Italian SME's and startups presented at the IB&II Fall Symposium 2012

Fall Symposium November 28, 2012. New York City

#ItalianInnovationNYC @StartupsItalian www.italianbusiness.org

TODAY'S AGENDA Fall Symposium

5:00pm 6:00pm 6:15pm

Welcome Reception and Networking Opening Remarks

Joe Daniels – Partner, Loeb & Loeb LLP Fernando Napolitano - President and CEO, Italian Business & Investment Initiative Masimiliano Cattozzi, Head Intesa San Paolo USA & South America Company Pitches

- Stereomood - Hyper TV - Beintoo - Real made in Italy (RMI) - ArtistFan - AdmantX - Timbuktu - Blomming - Mosaicoon - +Plugg - +ICoolhunt - Homply

Each presnters has 4 min pitch, followed a Q&A session (3 min) 8:45pm Closing Remarks and Reception

BENVENUTO! Fall Symposium

Dear Guest,

Welcome to the Italian Business & Investment Initiative's Fall 2012 Italian Startup Pitch Event, in cooperation with Loeb & Loeb. Just over a year and a half ago, IB&II hosted its first event in New York, showcasing the investment opportunities at a select group of Italy's small and medium sized enterprises (SMEs) and start-up companies. Over the last 18 months, we have been able to help further the international growth aspirations of nearly 50 Italian SMEs in sectors ranging from biotech and aeronautics - to green tech and energy. These companies represent the best of Italian innovation, and the way forward for the country's troubled economy. A central part of IB&II's mission is to provide a physical forum to con- nect the supply and demand of capital between the United States and Italy, and to attract new foreign direct investments by promoting Italy's SMEs as exciting and viable investment opportunities. IB&II's partners and I are happy to report that as a result of these efforts, we have been able to help secure close to $12 million in investment capital for these growing companies…and it doesn't stop there! On April 13, IB&II brought its message straight to Italy's political sphere at a special event in Rome titled, "A Call for Action, Changing a Generation." We gathered together government representatives, CEOs, and ambitious entrepreneurial Italians to raise capital and opportunity for aspiring tech-focused startups.

Today we are joined by twelve SMEs from a diverse range of sectors including software technology, social media, communications and fashion. These companies have been selected because of their global aspirations and the attractive investment opportunities they present. You will have a chance to interact directly with the talented management teams from all nine companies during formal Q&A following their presenta- tions and a networking session at the end of today's event. Finally, I want to thank all of our generous sponsors for their kind support of today's event - without their backing, we would not be here today. Distinti saluti, Fernando Napolitano President and CEO Italian Business & Investment Initiative [email protected]

TODAY'S PRESENTERS Fall Symposium

COMPANY SNAPSHOT Fall Symposium

CONTACT THIS COMPANY: Daniele Novaga – [email protected] www.stereomood.com

Stereomood is a platform for listening to music online. The music, however, is segmented nontraditionally - according to your mood. The company has a community of 400.000 registered users that contribute to such segmentation and focuses on independent labels.

OVERVIEW: KEY PEOPLE: FINANCIAL INFORMATION: Sector: Music Discovery CEO: Daniele Novaga* 2012 Revenue: $ 650K Founded: 2010 CTO: Maurizio Pratici 2012 EBITDA: Not Available Headquarters: Rome, Italy Creative Director: Eleonora Viviani 2013 (forecast): $ 4.5M Employees: Eight 2013 EBITDA (forecast): $ 1.9 bn

Previous Capital: Seed Funding from Innogest

NOTES Fall Symposium

Stereomood


CONTACT THIS COMPANY: Claudio Vaccarella: [email protected] www.hypertvx.com

Second Screen technology presents a new way of engaging audiences, promoting channel and program loyalty, extend- ing the advertising market and creating new revenue streams. HTV has developed an advanced online cross-device multimedia platform software that offers enhanced second screen usage. It's fully customizable white-label open- technology with a wide range of interactive widgets allows easy integration and creates a rich multi-layered online experience. This has led HTV to become the world leader in providing the most hours of Second Screen technology content. HTV has installed a total of 7 platforms throughout Europe and plans to launch in the US market in 2012. OVERVIEW: KEY PEOPLE: FINANCIAL INFORMATION: Sector: Mobile Entertainment CEO: Claudio Vaccarella* 2012 Revenue: $1.8 M Founded: 2011 CTO: Patrizio Munzi 2012 EBITDA: Not Available Headquarters: Employees:

Rome, Italy Eight

2013 Revenue (forecast): 2013 EBITDA (forecast): Previous Capital:

Not Available Not Available $ 1.9 M


HyperTVx


CONTACT THIS COMPANY: Antonio Tomarchio: [email protected] www.beintoo.com

Beintoo is a gamification platform and web advertising and mobile, leverages the reward concept sent to the user based on his/her gaming or app usage results. The company is creating a proprietary loyalty program based on virtual currency named bedollar. This platform is going global and able to pin in contact advertiser with 200 million users and more 50 million of active users.

OVERVIEW: KEY PEOPLE: FINANCIAL INFORMATION: Sector: Mobile Entertainment CEO: Antonio Tomarchio 20112 Revenue: Averaging $200K/month Founded: 2011 CTO: Fillippo Privitera* 2012 EBITDA: Not Available Headquarters: Mlan, Italy 2013 Revenue (forecast): Not Available Employees: Twenty-Five 2013 EBITDA (forecast): Not Available Previous Capital: $7.5M from Innogest and TLcom Capital Partners


BeinToo


CONTACT THIS COMPANY: Gian Luca Innocenzi – [email protected]

RMI is a New Media, Life-Style project dedicated to the Italian way of living; a style and uniqueness known and appreciated world wide. Food & Wine, with a touch of history, tourism and art. In addition, fashion and design. The RMI project represents the ultimate innovation in Italian Life-Style, content available specifically for Connected TV, Smartphones and Tablets. Key partners include: Food & Wine, Eataly Fashion & Tourism, Class Editori Group.

OVERVIEW: KEY PEOPLE: FINANCIAL INFORMATION: Sector: Lifestyle Media CEO: Lorenzo Fragola 20112 Revenue: Not Available Founded: 2012 CTO: Andrea De Paoli 2012 EBITDA: Not Available Headquarters: Turin, Italy Marketing: Gian Luca Innocenzi 2015 Revenue (forecast): $15M Employees: Five Legal & Finance: Tiziana Dappiani 2015 EBITDA (forecast): $ 4.7M Business Devel.: Greta Torricelli Previous Capital: Not Available


RMI


CONTACT THIS COMPANY: Fabrizio Sotti – [email protected]

ArtistFan is the only interactive online music network that provides music artists with a FREE, easy to use platform to promote and distribute their music, videos, merchandise, live performances and live streaming (to be launched Jan 2013).

OVERVIEW: KEY PEOPLE: FINANCIAL INFORMATION: Sector: Music Distribution Founder, CEO: Fabrizio Sotti 20112 Revenue: Not Available Founded: 2011 President, co-founder: Joseph Anthony 2012 EBITDA: Not Available Headquarters: New York, NY 2015 Revenue (forecast): Not Available Employees: One 2015 EBITDA (forecast): Not Available Previous Capital: $1.5 M


ArtistFan


CONTACT THIS COMPANY: Antonio Linari – [email protected] www.admantx.com

Contextualization data for cookieless ad targeting like never before. At ADmantX, we not only match ads to brand-safe appropriate content, we take it a step further and assure that the underlying emotional response to the content matches the action desired by the advertiser. Semantic technology and dynamic categorization come together to match ads with the right consumers in the right frame of mind with the right message.

OVERVIEW: KEY PEOPLE: FINANCIAL INFORMATION: Sector: Online Advertising CEO: Giovanni Strocchi 20112 Revenue: Not Available Founded: 2010 CMO: J. Brooke Aker 2012 EBITDA: Not Available Headquarters: West Hartford, CT CTO: Antonio Linari 2015 Revenue (forecast): Not Available Employees: Nine Business Devel.: Damon Francis 2015 EBITDA (forecast): Not Available Partnerships: Greg Shaw Previous Capital: $2.8M from Atlante Ventures


ADmantX


CONTACT THIS COMPANY: Elena Favilli – [email protected] www.timbuktu.me

Timbuktu works at the intersections of design, education and technology. We help parents discover the world with their kids. Timbuktu is an iPad magazine that brings you only the best content and activities for you and your kids. Play games, read the news, discover the most beautiful pictures from all over the world. We do the research, so you don't have to.

OVERVIEW: KEY PEOPLE: FINANCIAL INFORMATION: Sector: Mobile Entertainment CEO: Elena Favilli 20112 Revenue: Not Available Founded: 2011 Creative Director: Francesca Cavallo 2012 EBITDA: Not Available Headquarters: Milan, Italy 2013 Revenue (forecast): Not Available Employees: Six 2013 EBITDA (forecast): Not Available Previous Capital: $ 500K


Timbuktu

COMPANY SNAPSHOT

Fall Symposium

CONTACT THIS COMPANY: Matteo Cascinari – [email protected] www.blomming.com

Blomming is one of the first European DIY e-commerce solutions for blogs, social media and soon mobile devices. The platform allows users to insert a complete, embeddable online shop anywhere on the Web. Features include multilingual support (English, Spanish and Italian) for worldwide coverage and reach.

OVERVIEW: KEY PEOPLE: FINANCIAL INFORMATION: Sector: E-Commerce CEO: Matteo Cascinari 20112 Revenue: None Founded: 2010 CTO: Nicola Junior Vitto 2012 EBITDA: -$ 350K Headquarters: Italy CMO: Alberto D’Ottavi 2013 Revenue (forecast): Not Available Employees: Nine 2013 EBITDA (forecast): Not Available Previous Capital: $1.7M from Vertis Venture

NOTES

Fall Symposium Blomming

COMPANY SNAPSHOT

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CONTACT THIS COMPANY: Ugo Parodi Giusino – [email protected] www.mosaicoon.com

OVERVIEW: KEY PEOPLE: FINANCIAL INFORMATION: Sector: Online Advertising CEO: Ugo Parodi Giusino 20112 Revenue: $ 2M Founded: 2009 Client Director: Pietro Sorce 2012 EBITDA: $ 250K Headquarters: Palermo, Italy R&D Manager: Giuseppe Costanza 2013 Revenue (forecast): $ 4.2M Employees: Twenty-Five Head of Seeding: Marco Imperato 2013 EBITDA (forecast): $ 1M Previous Capital: $ 800K from Vertis Venture

Mosaicoon is an online marketing and engagement agency with a network reaching over 80M users worldwide. Mosaicoon has developed novel seeding approaches to improve the success rates of viral campaigns. Currently active in Italy and UK, Mosaicoon is looking to expand its global footprint.

NOTES

Mosaicoon

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COMPANY SNAPSHOT

CONTACT THIS COMPANY: Franco Bondi – [email protected]

Intelligent tools that work connected to the most common smartphones (IOS, Android and Windows Mobile). +Plugg reinvents everyday objects and provide them with new intelligence (software), connectivity (mobile connection) and power when connected to smartphones. It is the world of internet of things: weather stations change the alarm clock in case of traffic or rain, thermometers alert the office and family members in case of fever and show a map of areas with epidemics, etc.

OVERVIEW: KEY PEOPLE: FINANCIAL INFORMATION: Sector: Consumer Electronics President: Andrea Mastalli 20112 Revenue: $ 1M Founded: 2011 CEO: Franco Bondi 2012 EBITDA: Not Available Headquarters: Cagliari, Italy 2013 Revenue (forecast): $ 16M Employees: Eleven 2013 EBITDA (forecast): $ 4.4M Previous Capital: $ 3M from Vertis Venture

Fall Symposium +Plugg

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COMPANY SNAPSHOT

CONTACT THIS COMPANY: Luca Morena – [email protected] www.icoolhunt.com

ICoolHunt is he first location-‐based social networking game in the intriguing world of coolhunting, available both as a Web application and as an iPhone application. iCoolhunt is not only a social game and photo-‐sharing service but also an unprecedented tool in market research. It is a game-‐with-‐a-‐purpose (GWAP) designed with the intent of capturing the wisdom of the crowds on trends.

OVERVIEW: KEY PEOPLE: FINANCIAL INFORMATION: Sector: Social Media CEO: Alessio Morena 20112 Revenue: Not Available Founded: 2012 CEO: Luca Morena 2012 EBITDA: Not Available Headquarters: Cagliari, Italy 2013 Revenue (forecast): $ 1.8M Employees: Two 2013 EBITDA (forecast): $ 590K Previous Capital: Seed funding from Atlante Ventures

Fall Symposium ICoolHunt

COMPANY SNAPSHOT

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CONTACT THIS COMPANY: Alessandro Santo – [email protected] www.mosaicoon.com

Homply is a real estate focused “Evernote” that aggregates the “demand for house” and profit from superior lead generation capabilities disrupting an old market the same way AdWords impacted on advertising.

OVERVIEW: KEY PEOPLE: FINANCIAL INFORMATION: Sector: Real Estate CEO: Alessandro Santo 20112 Revenue: Not Available Founded: 2012 CEO: Pietro Montelatici 2012 EBITDA: Not Available Headquarters: Milan, Italy CMO: Massimo Montagnana 2013 Revenue (forecast): Not Available Employees: Three 2013 EBITDA (forecast): Not Available Previous Capital: $ 100K

Homply

SPONSORS

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Italian SME's and startups presented at the IB&II Fall Symposium 2012