An Urban Regeneration Project in Venice-Mestre

OECD LEED 12th Annual MeetingCreativity, Jobs and Local DevelopmentCulture for urban regeneration: the role of museumsFondazione di Venezia, 18th April 2016

The initiativeMestre, the mainland borough of the City of Venice, has 180.000 inhabitants and has been involved in urban, infrastructural and environmental regeneration projects since the 90s.

Since 2005 Fondazione di Venezia is involved in an urban regeneration project in the centre of Mestre. VENICE

MARGHERA

MESTRE

Venice: Old Town and Mainland

1.244CulturalEvents

617CulturalEvents

88,898Inhabitants

2.600.000Tourist

overnight stays

181,872Inhabitants

0Museums

41 Museums

9.200.000Tourist

overnight stays

MAINLANDMestre – Marghera

OLD TOWN+ Isles

+ Estuary

M9, at the center of Mestre

M9 area

The ProjectFondazione di Venezia is going to build on this area (about 9.000 mq):• the permanent exhibition, that exhibits historical materials relating to epochal

changes in the 20th Century in culture, urban planning, economy, society andenvironment, in a local, regional, national and international context;

• an exhibition centre to think about contemporaneity;• a Multimedia Library to consult videos, audio-visual and radio materials, film and

photographic archives;• an Auditorium for conferences, meeting, concerts and performances;• a bookshop/museumshop, a cafeteria/restaurant;• an innovation retail center.

Total investment amount: about 110 million euros

M9 FunctionsMuseumM900 / Permanent exhibitionM000 / Exhibition spaceMama / Auditorium, mediatheque, classroom

Retail and administrative units

Smart City

Cultural StrategySanificazione dei locali

Rilievi e georeferenziazione

M9 was not conceived as a traditional museumbut as an innovative and dynamic culturalinstitution, created to furtherknowledge of the past,understanding of the presentand faith in the future

Chronology split three ways

Rilievi e georeferenziazioneRiRiRRRiRiRiRiRRRRiiRRRRRRiRiRRRRRiiRRRiRiRRRRRRRRRRRRRiRiliiiiliiiiiiiililiiieveveveveveveveeveeveeeeveveeeeeevveeveeeeeevvvvvveeeeve i iii e eeeeee eeeee eeeeeeeeeeeeeeeeee geeeeeeeeeegeeeeeeeeeeeeeeeeeeeeeeeeeegeeeeeeeeeeeeeeeeeeeegeegeegegegegeggeggeeeegegegegegggg orororrrrrroroooroooorororooororooroororooorrorooooooooooorrorrooorooroooooorrorooroororororoooooororoorrrooooorooooooroorrooroorororoooooro eefefeffefefefeeeffefeeffeffeeeeeefeeefefeeeeefeffeeeefefefeefeefffeeeeefeefefefeeffeeefeefeeffefefefefefeeffefeeefeefeeeefffeeeefefeeeffeefeeefeefffereeererrerererereeeeeeereeereeeeeeeeeerereeeeeereeeeeeeeeeeeerreeeeeeereeeeeeeeeerrrreneneennenenene zizizizizizizzizizizizzzzzzzizzzzzzzizzzziziizzziziizziiiiziiiiziiiiiizzizz azazazazazazazazazzazzazazzzazazazazazzazaazzazaaaaazaaaazzzzzzazaaazaaazazazzazzazazazazaazaaaaazazzzazazazaaazzaaazazaaazaaza ioiooooooooooooiooiioioioiiionenenenennneeneeeneeneee

The architectural design brings shape and order to the three-way chronologicalapproach that underpins M9, past, present, and future, dividing them into dedicatedspaces.

Past, Present and FutureSanificazione dei locali

Rilievi e georeferenziazione

M900, knowledge of the pastM900 is a permanent exhibition (2,800 m2 on two floors) focusing on the major social, economic, urban, environmental and cultural changes witnessed by 20th-century Italy

MAMA, understanding the present- a 200-seat Auditorium for meetings, talks, conferences, debates, films, readings, entertainment and

performance art- a 20-station Mediatheque accessing audiovisual, photographic and text material in electronic

formats- a 70-seat Classroom for educational and training activities

M000, faith in the futureM000 is an exhibition space (1,400 m2 on the top floor) for temporary exhibitions on the followingthemes: science, technology, ecology, urban planning, architecture and design, communication and new media, the creative industries

Telling the 20th Century using 1900s cultural heritage

Rilievi e georeferenziazione

• An interactive museum: rich in high tech, poor of objects• Use of photographs, audio-visual materials, smells and temperatures• Multimedial and multi-sensorial exhibitions• Environment reconstruction and immersivity

RRiRRRRRRRRiiililievviii e e e e eeeeee geggggegeeegeeegeeeegegggggeegeggegeegeeggggegegeeeeggeeegeeegegeegegeeeeeeeeggeoooooooorrorrroooorroooooooroooooooorooooooorooorrooooooorrroorrooorooooroo efeffeffefefefefefefeffefefefefefefefffffffffffffeffffefefffffffffffeefffefeffffefefefeffeeeeeeeee ereereerereererreerrrereerrrrreeerrerererererereerrrrrerererrerrrereeereereeeerrrreereee eeneneneenenenennneneneneeeeeeeeeneeeeeeeneenenennenneneneeeeeeneeeeneneneeenneneneneneeneeneneeenennne iizizizizziziiziiiziziiiizizzziiiziziziizziiiizizzizzzizziiiizzzziizzzzzzzizzzzzzzzzizziziziizizizziaaaaaaaaazazazazazazazazazazazazazaaaazaaazazazaazaazaazaaaaazzzzzzzzazzzzazzzzazazzzazzzzzzzzzaaazzazzzzzzzzaaaazzazzzzzzzaaaaaaaazazzzzzzzzzaaazazaazazazazzzzaaaazaazzzzaaa iioioioioioioioiiiiioioiiiioiiioioooioooooonennnnnneeeenenenenenennnnennnnneeeenenennnnnnneeenennneeeenenennennnnnneeeenennnnneeeennnnnnnnenene

Target range

Rilievi e georeferenziazione

Museum and permanent collection are inspiredby the newest edutainment models.The target range embraces schools and families.

Temporary exhibitions and cultural activitiesaddress both to national and international visitors.These exhibitions are windows on the future about design, photography, fashion, architecture, graphic design, communication, advertising and new media.

From status quo to future visionSanificazione dei locali

Rilievi e georeferenziazione

xxxs

m9social.it