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Cassidy Lang Professor Klinkowstein
“Be careful whom you recommend on LinkedIn” http://money.cnn.com/2013/09/13/technology/linkedin-recommendations/index.html
Selected Business Article
Cassidy Lang Professor Klinkowstein
• Pax Dickinson was forced to resign from Business
Insider because he was publicly offensive via social media
• Comments included: rape jokes and enmity toward
gender inequality
• Dickinson’s ex-employers continue to recommend him on LinkedIn
• These companies are now looked down upon for
supporting someone who is known for his offensiveness
Cassidy Lang Professor Klinkowstein
• Students in their early twenties/late teens who utilize social media and are looking for jobs an
Cassidy Lang Professor Klinkowstein
Target Group
Cassidy Lang Professor Klinkowstein
Environment
Hofstra’s Career Center Starbucks (Wantagh)
Cassidy Lang Professor Klinkowstein
Q: Have you ever been offensive on a social media website? A: “I wouldn’t say that I’ve been offensive, just honest. Most of the tweets that I end up deleting are about my boyfriend, or my parents.” Q: Would you work for someone who requires seeing your personal sites? A: “I think it’s kind of strange for an employer to require to see personal sites, but I wouldn’t turn down a job because of it.”
Interviews
20 year old, Grace, waiting for an interviewer in Starbucks
18 year old male student, Daniel, waiting for an appointment at the Career Center
Cassidy Lang Professor Klinkowstein
Q: If you knew your employer was going to see your tweets or posts, would you still do it? A: “I would have to delete a bunch of things, definitely.”
Interviews (cont…)
Q: If you knew your employer was going to see your tweets or posts, would you still do it? A: “My mom follows me on Twitter, so, I’m pretty cautious already. I don’t really put too much out there.” Q: Where is the strangest place you’ve been caught posting/tweeting/texting? A: I tweet all of the time. I’ve tweeted in my bathroom before which is pretty embarrassing.”
Cassidy Lang Professor Klinkowstein
Interviews (cont…)
19 year old, Brittany, waiting for an interviewer at Starbucks
Cassidy Lang Professor Klinkowstein
Observations
-Use of a cell phone -Waiting -Biting of nails -Looking around the room frequently -Professional attire
Cassidy Lang Professor Klinkowstein
Diagonals_Visual Research
Cassidy Lang Professor Klinkowstein
Arcs_Visual Research
Cassidy Lang Professor Klinkowstein
Grids_Visual Research
Cassidy Lang Professor Klinkowstein
High-Key_Visual Research
Cassidy Lang Professor Klinkowstein
Monochromes_Visual Research
Cassidy Lang Professor Klinkowstein
Low-Key_Visual Research
Cassidy Lang Professor Klinkowstein
Neutrals_Visual Research
Cassidy Lang Professor Klinkowstein
Irregular Shapes_Visual Research
Cassidy Lang Professor Klinkowstein
Color
Cassidy Lang Professor Klinkowstein
Black and White
Proposal • An extension designed for Google chrome that
“hides” an individual’s online persona from employers/colleges/unwanted visitors.
• By simply entering an e-mail address, all linked accounts will be found and anything linked to those accounts will be hidden.
• Rather than deleting a long-standing account and having to go through thousands of posts, all that is necessary is the click of a button.
Cassidy Lang Professor Klinkowstein
Cassidy Lang Professor Klinkowstein
Cassidy Lang Professor Klinkowstein
Cassidy Lang Professor Klinkowstein
Cassidy Lang Professor Klinkowstein
Cassidy Lang Professor Klinkowstein
Cassidy Lang Professor Klinkowstein
Business Proposal Sketch
Cassidy Lang Professor Klinkowstein
Tagline Research “Because you’re worth it.” L’Oreal Paris
Cassidy Lang Professor Klinkowstein
Tagline Research “I’m lovin’ it.” McDonald’s
Cassidy Lang Professor Klinkowstein
Tagline Research “Got Milk?” California Milk Processor Board
Cassidy Lang Professor Klinkowstein
Tagline Research “Think Different.” Apple
Cassidy Lang Professor Klinkowstein