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Dan Levin, Chief Operating Officer, Box Computing in the enterprise is moving rapidly into a device-independent, app-centric world. This will drive tremendous change in future enterprise IT architectures. If the average knowledge worker uses four different devices, likely running several different OS’s, all of our historical models of enterprise computing must shift. One of those major changes will be the development of something akin to a meta-operating system—a device and app-independent mechanism for dealing with identity, permissions and content.
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Dan Levin Chief Opera0ng Officer
The Next Billion
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The convergence of cloud, social, mobile and informa5on into a unified set of forces is shaping almost every IT-‐related decision. Gartner
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50%
0%
70%
60%
40%
30%
20%
10%
80%
90%
100%
1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009 2011
Market S
hare of P
C Pla<
orms b
y OS (%
)
1977 1975 1979 1981 1983 1985 1987
Global Market Share of PC Pla<orms
Source: KPCB, Asymco.com (as of 2011), Public Filings, Morgan Stanley Research, Gartner for 2012E data. 2012E data as of Q3:12
Other
TRS-‐80
Commodore
Atari
Amiga
Wintel
Apple Android
1983 Wintel – 25%
1998 -‐ 2005 Wintel – 96%
2012E Wintel – 35%
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Mobile Workers Expected by 2015
(2x today)
1.3B
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Why does this maYer?
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2015 Doubling User Base for Informa0on Technology
TODAY
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It’s a seismic shi`...
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The big ques0on is:
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How do we make every worker in the world a knowledge worker?
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NEW ARCHITECTURES 1
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“It's incredibly difficult and expensive to make these systems communicate at all – and it's impossible to make them communicate well.”
Larry Ellison CEO, Oracle
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16
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• Horizontally integrated • Open • Interoperable • Cloud • Best of breed
TO • Vertically integrated • Closed • Proprietary • On premise • Vendor lock-in
FROM
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NEW MINDSET 2
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“You only gain an edge over rivals by having or doing something that they can’t have or do.”
-Nicholas Carr IT Doesn’t Matter
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IT
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• Enabling colleagues • Strategically managing
information • Highly differentiated
TO • Cost center • Physically managing
technology • Little differentiation
FROM
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NEW PLATFORMS 3
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Thou
sand
s of
Uni
ts /
Year
1975
1977 1979 1981
1983 1985 1987 1989 1991
1993 1995 1997 1999 2001 2003 2005 2007 2009 2011
1
10
100
1000
10000
1000000
0.1
TRS-80 NeXT
Apple II Atari ST
Amiga
Commodore 64
Other
Macintosh
iPad
iPhone
Android PC
100000
Units Shipped Per Year
There is a market share version of this slide that I like much beYer. This one is too hard to read.
24 Source: IDC
2010 Actual
2011 Actual
2012 Forecast
2013 Forecast
2014 Forecast
2015 Forecast
2016 Forecast
Smart Phones &
Tablets
PCs
2000 1800 1600 1400 1200 1000
800 600 400 200
0
(Units M
illions)
@Dan, found a few slides that may convey the data below beYer -‐ on slide 28. Let us know what you want to keep.
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@Dan, this chart would be too difficult to recreate.
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44 billion mobile app downloads by 2016.
ABI Research
The number of enterprise-relevant apps has doubled in the past year.
research2guidance
More than half of info workers use 3+ devices for work.
Forrester
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• iOS/Android/Web centric • Mobile-first design • Premium on simplicity/ease-of-use • User chooses tools and apps
TO • Wintel monopoly • Built for the desktop • Hard to use, complex • IT dictated
FROM
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The New World -‐ Heterogeneity
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The Post-‐PC Business Will Be Defined by Produc0vity Apps
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@Dan, do you want us to recreate this chart?
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0
5
10
15
20
25
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Today – over 70 app stores
Mobyaffiliates
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By 2017, 25% of enterprises will have their own app stores.
Gartner
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Tablet 78% 65% 50% 40% 35% 35% 30% 30% 28% 27% 25%
Smartphone 74% 73% 39% 36% 20% 19% 21% 25% 25% 15% 18%
Web browser
Calendar Note-taking app
Public social networks Team document-sharing
Web meeting Data dashboard
Expense tracking Travel planning
Wikis Public microblogging
PC 79% 67%
23% 27% 25% 20% 26% 18% 13% 7%
Base: North American and European information workers who use each type of device for work Source: Forrsights Workfroce Employee Survey, Q2 2012
Many Produc0vity Apps are More Popular on Tablets
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An operating system is a collection of software that manages computer hardware resources and provides common services for computer programs. Wikipedia
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App App App App
Identity
Operating System
Device
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App App App App
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Ping Blog
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Identity Access Control
Content Services Storage
App
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“Microso` was founded with a vision of a computer on every desk, and in every home. We've never wavered from that vision.”
-‐Bill Gates
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But how does this relate to how we think about security?
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Security is oSen about managing tradeoffs
Innova0on, Agility and Growth
Security and Co
ntrol Danger of Bypassing
Security
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If the original vision of the PC was to put a computer on every desk...
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Then Post-‐PC puts one in everyone’s hand.
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Dan Levin Chief Opera0ng Officer
The Next Billion
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User demand, new plalorms, and simple purchases are driving prolifera0on of new apps.
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Simple
Open
Mobile
Social
Secure
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How does Box enable this shi`?
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OUR VISION: Share, manage and access your
content securely from any device, anywhere
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15MM+ USERS
92% FORTUNE 500
150K+ BUSINESSES
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Not scalable for the enterprise
Lack security and management
Decoupled from business workflow
Painful and complicated for users
Hard to share outside of org
Slow and expensive to deploy
Current SoluYons Can’t Meet Requirements
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Users IT
Box: Loved by users and IT
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We’re focused on serving the needs of the most complex enterprises and their users
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Inves0ng in enterprise insight and control
* Upcoming
2007–2008 2009–2010 2011–2012 2013+
100 employees
1K+ employees
10K+ employees
100K+ employees
Admin Console
Iden0ty Integra0on
Full-‐text Search
Ac0vity Repor0ng
Admin Files
Trusted Access
Advanced Reports
Box Accelerator
Two-‐Factor Login
Device Pinning
Collabora0on Controls
Content Policies*
Metadata*
Content Workflow*
eDiscovery*
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Global compliance and controls
SSAE16 Type II, SOC1 and SOC2 Fully tested and verified by 3rd party
Safe Harbor, EU and Swiss Interna0onal data privacy controls and enforcement
HIPAA and HITECH Trusted plalorm for PHI, PHRs and medical research
ISO 27001 Global standard for informa0on security and systems control
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End-‐to-‐end security, with content at the center
• User and group controls • Repor0ng API • Advanced search • BI plalorm integra0ons
• Hardened datacenters • Ac0ve threat detec0on • 24x7x365 NOC monitoring • Most secure cloud plalorm
Security Admins Plalorm
• 256-‐bit AES encryp0on • SSAE16 Type II datacenters • SSO, AD, and authen0ca0on • Deep sharing permissions
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Redefining cloud content security
• Simplify: content at the center
• Usability is key
• Seek visibility for devices and apps
• Determine the right level of control
Intelligence
Iden0ty
Devices
Apps
Content
58 Source: Gartner “MarketScope, enterprise file synchroniza0on and sharing” (February 2013)
Strong PosiYve
Strong NegaYve
CauYon Promising PosiYve
Accellion
Acronis
Citrix
Egnyte
EMC
Good Technology
Nomadesk
Oxygen Cloud
WatchDox
YouSendIt
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“Dropbox’s product is aimed primarily at individuals and lacks mandatory security and management features for enterprises.”
Gartner Enterprise file sync and sharing
Highest ra0ng by Gartner
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Global enterprises trust Box
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Open Plalorm
Enterprise Mobility
File System Consolida0on
External Collabora0on
13k seats 1k seats 2k seats 50k seats
Diverse use cases
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