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Eurocomm Beyond Brussels
ELI 2013 London
EuroComm 2013
• Brussels, April 10 – 12
• Innovative Programme: TED sessions, panel discussions, Pecha Kucha
• Well-attended (120+)
– 8 chapters represented; 16 nationalities
• Great speakers and participants
• Strong financial performance
– Emphasis on registration & sponsorship
europe.iabc.com
Taking the Eurocomm story online
Key challenges
• Becomes the entire focus of IABC board (everything else becomes secondary priority)
• The two year cycle
• Changing team / location / venue
• Sponsors cannot renew over 2 years
• Lack of systems (database of participants, sponsors, admin and billing infrastructure) – everything needs to be created from scratch
Key opportunities
• IABC Brand name
• IABC network
• Past material
• Videos
• Great highlights
• New format (TED + Pecha Kucha)
Options 1: More of the same
• More of the same – the biggest challenge = energy drain
• Depends on who is on the board
• Might lead to select a chair purely based on Eurocomm capabilities
Option 2: A dedicated team
• Create separate Eurocomm team – lead to be dedicated to Eurocomm only
• Need professional support (preferably in agency) with part time or full time
• Create a business model for the conference with financial target
• Stabilize location
Option 3: Outsource
• Full outsourced model to a single agency for 3 years
• Revenue sharing model
• Set financial targets
Personal recommendation
• Try option 2 – dedicated team and staff
• Run annual conference in similar places (London/Brussels/Paris)
• Sell conference package
• Then explore outsourced model if this fails
Questions?
• Alternative models?
• Potential leads?
• Potential agencies?
• Any other suggestions?
• Set-up Eurocomm task force to make a recommendation to the board