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why choose FPS ? it's all about excellent "content that helps them solve their business challenges" CFO webinar, Rules of Engagement what do your business clients' need from you?

FPS Clients and Services

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FPS develops, manages and distributes custom business content on behalf of banks and other financial services marketers. Specializations include conference presentations, e-newsletters, white papers, case studies, and bylined article writing and placement services.

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Page 1: FPS Clients and Services

why choose FPS ?

it's all about excellent

"content that helps them solve their business challenges"

CFO webinar, Rules of Engagement

what do your business clients' need from you?

Page 2: FPS Clients and Services

CFO, Rules of Engagement

81% surveyed said they need:newsletterscase studieswhite papers

Page 3: FPS Clients and Services

from Treasury Services to Small Business Banking and all business lines in between.

business banking subject matter

experts for more than 25 years

Page 4: FPS Clients and Services

Research

Content Development

|Design| Distribution

Topic selection

Tracking and Reporting

Keeping up with today's demand for a consistent stream of fresh content is cited by B2B marketers as their number one challenge.

Page 5: FPS Clients and Services

NewslettersCase StudiesConference PresentationsWhite Papers and Special Reports

our content and delivery system includes

Page 6: FPS Clients and Services

FPS Client Average:

Open-Rates: 75%Click-Throughs 20%

Banking and Finance Sector Average:

Open-Rates: 23%Click-Throughs 4%

Page 7: FPS Clients and Services

GROUP 2received no

content marketing communications

determining the ROI on bank content marketing programs

GROUP 1received quarterly newsletter, white

papers, video

Net ROI of more than 7,000 percent

Page 8: FPS Clients and Services

[email protected] 847.501.4120 ext. 2

Find out what the bank marketing specialists at FPS can do for you!

Page 9: FPS Clients and Services

see what our clients have to say

Page 10: FPS Clients and Services

“More than 80% of (relationship managers) rate the newsletter as providing significant

added value to their sales efforts."

Page 11: FPS Clients and Services

“Our monthly client newsletters are a great way to

keep in touch with clients. It is a great tool in our client retention efforts."

Page 12: FPS Clients and Services

“ FPS editors do an excellent job of staying abreast of industry trends and knowing what is on the minds of our clients—corporate treasury managers—and consistently

provide content that is well written and timely.”

Page 13: FPS Clients and Services

“The editorial team always suggests newsletter

article topics and strategies that are relevant to our clients and well

received by my internal partners—the bank's product managers.”