• “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”

(American Marketing Association)

• There are certain steps that need to be taken to complete a marketing degree online:

1. Selecting a university or college

2. Selecting the program

3. Making sure that you complete the requirements for your chosen degree

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• The first step includes choosing the institute where you want to complete your degree

• Numerous institutes in the U.S. offer online degrees

• You should take under consideration the tuition fees, scholarship opportunities and the faculty qualifications

• You can do three degrees in marketing

• The associate's degree program is for people looking for entry-level job positions in the field

• Bachelor’s and master’s degree programs are also available for those looking for upper management positions in the field of marketing

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• Each degree has different requirements

• A high school diploma or a GED

• Bachelors degree to enter the Masters program

• Some programs may have additional requirements, specific to your level of education, experience and job entry level

• To get a good understanding of marketing, certain subjects will be taught in most programs

• Some examples are:

Managerial Communications

Principles of Management

Macroeconomics

International Business

Marketing Research

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• You may learn the current trends and practices prevalent in the marketing industry

• The tools and methods involved to conduct a thorough research of the market

• Management, communication and processes involved in problem solving

• A degree in marketing opens a world of possibilities for graduates

• Some examples of jobs available are:

Advertising sales agent

Sales manager

Public relations specialist

Advertising, promotions or marketing manager

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