Insights From WhereMarketing Meets IT.

Created for C.A.A.M.P by Saren Sakurai

@saren

Group Account Director

Digital Marketing User Experience

Marketing Automation

🤓

🤓 @saren@saren

Liberal Arts Major

ENFP Pisces Monkey

CLIENTS

Consumer Goods Automotive

Entertainment Insurance

Health Care Enterprise Software

🤓CMO CTO

💭🤔 🏋

THINGS STUDIED

3,874 DIGITAL TOOLS

USERS=HUMANS

USER TESTING

FOCUS GROUPS

PATTERNS

🌎External

🏢Internal

EXTERNAL FACING TOOLS ARE ALL

ABOUT…

RELATIONSHIPS

Treat the Customer as an Individual

Human Being

Let them choose the channel of

communication.

Build a relationship like you would with

a co-worker.

👉

INTERNAL FACING TOOLS ARE ALL

ABOUT…

COLLABORATION

Who in the company knows the answer to

my question?

How do you keep knowledge from leaving

the company with an individual?

Foster an environment where employees share and advise.

⭐⭐⭐⭐⭐

🍣🍺🍦

👉

🤓Thanks.