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Dedicated to YOUR Growing Business
Kentucky Small Business Development Center
Grow Kentucky – Economic Gardening 2nd Stage Company Services
What is Grow Kentucky?
Kentucky Small Business Development Center
An economic gardening program
Designed for “grow your own” companies
As opposed to recruiting outside companies
Focused on companies that want to grow
Where did it come from?
Kentucky Small Business Development Center
Economic Gardening-created in Littleton, CO 1987
25 year results
Jobs 15,000 – 30,000
Sales tax revenue $6 – 21 million
Population growth 23%
No recruitment of outside companies
Not the standard incentives
What Makes It Different?
Kentucky Small Business Development Center
The types of companies we target
Companies that want to grow
The types of issues we address
Strategic and Sales
The types of tools we use
Databases and tools usually employed by major
corporations
What Kind of Help Will I Get?
Kentucky Small Business Development Center
Market Reseach
Targeted Sales Leads
Web site and social media assessment
Search Engine Optimization
Customized maps –e.g. pins in a map, heat maps,
demographic maps, ect…for location selection,
distribution channels and marketing strategies
Help with Strategic decisions
So how does it work?
Kentucky Small Business Development Center
Initial interview with call leader (1-2 hours)
Phone call with full team to clarify information and develop research tasks
Information/messages posted on Bitrix 24 collaboration Website
Frequent check-in calls to ensure we are on track
Follow up explanations from specialists
Close out/Wrap up call
How long will it take?
Kentucky Small Business Development Center
About 40 hours of high quality assistance from
specialists
Focusing on one or two major issues
4 - 6 weeks for entire engagement
What kind of tools do we use?
Kentucky Small Business Development Center
Search Engine Optimization
Web marketing
Competitor strategies
Social Media strategies
Geographic Info Systems
Qualified sales leads
Heat maps
Database research
Market info
Competitor intelligence
Industry trends
How will we work together?
Kentucky Small Business Development Center
Gardening Team are Not consultants
Not deep in your industry
Do not make recommendations
Extension of your team
Strategic information to help you make decisions
Frameworks for trouble shooting problems
Work quickly
Continue to work with SBDC
Do I get qualified sales leads?
Kentucky Small Business Development Center
Qualified Sales Leads
Side by side analysis against of 3 or 4 top
competitors
SEO, Key Word, Web site and Social Media
marketing and sales assessments/recommendations
Maps of competitors, clients, prospects,
demographics, traffic counts and more
You will Get
Do I Qualify ?
Kentucky Small Business Development Center
Must have five or more employees
Annual Revenue of $500K and up
Must be profitable
Have a commitment to growth
Kentucky based company
Must be selling product or service outside of
your immediate local area
How do I apply?
Kentucky Small Business Development Center
Go to www.ksbdc.org click on Grow Kentucky link
or dial 1-859-257-6957.
Grow Kentucky Team
Kentucky Small Business Development Center
Grow Kentucky Team
Kentucky Small Business Development Center
Grow Kentucky Team
Kentucky Small Business Development Center
FAQs
Kentucky Small Business Development Center
Is there a cost? Yes, we charge a modest fee of
$1,500. There are a limited number of scholarships
available. Call for details.
What sort of outcomes have been achieved? On
average clients realize at least a 20% increase in
revenue IF they fully leverage the information &
recommendations provided.
Need More Information ?
Kentucky Small Business Development Center
Contact: Gordon Garrett, Associate State Director
859-257-6957
www.ksbdc.org
