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Information Society SA, State Aid project presentation in CeBIT 2013
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A boost to growth:Digital State Initiatives for SMEs
Cebit - March 2013
Dimitris Giantsis Director
More than half of enterprises invested on ICT2
% of enterprises that invested on ICT % investment on ICT on turnover
55,80%
42,27%
49,35%
41,29%
6,34%
2,07%
0,96%
Total
<1%
1-3%
3-5%
5-10%
>10%
97,82%2,13%
Yes
% enterprises with internet access, by region % enterprises with internet access
Almost all enterprises have internet access3
• The most popular internet connection is
DSL (69,5%), followed by “DialUp or ISDN”
connections
• Enterprises that reside in Peloponessos,
East Macedonia & Thrace and Thessaly
have smaller % than other regions
Greece is below the EU average in a number of important ICT indicators
4
% of persons employed using computers with access to World Wide Web (for at least once a week)
Greece is below the EU average in a number of important ICT indicators
5
Greece is below the EU average in a number of important ICT indicators
6
Enterprises' total turnover from e-commerce (% of total turnover)
Electronic share of information within the enterprise is used more by 10+ enterprises7
10,07%
89,93%
17,04%
76,98%
% of enterprises that have an ERP system % enterprises that have a CRM system
• 10+ enterprises use:
an ERP 39,5%
a CRM 20,2%
Only 1 out of 4 enterprises provide portable devices that allow mobile connection to internet for business use
8
% enterprises that provide portable devices that allow mobile connection to internet for business use, by region
% enterprises that provide portable devices that allow mobile connection to internet for business use
26,81%
73,17%
• High rates are observed in Attica, East
Macedonia & Thrace, North Aegean and
West Greece.
State Aid Project Public Expenditure (€)
ict4growth 120.000.000,00
digi-retail 98.776.783,00
digi-lodge 34.430.135,95
digi-mobile 30.150.000,00
digi-content 16.643.081,45
e-security 10.500.000,00
310.500
.000,4
0 €€310m to 10.000+ SME’s in State Aid projects
9
The action supports investment projects related to the design,
development and commercialization of innovative products and
value-added services based on Information and Communications
Technologies (ICT).
Key innovative parameter:
the final amount of aid will be linked to countable targets, such
as employment increase and export activity
ICT 4 growth
Financial Aid for Implementing Investment projects in the Development and Provision of Innovative Products and Value-Added Services
10
Current Status: Submission Period is closing on15/03/2013Who Benefits: All Business SectorsTotal Budget: €120.000.000 public expenditureSo far > 450 electronically submitted proposals
The investments to be financed are divided into 2 categories, according to their estimated budget:•Class I: from €300,000 to €5,000,000•Class ΙΙ: from €5,000,000 to €20,000,000
Implementation in 2 discrete phasesPhase Α: Research, Design and Development of the new products or services (R&D stage)Phase Β: Commercialization of the new products or services
Maximum time of implementation is 24 months
ICT 4 growth 11
Value added services or products may include:
•Energy and green evolution
•Agriculture, Fisheries and Food
•Tourism, Culture and Recreation
•Health and Welfare
•Electronic Communications and Transportation
ICT 4 growth 12
Digi-retail
Financial Aid for the Implementation of Digital Investment Projects in the Retail Sector
The action aims to assist retail businesses to:
Improve internal management and achieve cost cutting Increase their sales Gain access to new target markets by using technologies such as e-
shops, mobile marketing, etc.
•Current Status: Evaluation of completed investment plans
•Total Budget: €98.776.783
•4.450 submitted applications
•2.529 approved investments plans
•224 completed projects (€5,6m)
13
Investments in digital broadband content
The action assists the publishing sector (media, publishers etc) to:
create dynamic and enriched broadband content, commercially exploitable.
provide digital content through multiple technological channels (digital book readers, tablet PC, mobile phone devices).
•Current Status: evaluation of completed projects
•Available Public expenditure: €16.643.081,45
•315 submitted applications
•238 approved investments plans
•113 completed projects (€ 6,5 m)
Digi-content14
Digi-lodge15
Digital investments in the Greek tourism sector
The action assists the tourism sector (hotels, lodges) to:
Develop multi-lingual websites with e-booking systems and secure transaction platforms
Improve back-office and front-office systems that enhance operational efficiency (CRM, hotel management software etc.)
Implement digital marketing campaigns (SEO, social media, etc)
•Current status: evaluation of completed investment plans
•Available Public expenditure: €34.430.135,95
•2.859 submitted applications
•1.860 approved investments plans
•1.732 completed projects (€ 23,2m)
Digi-mobile
Digital investments for the development and use of innovative applications on “smart” mobile devices and tablet-PCs
The action aims at supporting small and very small Greek businesses to gain access to new target markets, by offering value - added services through smartphones and tablet-PCs.
Support is granted for developing native mobile apps, web mobile apps and web mobile portals.
•Current Status: evaluation of submitted proposals
•Available Public expenditure: €30.150.000,00
•Total budget per SME: €1.400,00 - €7.000,00
•7.919 submitted applications
16
E-security
Support for businesses in order to implement e-security investments
The action assists SME’s to implement investments that provide them the means to cope with the risks of fraudThe beneficiary firms are able to ensure:
The privacy and confidentiality of corporate information
Data and systems integrity and availability
•Current Status: evaluation of completed investment plans
•Available Public expenditure: €10.500.000
•2.285 submitted applications
•701 approved investment plans
•648 completed projects (€ 9,0 m)
17
Impact to society and businesses18
Digital State Aid actions to Greek enterprises are expected to:
Create new workplaces
Increase the need for ICT personnel
Reduce the digital divide between rural & urban areas
Introduce innovative services
Increase sales & market share
Enter the global market
Reduce their OPEX
Contribution to GDP growth
