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More presentations from the NCVO Annual conference: http://www.ncvo-vol.org.uk/networking-discussions/blogs/20591 will help you innovate in your work.Matt Haworth and Ed Cox, Reason DigitalVisualisation is a highly effective tool that allows you to convey a lot of dense information over a much shorter period of time. Learn how you can grab your target audience’s attention in an instant and how to break down complex ideas into manageable, highimpact chunks.In this workshop you will learn how to use print and digital mediums to communicate your organisation’s impact in marketing materials, annual reports and funding bids in new and exciting ways. Regardless of your familiarity with the concept, visualisation is a powerful tool you can add to your storytelling and impact measurement toolbox.
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Go Visual! - Communicating dataMatt HaworthReason Digital
We areReason Digital www.reasondigital.com
Ed CoxReason Digital
We areReason Digital www.reasondigital.com
John Snow - Cholera map (1854)
Florence Nightingale - Coxcomb diagram (1858)
Charles Minard - Cattle Consumed in Paris (1858)
Charles Minard - Napoleon’s Russian Invasion (1861)
Why data matters
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We areReason Digital www.reasondigital.com
We areReason Digital www.reasondigital.com
Charities are in the business of data
We areReason Digital www.reasondigital.com
http://vimeo.com/32681348
We areReason Digital www.reasondigital.com
We areReason Digital www.reasondigital.com
www.reasondigital.comhttp://blog.okcupid.com
www.reasondigital.comhttp://blog.okcupid.com
www.reasondigital.comhttp://blog.okcupid.com
How charities are using data
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We areReason Digital www.reasondigital.com
We areReason Digital www.reasondigital.com
We areReason Digital www.reasondigital.com
www.gatesfoundation.org/infographics
Some tools to explore
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We areReason Digital www.reasondigital.com
We areReason Digital www.reasondigital.com
www.google.com/fusiontables
We areReason Digital www.reasondigital.com
code.google.com/p/google-refine/
We areReason Digital www.reasondigital.com
www.gapminder.org
A plan for perfect infographics
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We areReason Digital www.reasondigital.com
We areReason Digital www.reasondigital.com
Plan
1. Have a point, and a purpose
We areReason Digital www.reasondigital.com
Plan
2. Make it interesting & relevant to a large audience
Plan
3. Infographic or data visualisation?
Plan
4. Deconstruct your point into a series of facts or statements
Plan
6. Choose & order your facts
7. Work this into a cohesive narrative
8. Edit this down, refine it, make it flow
Produce
10. Apply an interesting visual style
Recap
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We areReason Digital www.reasondigital.com