Let’s build a smarter planet Insurance

A large Chinese insurance company (CIC) provides individual and institutional clients a wide range of risk prevention solutions, financial advice and asset management. In 2009, CIC had a net profit of over 7 billion yuan ($1.08 billion) on revenue of over 104 billion yuan. The company is listed on the Shanghai Stock Exchange and the Hong Kong Exchange.

The OpportunityThis insurer needed a more agile Property and Casualty (P&C) business application system to support rapid development and launch of new products as well as effectively grow and manage business in an increasingly competitive marketplace. Its existing P&C standalone, siloed applications could not support some of its newer product offerings, impeding sales.

What Makes It SmarterCIC has deployed its new Core Insurance on Demand (CIOD) solution, which is based on IBM’s Insurance Application Architecture (IAA). The Integration Data Store contains, updates and analyzes all customer transaction and insurance policy data, enabling the company to quickly and efficiently manage customer claims, requests, policy renewals and even sales of new products.

Real Business Results • The system automatically recommends insurance products according

to customers’ last policy and past claim records• Accelerates product time to market: new product launch time is down

by approximately 75 percent• An automated “black-list” feature enables the company to lower its risk

and cost of insuring “problem” customers

Chinese Insurance Company (CIC)Integrated customer view improves sales, service

Shanghai, China

A holistic view into business operations empowers insurers to improve customer satisfaction, sales efficiency and cross sales.

For more informationPlease contact your IBM sales representative or IBM Business Partner. Visit us at: ibm.com/insurance

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Produced in the United States February 2011 All Rights Reserved

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Solution Components

• IBM® Cognos® 8 BI

• IBM Global Services - Application Services: GBS -AIS and AMS

• IBM System p®

• IBM WebSphere® ILOG® JRules

• IBM WebSphere ESB, WebSphere Process Server