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FPS develops, manages and distributes custom business content on behalf of banks and other financial services marketers. Specializations include conference presentations, e-newsletters, white papers, case studies, and bylined article writing and placement services.
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why choose FPS ?
it's all about excellent
"content that helps them solve their business challenges"
CFO webinar, Rules of Engagement
what do your business clients' need from you?
CFO, Rules of Engagement
81% surveyed said they need:newsletterscase studieswhite papers
from Treasury Services to Small Business Banking and all business lines in between.
business banking subject matter
experts for more than 25 years
Research
Content Development
|Design| Distribution
Topic selection
Tracking and Reporting
Keeping up with today's demand for a consistent stream of fresh content is cited by B2B marketers as their number one challenge.
NewslettersCase StudiesConference PresentationsWhite Papers and Special Reports
our content and delivery system includes
FPS Client Average:
Open-Rates: 75%Click-Throughs 20%
Banking and Finance Sector Average:
Open-Rates: 23%Click-Throughs 4%
GROUP 2received no
content marketing communications
determining the ROI on bank content marketing programs
GROUP 1received quarterly newsletter, white
papers, video
Net ROI of more than 7,000 percent
[email protected] 847.501.4120 ext. 2
Find out what the bank marketing specialists at FPS can do for you!
see what our clients have to say
“More than 80% of (relationship managers) rate the newsletter as providing significant
added value to their sales efforts."
“Our monthly client newsletters are a great way to
keep in touch with clients. It is a great tool in our client retention efforts."
“ FPS editors do an excellent job of staying abreast of industry trends and knowing what is on the minds of our clients—corporate treasury managers—and consistently
provide content that is well written and timely.”
“The editorial team always suggests newsletter
article topics and strategies that are relevant to our clients and well
received by my internal partners—the bank's product managers.”