EUROPE 2012 Key data at a glance

529 million people use the internet.

820 million people live in Europe.

250 million people are e-shoppers.

€110bn online travel

+18%

jobs directly or indirectly via e-commerce

3.5% Contribution Internet Economy to GDP

estimated online businesses

Estimated

M-com

merce

Average spend per

e-Shopper€1,243

5.5%

5%

(€17bn)

5,5%(€17bn)

2, , 550,000

number of parcels annually (e)

3.5 billion

Total B2C e-sales 2012 of goods and services

EU28Europe

277 bn+19%312 bn

€16.0trnGDP 2012 estimated share

of online retail in total retail

European B2C Ecommerce report 2013 © www.ecommerce-europe.eu

Info: research@ecommerce-europe.eu

Figures and data in compliance with GfKIn cooporation with Salesupply and hybris

UK, Germany, France61% of total e-commerce sales in Europe

Turnover technical consumer goods on internet +9.1%

West 160.8 bn + 15.8%Central 76.3 bn + 20.5%

North 28.5 bn + 17.0%South 32.4bn + 29.3%

East 13.6 bn + 33.0%

“350 million social media users”

48%

100%

64%

TurkeyGreeceUkraineHungaryRomania

75%61%41%35%33%

UKGermanFranceSpainRussia

96,19350,00045,00012,96910,302

1

2 3

Top 5 emerging countries in % growth

Top 5 E-commerce countries in turnover (EUR million)