Contains slides from my NTEN webinar on the subject.
Text of Group Fundraising 101: From Benchmarks to Success Stories
Group Fundraising 101 From Benchmarks to Success Stories Presented by Peter Deitz micro-philanthropy consultant http://www.foik.org/peter webinar hosted by:
Overview of Services
Tips for Success
Who am I?
Creator of Foik
Lives in Canada
Works in the U.S.
Group fundraising is
The process of gathering money and other gifts in kind over the internet,
by empowering individuals to convey the value of a program or project to perspective donors of their own choosing
through the use of blogs, widgets, images, video, and social networking web sites.
You know its group fundraising when
Your supporters are using blogs and other social networking tools to communicate your organizations mission and solicit money from people you dont know;
You are showing people how they can create fundraising pages or widgets in support of a program or project.
From Flipping the Funnel: Give Your Fans the Power to Speak Up
Turn strangers into friends
Turn friends into donors
And then... do the most important job:
Turn your donors into fundraisers.
A few notes about group fundraising
The messaging of a group fundraising campaign and the list of perspective donors are user generated
Offline equivalent to group fundraising are child sponsorship and UNICEF Halloween boxes
Group fundraising goes by several names
In April 2007, group fundraising web sites generated $3 million in donations through 8,602 campaigns.
To date, group fundraising is responsible for $44 million dollars in charitable giving.
At last count, there were at least 19 services for implementing a group fundraising event or strategy.
19 group fundraising platforms you need to know about
Raise Money for (part 1)
501c3 Organizations Only
Anyone with a Paypal account
Teachers in the U.S. Individuals in Need
International Development U.K. Organizations Raise Money for (part 2) Canadian Organizations Politicians in the U.S.
Group fundraising services share donor data with
The recipient organization *
Only the campaign organizer
No one * Most of these services provide individuals with the option to disclose donor data to the recipient organization
Group fundraising platforms are..
Campaign organizers can produce fundraising widgets
Campaign organizers can set a fundraising goal
How much can you raise using a group fundraising service?
Benchmark Figures for Group Fundraising Platforms Benchmark figures for group fundraising campaigns Benchmark figures for successful group fundraising campaigns High Low Benchmark Average donation amount $55 $30 $43 Average amount raised per campaign $3,230 $119 $692 Average number of contributors 40 4 16 High Low Benchmark Average donation amount $149 $36 $57 Average amount raised per campaign $11,393 $5,158 $9,018 Average number of contributors 269 48 157
Compared to Other Online Fundraising Benchmarks Getting people to start campaigns is the hard part. Once theyre started, the results will exceed what you could have accomplished on your own. NetworkforGood reports that 76% of donors say they are influenced by friends and family when choosing an organization to donate to. Group Fundraising Convio E-Benchmarking eNonprofit Benchmark Study Open rate --- 22% 25% Click-through rate --- 3% 1.5% Response rate Possibly 35% 0.28% 0.3% Average Amount $43 $56 $70