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A Digital Advocacy webinar with: - Kathy Ozer, Executive Director, National Family Farm Coalition - Rachel Nagin, Emerson Hunger Fellow, National Family Farm Coalition - Caleb Dean, Communications Associate, Sustainable Northwest - Renee Magyar, Marketing Manager, Sustainable Northwest Original air date: July 18, 2013
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Digital AdvocacyDigital AdvocacyWebinar SeriesWebinar Series
Digital Campaigns: Advocacy in a Wired World
Our panelists: Renee Magyar , Marketing ManagerCaleb Dean, Communications Consultant
Sustainable Northwest
Kathy Ozer, Executive DirectorRachel Nagin, Emerson Hunger Fellow
National Family Farm Coalition
Our moderator: Marty Newell, Center for Rural Strategies
Funding from
July 17, 2013 2:00pm ET
Question and Answer by ChatQuestion and Answer by Chat
How we’ll spend this next hour together:
GotoWebinar tech overviewIntroductionsPresentations
GotoWebinar Tips:
This webinar will be recorded and made available on the RuralXChange website this week.
All webinar controls are located on your toolbar on the right side of your screen. You can minimize or move the bar for a better view of the presentation.
All participants will be muted throughout the webinar.
If you have a question for the presenters or have technical difficulties, please use the question/chat feature located at the bottom of your tool bar.
Digital Rural Advocacy Grant Webinar
National Family Farm CoalitionKathy Ozer, Executive DirectorRachel Nagin, Emerson Hunger Fellow
Context
• National Family Farm Coalition• Credit issues• Investment in Land
Narratives and Advocacy
• Why Narratives?• PlaceStories
Next Steps
• Outreach to listservs• Presentations to
Conferences• Sharing of interview
questions– Online– Workshop packets
• Working with Researchers
Land Prices and FrackingP
hoto Credit: 4seasonsfarm
market.com
and C
hk.com
Photo Credit: American University Practicum: Farmers,
Fairness, and th Farm Bill GIS Maps http://www.farmbillfairness.org/maps
Hmong Farming Community
• National Hmong American Farmers
• Changes in last 15 years • 10% own land vs 90% lease
year to year• Climate uncertainty and
Unsustainable Poultry Contracts
Ph
oto
Cre
dit: N
atio
na
l hm
on
g A
me
rican
Fa
rme
rs, NH
AF
.org
Land Loss in the African American Community
• Land Loss Prevention Project• Development - Land price
consequences • African American farming
gap and tobacco transition• Land trusts
Ph
oto
Cre
dit: L
an
d L
oss P
reve
ntio
n P
roje
ct: http://ww
w.lan
dloss.org/sustain
ablea
g.php
Beginning Farmer Transition• Dakota Rural Action • Farm Beginnings
Program• Farmer Network
community outreach • Lack of access and capital • Future of rural
communities, legacy of agriculture
Ph
oto
Cre
dit: D
ako
ta R
ura
l Actio
n:
http://dakotarural.org/grow/farm
beginnings/graduate-profiles-student-feedback/
Which is Riskier?
Diverse crops, diverse harvest windows, diverse markets
No crop insurance, programs set at conventional prices
Single crop, single harvest window, single market
Crop Insurance, disaster programs
Too Risky
Why?1. Data2. Familiarity3. Risk Management Programs
Options• Quantify risk differently
– Research– Proof of Concept– Short-term versus long-term views of risk
• Extend risk management programs– New insurance products– Compensate for farmers’ actual price– Advocacy for individual farmers
• Change the risk tolerance
Farm Aid Resources• Farmer Resource Network
(http://ideas.farmaid.org) • 1-800-FARM-AID /
[email protected] hotline • Farm Advocate Link
(www.farmaid.org/advocates)
#HeatLocal
Renee Magyar & Caleb Dean Communications Staff (Past and Present)
The Campaign
Leveraged Events
Building Capacity
What’s next?
For more information contact:
Renee Magyar Marketing Manager
www.SustainableNorthwest.orgMain line (503) [email protected]
For more information
National Family Farm Coalition: http://placestories.com/project/8465#!v=about
Kathy Ozer, Executive DirectorRachel Nagin, Emerson Hunger Fellow
Sustainable Northwest: http://www.sustainablenorthwest.org/blog/category/heatlocal
Renee Magyar , Marketing ManagerCaleb Dean, Communications Consultant
Digital AdvocacyDigital AdvocacyWebinar SeriesWebinar Series
Digital Campaigns: Advocacy in a Wired World
Continue the conversation at:
www.ruralxchange.net/groups/digital-toolshed
Funding from