Dev

elop

ing

an E

leva

tor P

itch

That

will

Hoo

k In

vest

ors

Laur

ie L

umen

ti G

arty

Shai

Gol

dman

Wha

t is a

n El

evat

or P

itch?

From

Wik

iped

ia:

•“A

n el

evat

or p

itch

(or e

leva

tor s

peec

h) is

an

over

view

of

an

idea

for a

pro

duct

, ser

vice

, or p

roje

ct. T

he n

ame

refle

cts

the

fact

that

an

elev

ator

pitc

h ca

n be

del

iver

ed in

th

e tim

e sp

an o

f an

elev

ator

ride

(say

, thi

rty s

econ

ds o

r 10

0-15

0 w

ords

).

•Th

e te

rm is

typi

cally

use

d in

the

cont

ext o

f an

entre

pren

eurp

itchi

ng a

n id

ea to

a v

entu

re c

apita

listt

o re

ceiv

e fu

ndin

g. V

entu

re c

apita

lists

ofte

n ju

dge

the

qual

ity o

f an

idea

and

team

on

the

basi

s of

the

qual

ity o

f its

ele

vato

r pitc

h, a

nd w

ill a

sk e

ntre

pren

eurs

for t

he

elev

ator

pitc

h to

qui

ckly

wee

d ou

t bad

idea

s.”

Why

Do

You

Nee

d O

ne

•Q

ualif

ies W

ho y

ou a

re•

Cla

rifie

s wha

t you

are

doi

ng•

Hel

ps p

eopl

e de

cide

whe

ther

or n

ot to

inve

st

time

into

you

•H

elps

Inve

stor

s wee

d ou

t ide

as•

Gra

bs a

ttent

ion

•C

all t

o ac

tion

to sp

end

time

with

you

Whe

n A

re E

leva

tor P

itche

s Use

d?

•In

trodu

ctio

n to

who

you

are

–C

onve

rsat

ion

star

ter

•Pi

tchi

ng Y

our I

deas

•

Rai

sing

Cap

ital

•

Selli

ng y

our P

rodu

ct/S

ervi

ce•

Rec

ruiti

ng ta

lent

•

Gro

win

g bu

sine

ss

•In

trodu

cing

new

con

cept

s/id

eas

Com

mon

Mis

take

s...

•To

o Lo

ng/T

oo S

hort

(sho

uld

be a

roun

d 30

Se

cond

s/10

0-15

0 w

ords

)•

Unc

lear

•

Fille

d w

ith ja

rgon

, buz

z ph

rase

s and

ac

rony

ms

•Fo

cus o

n w

rong

or i

rrel

evan

t inf

orm

atio

n•

Bor

ing

The

Bas

ics o

f an

Elev

ator

Pitc

h•

Intro

duce

you

rsel

f (na

me,

title

, com

pany

)•

Des

crip

tion

of y

our p

rodu

ct a

nd th

e In

vest

men

t op

portu

nity

/pro

blem

you

are

solv

ing

–In

clud

e th

ings

like

stag

e, si

ze o

f mar

ket,

com

petit

ive

diff

eren

tiato

r, re

venu

es, t

eam

, fun

ding

requ

irem

ents

•Th

e H

ook

–w

hat a

re th

e st

reng

ths o

f you

r inv

estm

ent

oppo

rtuni

ty?

•K

now

you

r aud

ienc

e –

wha

t you

wou

ld u

se to

hoo

k a

cust

omer

is d

iffer

ent t

han

an in

vest

or•

Cal

l to

Act

ion

•W

hat a

re y

ou lo

okin

g fo

r and

/or a

re y

our n

ext s

teps

?

Wha

t Hoo

ks In

vest

ors?

•Fo

cus o

n qu

aliti

es th

at M

ake

your

Com

pany

U

niqu

e an

d St

and

Out

: –

Cus

tom

er T

ract

ion/

Rev

enue

–

Roc

k St

ar T

eam

–

Key

Par

tner

ship

s –

Com

petit

ive

Adv

anta

ge

–B

ig e

xit o

ppor

tuni

ty

Wor

ds a

re n

ot E

noug

h...

•R

emem

ber t

o Sm

ile!

•B

e C

alm

•D

on’t

talk

too

fast

or t

oo sl

ow –

use

a st

eady

pa

ce•

Mak

e Ey

e C

onta

ct

•B

e En

thus

iast

ic a

nd L

et y

our P

assi

on S

how

!•

Don

’t pu

ll ou

t a w

hite

pap

er o

r rel

y on

a P

ower

Po

int t

o te

ll yo

ur st

ory

The

test

..

•Is

you

r pitc

h sh

ort/c

lear

/con

cise

eno

ugh?

•Is

it e

asy

enou

gh th

at e

very

one

unde

rsta

nds i

t?•

Doe

s it l

eave

the

audi

ence

wan

ting

to k

now

m

ore

or to

get

invo

lved

?•

Wer

e th

ere

follo

w u

p qu

estio

ns?

Wha

t Nex

t?

•B

e Pr

epar

ed fo

r Fol

low

up

Que

stio

ns–

Who

do

you

com

pete

with

?–

Whe

re a

re y

ou in

you

r dev

elop

men

t?–

Wha

t is y

our d

istri

butio

n st

rate

gy?

–H

ow w

ill y

ou m

ake

mon

ey?

•B

e Pr

epar

ed fo

r No

Res

pons

e–

Wha

t the

n?

Res

ourc

es fo

r Ele

vato

r Pitc

hes

•Y

our a

dvis

ors (

law

firm

s, ba

nk (S

VB

!), e

tc.)

•Pe

ople

in y

our n

etw

ork

•V

ator

.tv•

Tech

crun

chEl

evat

or P

itche

s•

Even

ts –

grea

t pla

ce to

pra

ctic

e!•

Blo

gs

Get

ting

Star

ted.

..1.

D

escr

ibe

the

pain

you

are

solv

ing

2.Q

uant

ify th

e pa

in3.

Des

crib

e th

e pr

oduc

t/tec

hnol

ogy

4.D

escr

ibe

the

valu

e 5.

Wha

t are

the

bene

fits?

6.G

ive

them

a h

ook!

7.W

hat a

re y

ou lo

okin

g fo

r?

Sam

ple

Form

at...

•Fo

r the

qua

ntity

oft

arge

t cus

tom

ers

•w

ho a

re d

issa

tisfie

d w

ith c

urre

nt s

olut

ion/

prod

uct

•Yo

ur c

ompa

ny n

ame

is a

cat

egor

y•

that

pro

vide

s ke

y be

nefit

s/pr

oble

m s

olvi

ng o

ppor

tuni

ty•

Unl

ike

com

petit

ive

alte

rnat

ives

, we

solv

e th

is p

robl

em b

y ke

y fe

atur

e/ad

vant

age/

bene

fit•

We

are

stag

ean

d ha

ve g

ive

hook

like

: wor

ld c

lass

team

in

clud

ing

nam

e, re

venu

es, p

artn

ersh

ips,

dem

o....

pick

you

r be

st s

ellin

g po

ints

!•

Stro

ng c

losi

ng s

tate

men

tand

are

cur

rent

ly ra

isin

g ho

w

muc

h an

d or

roun

d (s

eed/

A)

•an

d ar

e lo

okin

g fo

r the

prof

ile o

f inv

esto

r/VC

Than

k Y

ou!

LAU

RIE

LU

MEN

TI G

AR

TY

Dea

l Tea

m L

eade

rSV

B E

ntre

pren

euria

l Ser

vice

s G

roup

PH:

415.

512.

4244

Emai

l: llu

men

ti@sv

b.co

m

SHA

I GO

LDM

AN

Dire

ctor

SV

B -

Entre

pren

euria

l Ser

vice

s G

roup

M

OB

ILE

408.

205.

2557

Emai

l: sg

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an@

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com