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CUSTOM GLOVESKRISTINA GRECH, VIKTOR MATUSSIS AND EDWIN CASA
AGENDA
• Description
• Target audience
• Sales
• Cost analysis
• SWOT analysis
• Local competition
DESCRIPTION
• Custom Gloves: Using either new or used gloves, add appliques or motifs to create personalized gloves.
• Can be adapted to buyers’ taste with many variations to choose from
AGENDA
• Description
• Target audience
• Sales
• Cost analysis
• SWOT analysis
• Local competition
TARGET AUDIENCE
• Initially the product will be aimed at young buyers who are likely to be attracted by the colourful and attractive designs
• Can also be adapted for an older audience.
AGENDA
• Description
• Target audience
• Sales
• Cost analysis
• SWOT analysis
• Local competition
LOCATION AND SALES
• We can sell the gloves at school or if it can be managed, at an online store
• We need a place where we are near to customers
• Since we would make the gloves ourselves, there wouldn‘t be any production costs
AGENDA
• Description
• Target audience
• Sales
• Cost analysis
• SWOT analysis
• Local competition
COST ANALYSIS
• Start-up Costs: around 100€ for the gloves, paint and other materials which would be used for personalisation
• Fixed Costs: see start-up costs • Variable Costs: Around 10-25€ depending on the
customer, gloves will be sold with 20% profit• Breakeven Point: 20x+100=24x -> x =25
AGENDA
• Description
• Target audience
• Sales
• Cost analysis
• SWOT analysis
• Local competition
SWOT ANALYSIS
Strengths Can be adapted
for different people’s style
WeaknessesNot all people like wearing
gloves
OpportunitiesCould become a
popular trend
ThreatsPeople could try
to make them themselves
AGENDA
• Description
• Target audience
• Sales
• Cost analysis
• SWOT analysis
• Local competition
LOCAL COMPETITION
• Websites like Etsy sell personalized gloves
• These gloves are usually made by professionals
• Expensive, but they are nice
