FINANCIAL SERVICES

BYRakshit Narayanan

Prakhar GuptaSmriti BhandariMayank SinghSayim Qureshi

Swati Mittal

INTRODUCTION

Financial services refer to services provided by the finance industry. The finance industry encompasses a broad range of organizations that deal with the management of money. Among these organizations are banks, credit card companies, insurance companies, consumer finance companies, stock brokerages, investment funds and some government sponsored enterprises.

TYPES OF FINANCIAL SERVICES

Banking services

Issuance of checkbooks

Provide personal

loans, commercial

loans

ATMs

Foreign exchange services

Currency Exchange

Foreign Currency Banking

Wire transfer

Investment services

Asset managemen

t

Hedge fund managemen

t

Insurance

Insurance brokerage

Reinsurance

• Extending CRM into multiple media means integrating the front office with different communication channels

IMPACT OF CRM

Benefits of Using CRM in Banking Industry

Provide better customer balance

Increase customer revival

Discover new customers

Helps sales staff close deals faster

Making banking operation more efficient

Simplify marketing and sales process

Organization Without CRM

Unsatisfied Customer

Low customer retention

Low sales

In efficient Banking Operations

Complexity

CRM Strategies Adopted in Banking Sector

One-Stop Financial Supermarket• Right service is offered to right customers

Increasing the Number of Delivery Channels to the Customers• Shifting customer access to lower cost channels can help in

bring down the operating cost• The Real Time Gross Settlement (RTGS), CBS (Core Banking

Solution)Customer Value Management• The main thrust of CRM is to develop new products, render

value creation, gain market leadership and spread risks and vulnerabilities besides facing competition

Utility of CRM in Banks

Campaign

Management

Customer

Information

Consolidation

Marketing

Encyclopedia

3 6 0-degree view of compan

y

Personalized sales home page

Lead and

Opportunity

Management

Activity Manage

ment

Contact Center

Operational

Inefficiency

Removal

CRM Business Model

Customer management assessment tool

• Assessments bring together a range of tools and methodologies that provide a detailed, objective, benchmarked assessment of an organization’s capability to effectively manage its customers.

Benefits of CRM

Facts & Figures

HISTORY

• http://www.appuonline.com/appu/investment/about.html

• http://www.google.co.in/search?q=history+of+financial+services+in+india&hl=en&tbs=tl:1&tbo=u&ei=QibQTP35I4WavAOAzOz0BQ&sa=X&oi=timeline_result&ct=title&resnum=11&ved=0CEYQ5wIwCg