1. HISTORY OF COPYRIGHT/PIRACYTV CAMPAIGNS

2. History of piracy/copyright campaigns Beware of illegalvideo cassettes,1990s: TheFederation AgainstCopyright Theft(FACT) warnsconsumers that fakecounterfeit videoscould "reduce viewingpleasure andjeopardise future filmproduction", in an adthat was tacked on tothe start of rentedand bought tapes. 3. History of piracy/copyright campaignsThe Market, 1996:More hard-hitting scare-mongering from FACT, in an ad that uses a marketscene to show how piracy funds drugs, guns and people trafficking. 4. History of piracy/copyright campaigns Don't touch the hot stuff,2004:This guy bears more thanpassing resemblance to theDevil (freeloaders go to hell?).The Advertising StandardsAuthority got a complaint thatthis sizzling commercial'sclaims "piracy funds terrorism"and "piracy ... will destroy oursociety" were exaggerated"and caused undue fear anddistress".Yes, the voiceover really doessay "cool is copyright". 5. History of piracy/copyright campaigns"You wouldn't steal a...", 2004: This classic and much-parodied Australianannouncement lists things most people wouldn't nick (mobile phone,handbag, car), drawing a parallel with intellectual property. 6. History of piracy/copyright campaignsNever know what 2005: 7. History of piracy/copyright campaignsJust a DVD?Think again,2006: Here theFederationAgainstCopyright Theft(FACT) showsthe grittyreality of theillegal DVDtrade and itslinks toorganisedcrime. 8. History of piracy/copyright campaignsKnock-off Nigel, 2007:When the lifting the veilon a criminalunderworld doesn'twork, just make viewersfeel cheap andembarrassed.In the original "Nigel"advert, here a grizzledfolk singer gets his pointacross as Nigel tries toenjoy a quiet pint. 9. History of piracy/copyright campaignsKnock-off Nigel mkII,2008:In Nigel's latest outing- one of the first adsto specifically warnagainst illegaldownloads - the chapberating poor Nigelooks not unlike aflute-wielding WillFerrell fromAnchorman.Moral of the story -only suave guys whodownload legitimately(and sport amoustache) get thegirl. 10. History of piracy/copyright campaignsYou make the movies, 2009:Softer campaign includes three ads, each referencing famous movie dialogue voicedby ordinary folk: Jaws, The Life Of Brian and, seen here, Lord of the Rings.There's no mention of "piracy" at all - instead, it's a gentle reminder to movie fans that"your ticket helps support the film industry in the UK; thank-you". 11. History of piracy/copyright campaignsThe Last Cinema 2011:Ghostly campaign in cinemas and on TV to demonstrate the murderous effect on thefilm industry and cinemas caused by downloading. 12. History of piracy/copyright campaignsMoments worth paying for 2012/13 Campaigns run by the industrytrust.co.uk posters and adverts suggesting that film is worth the money. 13. Copyright cross platform https://www.facebook.com/IndustryTrust http://www.industrytrust.co.uk Cinema and TV adverts: Poster campaign: 14. Copyright cross platform Same people/actors Same Slogan Same contact information Same company Same campaign name Same message Interactive across platforms Ref to social network links on Website and poster. 15. Task Create a time line of copyright/IP/digital piracycampaigns. Answer the following question (detailedanswer, but dont just write it!): How has developments in technology led to issuesin digital piracy/illegal downloads/copyright? Complete for homework add to your blog.