Innovation Date

Jude Ower, Founder and CEO, Playmob

13th November 2013

About Us

• A leader in the space• Over 50,000 virtual items sold through our platform • Thousands of global projects supported

• Raised $2m in funding from top Angel Investors (Including Ian Livingstone, Geoff Heath and Kelly Sumner)

• Winner of ‘Best Start Up’ at the Launch Games conference

2012, Winner of ‘Social Investment of the Year 2013’

‘Transparently tracking CSR through games, giving gamers an extra sense of fulfilment while clearly tracking the impact of

actions’.

Save the rainforestSave the rainforest Protecting the tigersProtecting the tigersMedical aid for childrenMedical aid for childrenSave the rainforestSave the rainforestHelp the homelessHelp the homeless

Tools to Amplify & Track

•Facebook App

•Widgets

•Leaderboards/badges

•Charity Picker

(Consumer)

Our Platform

Partners

•Mobile Platforms

•Social Platforms

•PC (Steam)

•Consoles

Community

•Give8Bit (YouTube)

• Quarterly Events

• Industry

Community

Select Partners

Developers Charities

High School Story/CyberSmile•$15k raised over 3 days•20k+ participants •5k+ social media shares•To fund a 24 hour helpline

Live Case Study

87% of consumers said they would switch brands if they had an association with a good cause, 50% would pay more!

Cause Marketing

Why Playmob?

• Reaching a hard to reach audience• Experts in getting gamers rallying around campaigns for causes• Transparently tracking all good occurring through platform• Central to the $93 billion gaming market• Turning 7 billion hours of game play time per week into time well spent

Contact Us

Thank You!Jude Ower

CEO, Playmobjude@playmob.com

@playinthecloud

‘No one has ever become poor by giving’ - Anne Frank