Hotel Performance & Trends

01|16

Report

Fairmas Hotel Reportin cooperation with Solutions Dot WG

December 2015 – Final spurt in Hamburg OCC: 72%, ADR: €108, RevPar: €77December put on a friendly face for the hanseatic town. As in many other cities there was also a marked upsurge in MICE and leisure business. Last year 24th December fell on a Thursday (in the year before it was Wednesday) producing an additional day for commerce, which had a positive effect on the rate. Occupancy may have decreased by about 0.6 percent as a result but the rate saw an increase of four per-cent. The outcome of this was a RevPar approximately three percent above last year‘s figure.

Occ: +1.7%, ADR: +2.6%, RevPar: +4.3%

The New Year in Hamburg is expected to

start with some positive trends. RevPar

should increase by about four percent. The previous

year’s New Year‘s Eve was employee-friendly and encou-

raged many a tourist to book an extended week-end.

Having said that, January in the hanseatic town is not

much of a money-spinner. There are just a few smaller

fairs taking place in the halls of the Hamburg Trade

Fair Centre and these could potentially generate some

demand.

Occ: +0.6%, ADR: +3.4%, RevPar: +4.0%

Hoteliers are also calculating on a continu-

ation in growth for February, some already

reporting strong demand in the MICE segment. Hanse

Golf, Hamburg Motorbike Days, the Online Marketing

Rockstars Festival 2016 and other events look set to in-

crease demand. Hoteliers are hoping for additional sales

potential partly on account of the leap year, as February

has 29 days this time round.

Occ: -2.9%, ADR: +1.3%, RevPar: -1.6%

The trend in March is more negative in com-

parison to last year. In contrast to last year,

expectations are tempered by the setting of this year’s

Easter holidays on the last week-end in March (in 2015

they were at the beginning of April) and a weak forecast

for Internorga. All in all, there are significantly fewer event

days in March this year. A medical congress in the middle

of the month could still generate additional demand.

01 02 03

Occ: + 4,0 % ADR: + 1,4 %

RevPar: + 5,3 %

Occ: + 2,1 % ADR: + 4,6 %

RevPar: + 6,7 %

Occ: - 1,9 % ADR: + 1,9 %

RevPar: - 0,1 %

Occ: + 3,3 % ADR: + 5,0 %

RevPar: + 8,5 %

Occ: - 1,2 % ADR: - 9,5 %

RevPar: - 10,6 %

Occ: - 0,9 % ADR: + 2,1 %

RevPar: + 1,3 %

Occ: + 4,7 % ADR: + 2,5 %

RevPar: + 7,6 %

Occ: + 0,1 % ADR: + 6,0 %

RevPar: + 6,2 %

Occ: + 1,9 % ADR: + 4,0 %

RevPar: + 6,0 %

Occ: - 5,1 % ADR: + 0,4 %

RevPar: - 4,9 %

Occ: - 2,6 % ADR: + 2,5 %

RevPar: - 0,1 %

Occ: - 0,6 % ADR: + 3,8 %

RevPar: + 3,2 %

Jan 15 Feb 15 Mar 15 Apr 15 May 15 Jun 15 Jul 15 Aug 15 Sep 15 Oct 15 Nov 15 Dec 15

- 0,6 %

+ 3,8 %+ 3,2 %

Occ ADR RevPar

Trend© Fairmas 2016