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ICICI BANKINGPRESENTED BY:
JAGMOHAN PATTNAIK(12202081)
(12202082)
(12202083)
(12202084)
WHAT IS BANKING ? BASIC DEFINATION: A system of trading
money which: Provide safe place to save excess cash
known as deposits. Supplies liquidity to the economy by
loaning this money out to help business grow and to allow consumers to purchase consumer products ,homes,cars etc
WHAT ARE BANKS? Institution which deals in money and
credits. An intermediary which handles other
people’s money both for their advantage and to its own profit.
CATEGORIZATION
REGIONAL RURAL BANKS The Regional Rural Banks mobilize the
financial resource from rural/semi-urban area and grants loans to small and marginals farmers,agriculture labour and rural artisans.
For Example:Andhra Pradesh Gramin Vikas BankJammu Rural BankNagaland Rural Bank
CO-OPERATIVE BANK Banks are often created by persons
belonging to same local or professional community or sharing a common interest.
Example :The Goa State of Co-operative Bank
limited.The Gujart State of Co-operative bank
Limited The Harayana State of Co-operative Bank
Limited.
COMMERCIAL BANK A commercial bank is an institution
which accepts deposits , make business loans and after related services
Example :Canara BankIDBI BankSyndicate Bank
SEGMENTATION Bank deals with individuals ,group of
persons and corporates. More or less homogenous groups in
term of their needs and expectation. Marketing segments , targeting one or
more segment developing products.
LEVELS OF MARKET SEGMENTATION Segment marketing Niche marketing Local marketing Individual marketing
BASES FOR SEGMENTING CONSUMER PRODUCT MARKETS Geographic Segmentation:Division of
market into geographical unit such as state,region,countries,cities,neighbourhood.
Demographic Segmentation:Market is segmented into groups on the basis of variable as age, family size, family life cycle,income,occupation,education,religion
BASES FOR SEGMENTING CONSUMER PRODUCT MARKETS Psycographic Segmentation:Buyers are
divided into different groups on the basis of personals traits,lifecycle or values.
Behaviorial Segmentation:Marketers divide groups on basis of their knowledge of, attitude towards,use of , or response to a product.
BASES FOR SEGMENTING CONSUMER BUSINESS MARKETS DEMOGRAPHIC SEGMENTATION OPERATING VARIABLE PURCHASING APPROACHES SITUATIONAL FACTOR PERSONAL CHARACTERSTICS
ICICI BANK-A CASE STUDY