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Leveraging New Partners & Platforms to Increase
Access to Banking Services
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0
10
20
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60
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80
90
Bank Accounts Mobile Phone Subscriptions
Bank Accounts vs. Mobile Phone Subscriptions
Philippines (in Millions)
Microenterprise Access to Banking Services www.rbapmabs.org
GCASH and Smart Padala was launched
Mobile Money Platforms
•Card-less Mobile Money Platform
•EMI - G-Xchange Inc (GXI)
•Float held in multiple banks
•Payments
•Money Transfer
•Mobile Banking
•Card-based Mobile Money Platform
•EMI – Banco de Oro (manages float)
•EMNSP – Smart Communications
•Payments
•Money Transfer
•Mobile Banking
The Rise of MPESA Mobile Money solution launched in March 2007
14 million subscribers vs 7 million bank accounts
More transactions daily than ATM,
debit & credit cards combined
Today, Rural Banks Can Offer the Following Mobile Phone Banking
Services…
Banks partnering with Mobile Money Issuers & Third Parties
• Rural Banks, Commercial Banks, & ATM networks now linked to GCASH & Smart Money in the Philippines
• Multiple Banks in Kenya now linked to MPESA
Rural Banks using GCASH to Expand Outreach
RBs registered over 380,000 clients Over PhP 15 Billion ($350 million) in mobile phone
banking transactions via GCASH
Rural Bank Mobile Money Ecosystem via GCash
RURAL BANKS
Text-a-Payment / Int’l & Domestic Remco’s P
Text-A-Sweldo(Salary
Disbursement)
Text-A-RemittanceCash-in/Cash-out
(Face-to-Face Wallet Funding)
Text-A-Withdrawal(Withdrawal from Bank
Account to GCash Wallet)
Text-A-Credit(Loan / CreditDisbursement)
P2P(Domestic Remittance)
GCash2Load(Airtime Credit Purchase)
P2P(Purchase of Goods/Services)
Text-a-BillPay(Bills Payment)
Text-A-Deposit (Deposit to Bank Account)
Rural Bank
Branchless Banking via Third-Party Agents
Partnering with third-party agents to expand access to banking services, challenging but getting easier
Third party agents – key to providing access
BANK
Support Services
Third party CUSTOMER
FacilitatingBanking Services
Integrating with existing POS/ATM systems Trend in linking mobile money with ATM/POS
enabled cards – good opportunity for banks
– GCASH wallet ATM/Debit Card
– Smart Money MasterCard/ATM Card
– MPESA – PesaPoint System card-less ATM access
Scaling up of Branchless Banking Services
Challenges
1) Regulators & Regulations
2) Building an agent network
3) Bank legacy systems
Solutions1) Get regulators on board
early & get them to the field
2) Leverage existing networks of mobile money / others
3) Integrate mobile money & branchless banking with existing payment/ATM systems
Scaling up of Branchless Banking Services
Challenges
4) How to promote branchless banking services
5) Working with Banks - Mobile Money Issuers & Other Third Parties
6) Business proposition for all parties
Solutions
4) Make sure to address real need/use cases
5) Partnerships take time but leveraging each others core competencies
6) Proper Market Research & Business Planning – There is a Business Case!
Thank You
Email:[email protected]
Twitter:Jvowens
Websites:http://www.mobilephonebanking.rbap.org/
http://blog.mobilephonebanking.rbap.org/
