¿DIGITALISTHEFUTURE OFMARKETING?

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Universidad de La Sabana

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MARKETINGMANAGERATZINOBE JOURNALISTSPECIALIZEDINMARKETING

BLOGGER GEEK

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fipç\=DIGITAL MARKETING IS:

¿THEFUTURE? ¿THEPRESENT?

¿THEPAST?

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iÉíë=ëÉÉ=WHATDIGITALMARKETINGIS

WWW.LINERU.COM

SEO

DEVELOPMENT

PPC SEM

SOCIAL MEDIA

ANALYTICS

CONTENT

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MARKETINGECOSYSTEM

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http://www.youtube.com/watch?v=NW1h_yh5_v0

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http://www.youarewhatyoulike.com/

aÉîÉäçéãÉåí=USABILITY  

DATA  

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HOWTOSALEAND GROWLOYALTY

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PR – ONLINE ADVERTISING – SOCIAL MEDIA & DIGITAL CUSTOMER SERVICE

1 PR

Sending Press Statements

Relationship With Journalists and influencers

Presentations in specialized events

PUBLIC RELATIONS FOR BUILDING CONFIDENCE AROUND PRODUCTS

Over $ 380,000,000 in publications

Reach: Over 7,000,000 of colombians

Recognition in specific sectors

RESULTS  

ONLINE ADS 2 THE ECONOMIC AND EFFECTIVE WAY TO GET TO OUR KEY AUDIENCES

AdWords - Bing Ads

Facebook promoted - ads - promos

Remarketing - Display - Bidvertiser

More de150.296 visits since its launch

Reach: all regions of the country

Progressive increase site visits

Return visitors of 28.8%

RESULTS  

3 SM Y HERRAMIENTAS DIGITALES

OUR COMMUNITIES IN SOCIAL MEDIA INCREASE TRAFFIC TO OUR PAGE AND GENERATE CUSTOMER LOYALTY

Facebook - Twitter - Google + - Linkedin

Video tutoriales en Youtube - Chat - Mailing

Blog - allied publishers

RESULTS  

RÉëìäíë=

SO FAR WITH THE STRATEGY

LINERU HAS GIVEN AWESOME PERFORMANCE SINCE LAUNCH

TOTAL LOANS LAUNCH TOTAL SPENT LOANS

REPEAT CUSTOMERS

3.362 $818,839,200 51% $186,200 Marzo 13 - 2012

NUMBER OF VISITS REFLECT A HIGH CONVERSION RATE

VISITS

APPLICATIONS

150,296 (100%)

INTERACTIONS

96,459 (64.18%)

15 996 (10.6%)

LINERU HAS ACHIEVED GOOD TRAFFIC WITHOUT SIGNIFICANT COST

$0  

$200  

$400  

$600  

$800  

$1.000  

$1.200  

$1.400  

$1.600  

$1.800  

0  

5.000  

10.000  

15.000  

20.000  

25.000  

30.000  

35.000  

40.000  

feb-­‐13   mar-­‐13   abr-­‐13   may-­‐13   jun-­‐13   jul-­‐13  

Visits  

Cost  

EARNINGS PER   CUSTOMER

`çëí=TO ATTRACT A CUSTOMER WITH OUR STRATEGY

$530 BY CLIENT

qáãÉ=IN SALES CYCLE OF OUR PRODUCT

31 DAYS

_ìÇÖÉí=DEDICATED TO THE MEDIA AND MARKETING STRATEGY

$289.819 $288.145 $410.070 $437.221

$675.000

$1.124.857

$2.560.000

Enero Febrero Marzo Abril Mayo Junio Julio

COMMUNICATION AND MARKETING COSTS 2013

¿SO, DIGITAL IS THE FUTURE OF MARKETING?

NO IS THE PRESENT

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