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Melissa Preddy presents "Finding Personal Finance Angles on Any Beat," a Webinar for business journalists hosted by the Donald W. Reynolds National Center for Business Journalism at Arizona State University's Walter Cronkite School of Journalism and Mass Communication. For more information, visit BusinessJournalism.org.
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Friday, May 14
Show them the Money!
Finding personal financeangles on any beat
Today’s agenda:
Financial services
Storytelling methods
Show them the money! Finding personal finance angles on any beat
The $even Dimensions of Personal Finance
Question:We’ve been talking about the Seven Dimensions
checklist for a few days now. Have any of you used it to come up with story ideas on your particular business beats?
Please answer Y or N
Finding consumer stories in the financial services sector
Show readers what their accounts cost
http://www.usatoday.com/money/industries/banking/2009-09-30-checking-account-fees-rise_N.htm
Financial services
Earning Interest-bearing accounts
Rewards cards, rewards checking
Perks and protection from credit cards
Careers: Know the credentials ~ CFP, CFA, CPA, broker, planner, adviserSales vs. expertise
Financial services
Spending: Deposit account fees
Credit cardsTypes of issuers Secured vs. unsecured Gift cards, pre-paid cardsCredit card reform – statement formats, etc.
www.creditcards.com
Financial services
Saving: Deposit accounts, institutionsOnline, alternative banksPromos and perksFed and interest rates
Low rates harm savers
Financial services
Borrowing: Secured loans – home, car, HEL, etc.
Personal loans
Finance companies
Rent-to-own
Payday loan / Cash advance
Pawn shops
Microlending
Islamic lending
http://articles.moneycentral.msn.com/Banking/BetterBanking/BetterBankingDyn.aspx?cp-documentid=23492948
Financial services Investing Again, sales vs. advice – much overlap
Markets
Buy-and-hold vs. trading
Types of accounts & hidden expensesAnnuities and insurance as investments
Consumer protection
Non-securities investing – coins, metals, commodities
Beware dispensing investment adviceExperts may contribute to special features, packages
http://www.usatoday.com/money/perfi/retirement/2010-04-30-401k28_CV_N.htm?csp=34
Financial services
Taxes Taxable vs. non-taxable accounts
Employer-sponsored account policies, procedures
Converting taxable to non-taxable
Inherited retirement accounts
MRDs
Financial services
Risk Inappropriate or bad advice
Products such as cancer insurance, pre-paid legal
Institutional failure
Investor education
Consumer protection
Death and divorce – pensions, SS, etc.
Scams
Elderly
http://finance.yahoo.com/retirement/article/108836/6-ways-employers-will-change-401ks-in-2010?mod=retire-401k
Question:
Does anyone in the group currently write a blog, column, Q&A or other first-person feature?
Please answer Y or N
Big piece of art
To readers, nothing is sexier than a dollar sign!
You’ll become a reader resource
Objective stories are helpful, informative
Other styles offer more leeway for advocacy and accessiblity – address the reader directly
Columns – watchdog, humor, umbrage
Blogs – tips, quick hits, informal, interactive
Q & A – access to experts, executives, gurus
Book, magazine and website reviews
Diaries – readers share personal experience
Infographics – digestible, clip-and-save
Calculators , quizzes, checklists
Layer and link related coverage
Personal finance storytelling
http://moneycentral.msn.com/personal-finance/
Personal finance storytelling
Financial makeovers:Labor-intensiveStrict methodology Beyond voyeurism SnapshotNarrative, personalActionable Follow-up
The $even Dimensions of Personal Finance
Thanks for participating!
Please feel free to e-mail me with additional questions and suggestions at [email protected].
Show them the money! Finding personal finance angles on any beat