Capital It Paris

By Walter de Brouwer

Name of Presentation

LOST: a 21st-Century Story



The Existential Question

What Framework are we in?(-their imagination creates reality-)

Subtropical island? A continium in space-time? Dead Coma (Glasgow 15- E4 V5 M6) Are we just thoughts in the head of a

passenger



Decentralization of Work

Jobs Projects Microjobs

Service providers

monster.comstepstone.com

guru.comelance.com

PajamaNation

Type of contract Employment contract

Freelance contract Purchase order

Duration Indeterminate Determinate No duration

Regulation Very regulated Partially regulated Unregulated

Orientation Effort-oriented Effort + result-oriented

Result-oriented

Place of work Employer's location Company site At home

Contract value Large (typically >100k/yr)

Medium (typically 10k/ assignment)

Small (typically <3k)



Amazon’s Long Tail

MSM: blockbusters, hits, gold records, bestsellers (Nielsen 1.2m books, 1m<99c)

Pareto Principle reversed; Zipf’s Law The end of finite shelf space The biggest money is in the smallest sales



Crowdsourcing "Crowdsourcing" work being done outside the traditional

company walls; relies smaller jobs (microjobs) done by workers from home most of which have a portable job (not locked to location).

Examples of crowdsourcing are: Procter & Gamble InnoCentive Amazon Mechanical Turk iStockphone photographers Pajamanation.com Cambrian House



Glocality

Being Local and Global Increased attachment to places (and

languages) and an increased desire to be a global citizen

Glocal: thought of in one place in the form of patent, franchise or format (or any other packaged business knowledge), produced globally and distributed locally.



Supply Chain Democratization

Democratization of tools of production (PC) Democratization of copyright (Open

source) Democratization of distribution (networks) Democratizion of Supply chainsMashups: ISBN, credit cards, paypal,

relational databases, payment gateways, Western Union, Escrows, Filters



Virtualization

What we don’t have: No payroll No real estate No liabilities No hardwareWhat do we have?Ethical charter, articles of incorporation, financial statements,

shareholders agreements, trademarks, domain names, linkedin partner group, Skype professional sub, SLAs, business plan, management tools to measure and respond, alliances, forums, issue trackers, nuclear buttons, contracts on success fees, call option agreement

Future: gradually abandon atoms so that all transactions are bits



The Wellness Revolution Health Care : Sickness Industry versus Wellness Industry Entrepreneurial opportunity: convert households from employer-

based sickness-only insurance to sickness plus wellness insurance Creation of Wellness Discount Networks

Be fit (www.fitnessinstitute.com) Eat right (nutritionist): Medicine: naturopath, holistic doctor Think well (massage therapist, chiropractor, coach, psychologist) Get educated: Consumerlab.com, caredata.com, mercola.com



Planetary CivilizationGLOBAL GRID 20041. Power Grid 66.6% 2. Genetic Grid 90%3. Water Grid 62.5%4. Communication Grid 58.37%5. Transport Grid 42.8%6. Financial Grid 53,3%7. Political Grid 46,77%

GLOBAL GRID (THE GRID OF GRIDS) 60,05% Global Grid 2006 65,8%Global Grid 2030 98%



Menlo Park

It is no longer about the money VCs became binary Buyer’s or Seller’s Market ? Coaching Speedkickers Developed their own high-level network Are they a good investment? Particle-Wave duality E=mc2 (Karate = deliver maximum striking potential with minimal injury)



Synthetic NationsREPACKAGING GOVERNMENTS: Become a Ghost today! Which do you want to have as primary citizenship? Belgium Where do you want your secondary (economic) citizenship? Where do you want to do your asset management? Switzerland Where do you want to buy your tax regime? Monaco Where do you want your residence? (Domicile)? Monaco Which places are your playgrounds? Cap d’Antibes, Miami Where do you want your business base to be? San Francisco, New York, London Which country do you want to get umbrella insurance from? Germany (DKV) Which university do you want to reserve for your kids? Oxford Where do you want to buy shelve companies? Nevada, Delaware Which international law firm do you want to work with? DLA Piper Which international audit firm do you want to work with? Deloitte Which clubs do you want to be a member in ? Where do you want to do non residential banking? Seychelles, Mauritius Are you interested in a Diplomatic passport (Honorary Consul, Vice Consul,

Cultural Attaché, Counsellor)? Do you want a post-office box? Anonymous ATM? VOIP numbers? Safety box?



Chemical Evaluation of Companies

Elements Trace AVG 70kgs Euros

Oxygen 65.00000% 45.5 0.27987

Carbon 18.00000% 12.6 128.06262

Hydrogen 10.00000% 7 2.5041

Nitrogen 3.00000% 2.1 0.01473

Calcium 1.50000% 1.05 228.9042

Phosphorus 1.00000% 0.7 71.1459

Potassium 0.35000% 0.245 499.55322

Sulphur 0.25000% 0.175 1.69395

Sodium 0.15000% 0.105 26.83806

Chlorine 0.15000% 0.105 0.32406

Magnesium 0.05000% 0.0035 1.22259

Iron 0.00400% 0.0028 0.001917846

Iodine 0.00004% 0.000028 0.0025041

Total 99.45404% 69.586328 960.5477219

1284.636523



Body and Soul

Proof?

OFFICIAL COMSCORE STATISTICS



Company price/dollars visitors/month price/visitor/year

Youtube 1,650,000,000 16,000,000 925

Facebook 2,000,000,000 9,000,000 1,994

Intermix 580,000,000 27,000,000 193

Grouper 65,000,000 542,000 1,076

Skype 2,600,000,000 54,000,000 432

Paypal 1,500,000,000 20,000,000 673

total 8,395,000,000 126,542,000 595



Entrepreneur Renaissance1. A massive movement of entrepreneurs out of necessity:

people who have lost their “jobs”, decided to leave their jobs, are in between jobs, want to be self-employed.

2. They will set up virtual organizations and distribute their identities over several entities online so as to diversify their risk.

3. virtual multinationals compete with the corporate world (click-and-mortar against brick-and-

mortar)



Innovation

Innovation is only innovation when the public reach for their wallet to buy it Idea 10 Research 102

Prototype 103

Product 104

Consumer desire 105

Company 106

Profitable company 107

Public company 108



E-ligions

Entrepreneur religions: www.thesecret.tvUniversal Law Law of Attraction: good attracts good, bad attracts badHow to use the secret (3)? Things are not created by thinking about their opposites, than you are not a creator, but a destructor.

Make a list of strategies and work on it daily: your List Plan

Gratitude List. Thank you for (in the morning). Focus on what you already have.Visualize. When you visualize, you materialize. If you have been there in the mind, you will

be there in the bodySecret to you (9) Universe, galaxy, planet, individual, organs, cells, molecules, atoms, energy We are an energy field, our body distracts us (peccatoribus)Secret to Life (10) Your purpose is what you say it is Your mission is what you give yourself If it ain’t fun, don’t do it



Massive Parallel Society Broadband internet, firewall, copies software Cell phone, pictures, Skype phone Ipod, limewire; Portable CD player pirated movies Shops online on EBay; SMS all day, texting (out) Own Blog, writes lyrics, samples music Samples music (album, track, ringtones, 30sec free

sample, clips, remix of sb’ remix, YouTube, does not read books, no newspapers, no sports, reality TV sometimes, PSP, Playstation, loves school community but hates lessons, homework, summary of books, voice phone is a universal right, goes superniche, CTA syndrome (continual partial attention)

Other schisms: entrepreneurs/government; wet/dry



BABY BOOMERS

Sixties: question authority, end of spoon-fed orthodoxy and respect for infallible institutions

Empowerment, Maslov self-realization, Renaissance of entrepreneurship

BANG, Bits, Atoms, Neurons, Genes First we will heal, then we will enhance Longevity! Boomers created the youth market, state of mind rather than a

stage of life (against their parents)



The World from a restaurant Perspective

The 100 States (EU, USA, Japan, Australia, Israel..) RECEPIES

The Asian Block (Asia and Russia) KITCHEN The Indian Renaissance (South America

and India) COOKS The Muslim Block (Arabia and Africa)

INGREDIENTS NOTA Block (none of the above)Conclusion: Planetary Civilization

Economy & Finance

Capital It Paris