Cfo services good accountants

  • Published on

  • View

  • Download

Embed Size (px)


CFO services, when is it necessary to hire CFO services? CFO's are great if you're growing fast, have a lot of employees, offer complex product lines and are growing quickly. For more information visit at


  • 4/24/2014 AppNexus Gets a New CFO, Using CFO Services to reach IPO Goals. 1/2

    AppNexus Gets a New CFO, Using CFO Services to reach IPOGoals.

    Leave a reply

    picture from

    Business Insider reports that AppNexus has made another step making it appear as if the company is

    getting ready for an IPO. They recently hired Jonathan Hsu as the new CFO/COO. Hsu has been an

    investment banker at JP Morgan, but more notably had been the CFO/COO and CEO of 24/7 Media while

    it was a public company and led it through its $649 million acquisition by WPP Group in 2007.

    As a CFO has the ability to make a significant difference in whether or not a business can be taken to the

    next level, utilizing CFO services can be essential for its financial health and overall success, no matter

    what size the company is.

    A smaller business typically has different needs than a large corporation, with the CFO often responsible

    for a wider range of tasks. Utilizing a professional firm like that is able to deliver

    CFO services for small and mid-size companies as well as oversee their financial situations which can

    become more complex as they grow, can be extremely beneficial. While a smaller company may not have

    enough room on the payroll to hire a fulltime CFO, CFO services can be utilized as an effective strategy for

    making both long-term and day-to-day decisions without having to go over budget.

    In the long run, taking advantage of these services can actually pay for itself by increasing the bottom line

    over time. The CFO can help devise revenue increasing strategies, enhance profitability and cash flow in

    addition to keeping track of day-to-day financial operations and working on a number of financial projects

  • 4/24/2014 AppNexus Gets a New CFO, Using CFO Services to reach IPO Goals. 2/2

    and tasks.

    Without appropriate financial control, a business is destined to fail. A professional, qualified CFO can take

    an in-depth, critical look at the business to identify where cash is coming in and going out. A strategy can

    then be designed to ensure that the company doesnt run out of cash by plugging leaks, and allow more

    cash flow to come in.

    Even by engaging a CFO just on a part time basis, the commitment reveals to others that you are serious

    about your business and its future. It shows vision, good judgment, and that you are confident in your

    organization. It helps to raise your credibility, and the impression of investors, suppliers and customers,

    giving stakeholders greater confidence in dealing with your company.


View more >