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Internet Fundraising Trends 2008

Internet fundraising trends 2008

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A group of fundraisers, marketing gurus and friends are sharing with you their predictions about Internet fundraising trends.

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Page 1: Internet fundraising trends 2008

Internet Fundraising Trends2008

Page 2: Internet fundraising trends 2008

A prediction’s game powered by…

Page 3: Internet fundraising trends 2008

… a group of fundraisers, friends and marketing gurus

Page 4: Internet fundraising trends 2008

They had a look at their crystall ball and…

Page 5: Internet fundraising trends 2008

… here you are their predictions


Page 6: Internet fundraising trends 2008

| Priscilla-Brice Wellerwww.solidariti.co


1. NPOs will increasingly use blogs to engage the public more effectively, by giving them real stories from their work "in the field“

2. Organizations will begin to use Social Network to increase their supporter base

3. More NPOs will take up VoIP (e.g. Skype) to cut their telephone costs

4. More NPOs will use SMS (text-messaging) to collect petitions or donations

5. More NPOs will use Twitter to keep their 'friends' up-to-date on the organization's activities and to mobilize people to take part in a time-sensitive action

Internet Fundraising Trends 2008

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| Howard Lakewww.fundraising.c


1. fundraisers' interest in Facebook etc lessens as apps don't offer enough access to or control of user data

2. yet another Facebook-for-the-charity-sector is launched

3. a major charity experiences public embarrassment over loss of personal donors' data

4. the link between online fundraising and telephone fundraising becomes more obvious in more larger charities' fundraising strategy

Internet Fundraising Trends 2008

Page 8: Internet fundraising trends 2008

| Luca Contiwww.pandemia.i


1 NGOs will open their Social Networks to their own constituents building a better relationship

2 – online donations will become a key pillar of fundraising revenue but won’t replace offline donations and text message fundraising;

3 – NGOs alliances will become stronger giving them more awareness and confidence

4 – Internet Cause related marketing will become more usual and more and more companies will offer a gift to encourage people to act

5 – NPOs will learn to integrate Internet communication as a part of a multichannel campaign

Internet Fundraising Trends 2008

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| Daniele Fusidiariodelfundraiser.wordpre


1. WebTv and Iptv will become fundraising channels

2. Widget fundraising will be implemented with new services and in new markets

3. Mobile services and web will be matched (but not in Italy, with the exception of Poste Mobile)

4. Social lending for NPOs will be introduced, also in Italy

5. Italian NPOs will slowly move toward more partecipative web sites

Internet Fundraising Trends 2008

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| Francesco Santiniwww.internet-fundraising.it

1. More and more NPOs will use a blog as a communication and fundraising tools

2. Non profit web sites will be designed with a better understanding of the Internet Communication with less animation, more usability, more emotional images and smart . First think about a good web 1.0 site then move towards 2.0.

3. Online donations trends will increase and NPOs will start using Paypal and Google Check Out.

4. NPOs will find out the key role of Search engine marketing and SEO.

5. The storytelling power will become part of NPOs communication strategy: rss, blog, videos, interviews, images will bridge the gap between donors and organizations.

Internet Fundraising Trends 2008

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| Sacha Declomesnilfontainedepierres.blogspot.


1. The silver heads power: seniors are the only rising demographic segment on internet. They have time and money to spend and will be inclined to add value and visibility to charities in 2008.

2. The video power. Allowing donors to be at the centre of the action,thanks to videos, will be a key factor for fundraisers, and will likely help them increase the donations.

3. Transparency + accountability + measurability = professionalization.

4. An embedded giving legislation model.

5. Social networks activities. It will just not be possible for charities toavoid them and… thanks to Google 2008 will be the year of mobile social network platform.

Internet Fundraising Trends 2008

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| Peter Deitzwww.socialactions


5. By the end of 2008, internet users will carry to each social network a single set of friends.

4. The mainstreaming of fundraising widgets and applications will result in more individuals choosing to raise money for a nonprofit or independent project.

3. The success of Kevin Bacon’s matching grants will encourage more foundations and mega-philanthropists to invest in social media. 2. Fundraising consultants will find new ways to collaborate and offerservices to nonprofits. Will bring us an open-source consulting.

1. The coming year will see a boon in the number of DIY independent social change projects.

Internet Fundraising Trends 2008

Page 13: Internet fundraising trends 2008

| John Baguleywww.ifc.tc

1. There will be a large internet fundraising scandle in 2008.

2. That will lead to improvements in security in regard to problems we don’t now know exist.

3. This will lead to increased income via the internet.

4. Our celebrity culture will invade our currently very pure internet fundraising, with celebrity sites encouraging fans to donate to win sought after favours.

5. And fans will respond in surprisingly, maybe worryingly, large numbers..

Internet Fundraising Trends 2008

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| Seth Godinsethgodin.typepad


1. the Internet is something much bigger than direct mail fundraising for just about every non-profit.

2. The big win is in changing the very nature of what it means to supporta charity.

3. The big win is in turning donors into patrons and activists and participants. The biggest donors are the ones who not only give, but do the work.

4. The internet allows some organizations to embrace long-distance involvement. It lets charities flip the funnel, not through some simple hand waving, but by reorganizing around the idea of engagement online.

5. Do you have to abandon the old ways today? Of course not. But responsible stewardship requires that not to try to force the internet toact like direct mail with free stamps.

Internet Fundraising Trends 2008

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| Justin Perkinswww.care2.co


1. Many of the smaller, newer social networks focused on fundraising won't be financially sustainable and will start to phase out by 2009

2. There will several new social networks popping up that are focused on nonprofit fundraising

3. Only 1% or less of nonprofits will actually make a positive return on investment through social network campaigns, as measured by donations and man-hours

4. Someone will finally design a tool that enables people to message their supporters on Facebook Causes

5. Direct mail ROI will continue to decrease, and direct email will continue to drive most online fundraising results

Internet Fundraising Trends 2008

Page 16: Internet fundraising trends 2008

| Pierre-Bernard Le Baswww.cbm.org

1. Most people will carry on thinking "raising funds on the web" will notbe a big fundraising channel...! Well, they are wrong...!!!

2. Web Fundraising will not work if... one forgets that "people give topeople". So bringing humanity in our web work is what will make adifference between a lousy site and a great site.

3. Why re-invent the wheel...!!!??? Just go to the web, research thebest sites and learn from them. Time is too scarce not to do so...!!

4. The best websites will be those with "human interests" stories, not those with all the "flashy" state-of-the-art techniques...!!!

Internet Fundraising Trends 2008

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| Paolo Ferrarafundraisingnow.wordpress.c


1. Non profit web sites will be designed with a better understanding of web accessibility, marketing and web 2.0 issues. Non profit’s internet strategies will focus more on engagement and will integrate strategies for using social media and mobile tools.

2. 2008 will be the year of viral marketing. In Italy we will start using widgets and personal fundraising (far from the north American success).

3. Online donations trend will increase, also thanks to the success ofvirtual gift platforms. The NPOs will bridge the gap between donors and beneficiaries and will build a stronger relationship with their donors;

4. 2008 will show us more events and partnership with companies.

5. We will see more and more nonprofit blogs bridging the gap between programs and donors.

Internet Fundraising Trends 2008

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| Roberto Vignolawww.cbmitalia


1. 2008 will be the year of SMS promoted by the Internet. The “all at once” approach will replace a strategic approach to the Internet.

2. 2008 will be the year of non-viral videos, non-engaging and not up-to-dated blogs. It will be the begginers’ year.

3. Email marketing and web advertising won’t be replaced by other fundraising means and the most qualified NPOs will be able to improve their performances. But new comers will be able to enter this market.

4. NPOs will search Web Marketing Manager and web consultants

5. 2008 we’ll be the year of emergency fundraising and we will see a great competition among the NGOs

Internet Fundraising Trends 2008

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| Francesco Quistelliquistelliblog.wordpress


1. Online donations will increase year by year thanks to the spreading of credit cards.

2. Personal fundrasing won’t break through in Italy. Maybe in 2011, so first movers are welcome.

3. Thanks to Poste Italiane in Italy online and mobile fundraising will be mixed together.

4. 5 x 1000 will be delivered through the Internet and Social media, butwill have the same number of contributors and they will continue to contribute to the same NPO

5. Thanks to the broadband NPOs will open themselves to “transparency” and “storytelling” through the emotional power of the Internet: photos, videos, interviews, blogs, widgets, streamings, ecc.).

Internet Fundraising Trends 2008

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| Valerio Melandriwww.valeriomelan


1. Will be the year of videos. Everyone will make videos and videos will replace the written word

2. 2008 will be the year of Search Engine. NPOs will invest in SEO and the biggest ones will hire full time professional SEM.

3. It won’t be the year of online donations boom. The email marketing will not replace the traditional DM fundraising (for the next 10 years!)

4. Will be the year of real meeting setting up through the Internet Word of mouth. The Internet Social Nework will become a face-to-face Social Network

5. People will start new friendships through the Internet and this will involve also who is working in non profit sector

Internet Fundraising Trends 2008

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| Alessandro Bellucciwww.scuolafundraisi


1. Search marketing, pay per click and SEO will be eventually used as a strategic tools of marketing also bu NPOs. 2008 will be the “search engine” year. 2. YouTube will become common for most of NPOs

3. We will see more fundraising campaigns on the Internet and NPOs will register a domain for each campaigns.

4.More and more NPOs will use blog as communication and interaction tools.

5. Email marketing (newsletter, dem and mailing list) will benefit from new Spam blocking services and we’ll be able to regain the subscribers trust.

Internet Fundraising Trends 2008

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| Dr Whounconventionalm.blogspot.


1. Fundraising will find out the Internet. Who is already using the web will a little budget will be able to go 2.0 at two different stage: teaser and follow up. Social network will enable a new kind of relationship.

2. 2008 will bridge the gap between NPOs and donors. You Tube and other Social Medias will allow NPOs to approach new prospects, as teens, engaging them in campaigns and donations.

3. Online donations will increase for NPOs that will be able to engage people and brigde the gap.

4. Companies and NPOs will find out that cooperation is possible also on the Internet.

Internet Fundraising Trends 2008

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| Giuseppe di Donatowww.terredeshomm


1. First .mobi web sites for the Italian NPOs (Wordpress has already released a plugin for mobile devices);.

2. Animations, videos and advergames in flash for mobile devices (recommended text: Foundation Flash Applications for Mobile Devices).

3. Increased participation of users in the creation of multimedia content;

4. Guerrilla marketing campaigns on Second Life where NPOs will be able to create engaging experiences with a low financial commitment.

5. Referall marketing campaigns on mobile phone and not only…

Internet Fundraising Trends 2008

Page 24: Internet fundraising trends 2008

| Fundraising Now!

[email protected]

Paolo FerraraHead of communication andfundraisingTerre des hommes Italywww.terredeshommes.it


Skype: jambeeitalia