Hotel Performance & Trends

03|16

Report

Fairmas Hotel Reportin cooperation with Solutions Dot WG

February 2016 – Cologne/Bonn drops in RevParOcc: 68%, ADR: €102, RevPar: €69Except for the few days of the ISM Cologne, demand in Feb-ruary in Cologne/Bonn left a lot to be desired. The Carnival period did promise good room rates but there were many cancellations due to the incidents on New Year‘s Eve. Occup-ancy during the Carnival season was thus relatively weak. The weather that had been forecast (storms) did the rest. The ISM confectionery trade fair ended smoothly in time for the Carnival. This means that no half week of business trade was lost, as happened last year. The “Didacta” took place from 16 to 20 January. This event rotates between Cologne, Stuttgart and Hanover.

Occ: -12.8%; ADR: -23.5%; RevPar: -33.3%

Last year, there were two strong trade fairs

in March – the IDS and Anuga. This year

there is only the Eisenwarenmesse (ironmongery fair),

for which demand is not as strong as for the other two

events, and room rates will not be anywhere near as

high. The Easter school holidays fall almost completely

within March. This will lead to difficulties in terms of de-

mand and room rates. Because of the fact that Easter

is early this year (with worse weather being expected),

the desire to travel will probably be more subdued.

Occ: -5.4%; ADR: +6.3%; RevPar: +12.3%

April is set to bring major increases in

performance. There are no public holidays

and no vacation. Things were very different last year.

This means there is likely to be much more corporate

and conference business in April. Demand is already

encouragingly strong. The FIBO event (7 to 10 April

2016), is especially important in April. It is growing

stronger from year to year. Demand for this trade

fair is already reassuringly strong and the room rate

structure promising.

Occ: -6.5%; ADR: -13.1%; RevPar: -18.7%

There is hardly any demand for May. The

large number of public holidays means

that the business weeks are completely cut to pieces.

Besides that, there are hardly significant events during

the month. Last year, the Interzum trade fair was very

significant for the performance in May. However, it will

be missing this year, just like the FESPA event. Only the

“Final4” and the “Drupa” events at the end of the month

provide a little reason to be optimistic. Nevertheless, it

is currently difficult to make any forecasts for these.

03 04 05

-2,7%

1,4%

-1,3%

Occ ADR RevPar

Trend© Fairmas 2016

Occ: + 6.9 % ADR: + 28.8 %

RevPar: + 37.4 %

Occ: - 3.0 % ADR: + 7.5 %

RevPar: + 4.2 %

Occ: - 0.3 % ADR: + 3.7 %

RevPar: + 3.4 %

Occ: - 3.7 % ADR: - 6.8 %

RevPar: - 10.4 %

Occ: + 1.6 % ADR: + 4.8 %

RevPar: + 6.4 %

Occ: + 2.8 % ADR: + 4.7 %

RevPar: + 7.5 %

Occ: + 6.9 % ADR: + 6.7 %

RevPar: + 13.9 %

Occ: + 10.7 % ADR: + 11.3 %

RevPar: + 23.3 %

Occ: + 4.3 % ADR: + 10.2 %

RevPar: + 15.0 %

Occ: + 8.5 % ADR: + 30.3 %

RevPar: + 41.3 %

Occ: - 1.9 % ADR: + 4.4 %

RevPar: + 2.5 %

Occ: - 2.7 % ADR: + 1.4 %

RevPar: - 1.3 %

Mar 15 Apr 15 May 15 Jun 15 Jul 15 Aug 15 Sep 15 Oct 15 Nov 15 Dec 15 Jan 16 Feb 16