How Blogging Brings Dialogue to Corporate Communications

Stephanie Booth

http://climbtothestars.org

24.09.2007

CC by-nc-sa

http://flickr.com/photos/18321520@N00/514633276/

bigger picture

practical advice

conversation

you

?

blogging

tool

culture

strategy

http://blogs.intel.com/

http://csr.blogs.mcdonalds.com/default.asp?item=140627

blogging

culture

cluetrain

manifesto

conversations

everywhere

control

word-of-mouth

online

jump in

join the conversation

corporate

EXAMPLES

http://del.icio.us/steph/20070924+example

who?

human people

who should

NOT blog?

why?

communicate

differently

HOW?

start blogging

blog well

1. enable

2. purpose

3. learn the culture

a. Me & You

http://flickr.com/photos/eye2eye/50892860/

b. listen

c. passion

d. style

e. time

DO

DON'T

ROI

http://del.icio.us/steph/roi

case study:

coComment

case study:

Flickr

shiny!

but how?

Thank you!

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