LinkedIn for Advisors

David Cesarini, BA, FMADecember 2, 2009

Why LinkedIn?

• Over 50 million professionals use LinkedIn– Stay in touch– Find people– Control your online identity

How to get Started on LinkedIn

• Create an authentic profile

• Add “real-world” connections

• Leverage your network

Create an Authentic Profile

• List current and past positions & education

• Add a profile photo

• Add a summary paragraph

Add your Connections

• Import your address book

• Upload a contacts file

• Connect with past clients & colleagues

• Join LinkedIn Groups

Leverage Your Network

• Update your status

• Get recommended

• Use People Search for warm introductions

• Use LinkedIn Answers to showcase expertise

LinkedIn Workshop

• Want hands-on training? – See the selection of internet marketing

workshops at Workshop.Cesarini.ca