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Family Offices , Asset Allocation , Due Diligence

Subject clusters Due Diligence (DD) as a part of Asset Allocation process with Family offices and other

institutional investors, INPUT – IDEAS – SUGGESTIONS – article(item) on the subject are always welcome

(also from "third (third parties)" – transmission to "expert" fond of discussion) no work order,.would even thank

for short study of the possible (!) headwords for a broader commenting, original headword giver ("tag") were

here in November on an upcoming trade panel abroad (event information) and various investor's talks:

DD for certain products - differences ? Alternatives versus long-only solutions?

How important is Asset Allocation ? What mistakes are commonly made ? Who is successful?

Asset Management - what are the trends for 2014 ?

DD as a component of risk management?

DD- maybe making family office different than other Institutional Investors? Are there differences? :

Professionalism (staff, expertise , etc.)? Time horizon? Who stands out ?

Where there is a lot of know-how ? Alternative ? Renewables ? Agricultural / Forest? ETF ?

Equity private , venture capital - meaning , DD and possible pitfalls ? What make a "good" funds? What

can you learn from the " the outstanding " ?

How can a DD process to be optimally organized for various products ?

How to close gaps in DD process with family offices ? What can be optimized?

Inspection process DD - small and large AMs ( fund boutiques –Group-based manager , etc. )

External expertise beneficial? Better, worse , the same?

Where are we headed in the know- how in DD ? (Example : Will there be many fund analysts , for

example, in the future? )

What can we learn generally from family offices and their DD process? Who are the " hidden

champions " ? ( domestic, foreign )

SRI –sustainibility and investments? Fashion or real trend?

Etc. .etc.

What is missing ? What could be added ? What did you see " critical " ? My experience shows from various

conversations with family offices , that there are internally these issues which are often seen very " self-critical "

and ongoing optimization is realized -with " elevated pressure " , subject to one’s personal investment

philosophy (long-term-focus, capital preservation) of a different incentive structure than some other investor

categories.

*more information, input, articles, interviews, event information: page 2

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Additional input / suggestions / ideas on real assets ( comments on the subject , articles ) :

MHFamilyOfficesSeedMoneyBoutiquesArticles2013

http://www.markus-hill.com/publications

Family Offices and Asset Managers—Independence beats Competence?

German Family Offices - thoughts, current situation, challenges (example - interview)

New Portfolios In Search For Fund Boutiques - Analysing The Demand For Boutique Funds In

Germany: Market Growth And Selection Criteria

„As a fund industry location and with its interesting investors, Germany is attractive to foreigners!”

(Interview)

Real Assets and Family Offices – “constructive wait-and-see attitude” as possible investment approach

Fund Boutiques and Family Offices

Announcement: Family Office Forum (Prestel & Partner), Panel discussion in Zürich (5.11.2013-

6.11.2013)

TheFamilyOfficeForumZürichPrestel2013

Asset management – panel discussion: Why Asset Allocation Due Diligence matters - Lessons learned?

Rosie Norris (SFO)

Sascha Klamp (Principal SFO)

Manfred Adami (SFO)

Dr. rer. nat. Daniel Ziggel (quasol)

Moderator: Markus Hill (Media)

Feedback, additional thoughts, experience or any kind of dialogue on such context is most welcome; please contact info@markus-

hill.com or Mary Daute (Asst. Manager). Phone: + 49 17 66 33 66 094

Markus Hill

Markus Hill (MSc in Economics) is an independent asset management consultant based in Frankfurt, Germany Professional experience

includes SEB Bank and Credit Suisse Asset Management. In addition, he worked as head of sales and PR for a German fund boutique. Since

2005 he specialized in the management of mandates, sales, marketing, and PR (consulting, "introducing"). Markus is also involved in

selecting themes in the specialist areas of target funds with a multi-management aspect, fund boutiques and mutual funds for institutional

investors (product scouting, fund selection). Furthermore he is actively engaged in cooperation with the market-leading Private Label

Funds/Master KAG in Germany (Universal-Investment) promoting the idea of independent asset management and was the Co-Initiator of the

first all-German Consultant survey in 2005 and the first "UCITS-survey" in 2003. Market entry into Germany, behavior of fund selectors and

fund providers in German asset management industry are often discussed by him, e.g. in his asset-management-publication MH-Focus.

Through many articles, columns and presentations (national and international) he has become a highly recognized expert in the German asset

management industry. "Industry multiplier" is a term often used by journalists and clients to describe his style and personality. (Markus

Hill/ MH Services assigned in the role of Media Partner for: UCITS Alternatives Conference in Zürich, September 2011)

Markus Hill MH Services

email: info@markus-hill.com

website: www.markus-hill.com phone: 0049 (0) 69 280 714 mobile: 0049 (0) 163 4616 179