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Slides from an AbilityNet webinar delivered on 21 October 2014 Many marketing and business people - and the web developers and digital designers that work for them - see accessibility as a legal necessity. Something that costs extra and takes longer. So why would a global bank like Barclays be putting accessibility at the heart of its digital strategy? How does it relate to their marketing strategy? What does it have to do with the drive for better customer services or competitive advantage? This webinar took the form of an interview with Paul Smyth, Head of IT Accessibility at Barclays. He has been a leading advocate for accessibility inside the organisation and will explain: - the breakthrough moments which led to the Chairman and CEO placing accessibility at the heart of their business strategy - the tangible benefits the business is already seeing - the effect it has had on internal culture and digital design processes. - advice to organisations starting out on their accessibility journey as to how to organise themselves for success Although it focuses on Barclays this session will show how accessibility can bring benefits to any business. It will be of value to anyone trying to win the case for accessibility in their own organisation - and will be a wake up call for the business leaders and digital decision-makers who have yet to be convinced. Hosted by Robin Christopherson and Mark Walker of AbilityNet.
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AbilityNet Accessibility Services www.abilitynet.org.uk/webinars
How Barclays Made the Business Case for Accessibility
AbilityNet Webinar
21 October 2014
With Paul Smyth, Barclays
AbilityNet Accessibility Services www.abilitynet.org.uk/webinars
Welcome
Paul Smyth
BarclaysMark Walker AbilityNet
Robin Christopherson AbilityNet
AbilityNet Accessibility Services www.abilitynet.org.uk/webinars 3
How Barclays made the business case for accessibility
Our accessibility story so far
Why is accessibility important to us?
• The commercial benefit
• The right thing to do
• Legal requirements
Organising for success
Benefits/Proof Points
AbilityNet Accessibility Services www.abilitynet.org.uk/webinars
• Workplace Assessment Service
• Free IT Support for Disabled People
• My Computer My Way
• Accessibility Services
AbilityNetAdapting Technology. Changing Lives.
Signposting
Barclays Accessibility Story
Paul Smyth, Head of IT Accessibility
21st October 2014
Our accessibility journey so far…
98% Physical Accessibility
Ambition to become the
most accessible
bank
Think a little
differently
Partner with the right experts
Living in our customer’s
world event
Create Accessible Services
Awareness &
Engagement
Continuous innovation
Embedding into our
DNA
Charter commitment &
dedicated resource
External Commitment
Talking ATMS
Why is accessibility important to us?
Commercial Benefit
~ £500bn Market Value
Differentiator for
Barclays
“This isn’t CSR… it’s fundamental to our business model”
“This isn’t CSR… it’s fundamental to our business model”
Ashok VaswaniCEO Personal & Corporate Banking
Improved experience
for all
Why is accessibility important to us?
The right thing to do
Helping people achieve their ambitions - in the right wayHelping people achieve their ambitions - in the right way
Barclays Purpose
Increased customer advocacy
Our Purpose
and Values
Moral and
Social Imperati
ve
Why is accessibility important to us?
Legal Requirement
“It is unlawful for service providers to treat someone less favorably because of a disability”
“It is unlawful for service providers to treat someone less favorably because of a disability”
Equality and Human Rights Commission
Legal, Financial,
Reputational costs
Equality Laws
Organising for success…
1. Strategic focus
2. A public declaration / statement of intent
3. Listen, learn and act on feedback
4. Leverage external experts and internal colleagues
5. Embed into processes and standards
Benefits / Proof Points
1. High visibility debit cards
2. Secure Instant Messaging
3. Voice biometrics for telephony
Relay operator
AbilityNet Accessibility Services www.abilitynet.org.uk/webinars
Questions
Next AbilityNet webinars
Dealing with Dyslexia in the Workplace, 1pm BST, Tuesday 4 Nov
Dealing with Dyslexia in Education, 1pm BST, Thursday 6 Nov
Sign up at www.abilitynet.org.uk/webinars
AbilityNet Accessibility Services www.abilitynet.org.uk/webinars
Contact Us
+44 (0) 1926 465 247 @abilitynet
Next AbilityNet webinars
Dealing with Dyslexia in the Workplace, 1pm BST, Tuesday 4 Nov
Dealing with Dyslexia in Education, 1pm BST, Thursday 6 Nov
Sign up at www.abilitynet.org.uk/webinars
