Hotel Performance & Trends

02|16

Report

Fairmas Hotel Reportin cooperation with Solutions Dot WG

January 2016 – Significant growth in Frankfurt Occ: 63%, ADR: €117, RevPar: €74 Frankfurt experienced growth in terms of all three key figures in January. The month featured one extra day of the “Paper-world/Christmasworld” event than last year. At the beginning of the year, hoteliers reported a fundamental room rate in-crease in all sectors – improved meeting and event business was registered. From the third calendar week on, additional corporate business led to an increase in ADR, as the school holidays ended in all the federal states.

Occ: -4.5%, ADR: +3.3%, RevPar: -1.4%

In Frankfurt, the forecast for February is not

a positive one (RevPar: -1.4%). Firstly, there is

one day exhibition trade of less from the Paperworld/Christ-

masworld show. In addition, Carnival is being held one week

earlier. In 2015, the Ambiente trade fair coincided directly

with days of the carnival, which are otherwise marked by

low-price business. Thus, during the 2016 the carnival peri-

od, not much corporate or event trade can be expected.

Occ: -4.3%, ADR: +4.7%, RevPar: +0.2%

March looks likely to be a somewhat friendlier

with a slight (0.2%) growth in RevPar. This

year, the “Light & Building” exhibition will again be held;

room rates are likely to be similar to those for the ISH trade

fair in 2015. However, there are only two business weeks

that can be sold for corporate and conference business

because in 2016, the Easter holidays begin one week

earlier than in 2015. Last year, in contrast, there were three

business weeks.

Occ: +10.4%, ADR: +9.3%, RevPar: +20.8%

April is looking extremely positive in terms of

all three key parameters. April is a full business

month (ADR: +9%). Hoteliers are expecting an overall strong

demand in the meetings segment. In addition, the IMEX

trade show will be taking place this year. In previous years,

this event has been held in May.

02 03 04

Occ: + 2,1 % ADR: + 2,6 %

RevPar: + 4,8 %

Occ: + 4,8 % ADR: - 0,6 %

RevPar: + 4,4 %

Occ: + 13,5 % ADR: + 31,0 %

RevPar: + 48,9 %

Occ: + 2,4 % ADR: + 4,5 %

RevPar: + 6,9 %

Occ: - 0,1 % ADR: + 3,0 %

RevPar: + 3,1 %

Occ: - 3,6 % ADR: + 3,3 %

RevPar: - 0,4 %

Occ: + 3,0 % ADR: + 3,6 %

RevPar: + 6,7 %

Occ: - 5,3 % ADR: + 4,3 %

RevPar: - 1,1 %

Occ: - 0,6 % ADR: + 5,8 %

RevPar: + 5,3 %

Occ: + 3,9 % ADR: + 11,1 %

RevPar: + 15,5 %

Occ: + 0,0 % ADR: + 0,1 %

RevPar: + 0,0 %

Occ: + 1,6 % ADR: + 4,6 %

RevPar: + 6,0 %

Feb 15 Mar 15 Apr 15 May 15 Jun 15 Jul 15 Aug 15 Sep 15 Oct 15 Nov 15 Dec 15 Jan 16

1,6%

4,6%

6,0%

Occ ADR RevPar

Trend© Fairmas 2016