39
Designing for your Mobile Money Initiative Prepared by Yolande Van Wyk

Initiatives Designing for your Mobile Money - FNB

  • View
    2.967

  • Download
    1

Embed Size (px)

DESCRIPTION

Yolande van Wyk (FNB) discusses initiatives designing for your mobile money

Citation preview

Page 1: Initiatives Designing for your Mobile Money - FNB

Designing for your Mobile Money Initiative

Prepared by Yolande Van Wyk

Page 2: Initiatives Designing for your Mobile Money - FNB

WHAT IS MOBILITY?

Page 3: Initiatives Designing for your Mobile Money - FNB

The first is the ability to use a wireless

phone or other mobile device to conduct

financial transactions and exchange

payments over the Internet.

The second is the ability to deliver information that can facilitate a

transaction.

Mobile commerce consists of two primary components.

Page 4: Initiatives Designing for your Mobile Money - FNB

FOR TODAYUsing mobile initiatives to provide access to your core services and

systems

AnywhereAnytime

Page 5: Initiatives Designing for your Mobile Money - FNB

MOBILE TECHNOLOGIES

Page 6: Initiatives Designing for your Mobile Money - FNB

THE MOBILE PHONE

SMS

USSDVoice

IP

Page 7: Initiatives Designing for your Mobile Money - FNB

THE TECHNOLOGIES

HSCSD/GPRS/3G/4G

IP

ProductivityPBX/VOIPDatabasesValuations

EtcEtc

Page 8: Initiatives Designing for your Mobile Money - FNB

CONNECTING TO THE NETWORK

WASP

SMS

USSD

MMSAPI

Page 9: Initiatives Designing for your Mobile Money - FNB

CONNECTING TO THE NETWORK

SMS

USSD

MMS

Page 10: Initiatives Designing for your Mobile Money - FNB

SOME ATTRIBUTESTechnology Attribute

SMS

Store & ForwardNeed connection to each MNOGenerally SMPPCan get costly at high volumes

USSD

Session basedSession limits imposed by MNO20c per 20 seconds for userSOAP/XML type interfaces

MMSPriceySimilar to emailVendor specific

IP based services

Huge growth area.mobiApplicationsRemoves dependance from MNO

Page 11: Initiatives Designing for your Mobile Money - FNB

Mobile Market, Agreements & Trends

Page 12: Initiatives Designing for your Mobile Money - FNB

Emerging Market Segments

Page 13: Initiatives Designing for your Mobile Money - FNB

Financial Institutions

eWallet

MNO’s

Unbanked population

Page 14: Initiatives Designing for your Mobile Money - FNB

MNO’s

Banked/Unbanked Market eWallets

P2P

Remittance

Pioneers of the first mobile money initiatives

Systems, Credibility, Trust amongst

The customers

Financial Institutions

Pre-Paid

MicroInsurance

Micro Finance

First offering to the market

Agreement

Page 15: Initiatives Designing for your Mobile Money - FNB

Mobile Initiatives in Banking

Page 16: Initiatives Designing for your Mobile Money - FNB

Mobile as a

channel

Mobile as

wallet

Page 17: Initiatives Designing for your Mobile Money - FNB

Person to person payments

Merchant payments

Content

Account information

Airtime transfer

Mobile phone account

Bank Account/

card

eWallet

Mobile banking

Page 18: Initiatives Designing for your Mobile Money - FNB
Page 19: Initiatives Designing for your Mobile Money - FNB

Unbanked

Bank account

MNO as enabler

OUTIN

IN

Channel

Value store OUT

Channel

Bank channels

Formal agents

Informal agents

Bank channels

Agents

Retailers

Virtual services

Page 20: Initiatives Designing for your Mobile Money - FNB

Mobile Initiatives at FNB

Page 21: Initiatives Designing for your Mobile Money - FNB

THE GOAL

• Reduce the average cost per transaction:o Innovative application of technologyo Cost efficiency o Re-use of technologyo Reduce the face-to-face as much as possibleo Development of alternative electronic channelso Provide more customer options

Page 22: Initiatives Designing for your Mobile Money - FNB

FNB’S MOBILE SERVICES

2002

2005

20082008

2009

2010

2007

Page 23: Initiatives Designing for your Mobile Money - FNB

FNB CELLPHONE BANKING

• Multi-bearer

• Any phone, anytime, anywhere

• Full transactional banking

Page 24: Initiatives Designing for your Mobile Money - FNB

INCONTACT

www.fnb.co.za

*120*321#

Page 25: Initiatives Designing for your Mobile Money - FNB

CELLPHONE BANKING

MO SMSUSSD-1

USSD-2*120*321# fnb.mobi fnb.exe application

Page 26: Initiatives Designing for your Mobile Money - FNB

CELL PAY POINT

Page 27: Initiatives Designing for your Mobile Money - FNB

CELLPHONE BANKING BASE

Page 28: Initiatives Designing for your Mobile Money - FNB

CELLPHONE BANKING GROWTH

Page 29: Initiatives Designing for your Mobile Money - FNB

BRINGING OUR OWN COSTS DOWN

Page 30: Initiatives Designing for your Mobile Money - FNB

BENEFITS

• Cellphone Banking is a low cost channel to the bank• Cheaper for customers

• Reduces queue times at ATMs and branches

• Services like InContact reduces service calls at branches and call centres.

Page 31: Initiatives Designing for your Mobile Money - FNB

QUICK FACTS

• In December 2010, FNB sent 79 million SMSs (approximately 2.5 million SMSs per day)

• In December 2010, FNB recorded 2.6 million customers• In December 2010, FNB processed in excess of 15 million transactions• In December 2010, FNB processed transactions worth R1.7 billion

through Cellphone Banking• In December 2010, the FNB.MOBI site attracted more than 250 000 visits.

Page 32: Initiatives Designing for your Mobile Money - FNB

THE WORLD OF EWALLETCardless Transactions

Page 33: Initiatives Designing for your Mobile Money - FNB

FNB EWALLET

1. Send from any FNB account:o Online bankingo Cellphone bankingo ATM

• Recipient can:o Cash at ATM (no card)o Buy airtimeo Send to someone elseo Buy from 35 online merchants

Page 34: Initiatives Designing for your Mobile Money - FNB

PAY WALLETPay Wallet allows FNB Corporate, Commercial and Public Sector customers to pay anyone electronically, without the recipient requiring a bank account.

• Single source• Multiple recipients• Personal information

captured & stored• Pay to phone or card

Cardless cash out

Page 35: Initiatives Designing for your Mobile Money - FNB

AFRICA REACH

Cellphone Banking

InContacteWallet

PayWallet

Cellphone Banking

InContact

Cellphone Banking

InContact

InContact

Cellphone Banking

Cellphone Banking

InContact

InContact

Cellphone Banking

Page 36: Initiatives Designing for your Mobile Money - FNB

EWALLET GROWTH

Page 37: Initiatives Designing for your Mobile Money - FNB

QUICK FACTS

eWallet services was launched in October 2009.

As at April 2011 close to 523 108 eWallets had been created.

In April 2011 alone, more than R69,000,000 was sent to cellphones with FNB eWallet

Page 38: Initiatives Designing for your Mobile Money - FNB

THE WORLD IS MOBILE

• 6.8 Billion is the world population• 1.9 Billion Internet subscribers• 5 Billion Cellphone subscribers

Source:Internet world statisticsc

Page 39: Initiatives Designing for your Mobile Money - FNB

THANK YOU

Questions?