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A case study of my work at ANTaR
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Building an online community of supporters:the first nine months
Priscilla Brice-WellerMaking Links conference, October 2007
experiment:putting theory into practice
ANTaR’s online portfolio (so far):Website - http://www.antar.org.au
Campaign website - http://seaofhands.antar.org.au
MySpace friends - http://www.myspace.com/ant4r
Facebook friends - http://www.facebook.com “Sea of Hands” group
Technorati - http://www.technorati.com/people/technorati/ANT4R
30 Boxes calendar - http://30boxes.com “ANTaR”
Delicious bookmarks - http://del.icio.us/Australians_for_native_title_and_reconciliation
Flickr photos - http://www.flickr.com/photos/antar
ActNow - http://www.actnow.com.au/Groups/ANTaR.aspx
YouTube videos - http://www.youtube.com/seaofhands
American-based activists - http://www.change.org “ANTaR”
define our goalsANTaR’s 2007 goals:• Become a trustworthy voice on
Australian Indigenous issues• Extend the reach of
our electronic communications• Inspire people to take action
• Like most advocacy organisations, ANTaR is not elligible for tax-deductible status (DGR)
• 1-year grant for online campaigner’s wage
• Large donation for 1 piece of online campaign work
fill our piggy bank
flesh out our plan
5-star ratings:Time
MoneyGeek
http://lolnptech.blogspot.com/
Who are we engaging online?
sympathisers activists
Simple actions
Professional
activists
Activemembers
Easy actions
AdvocatesSpecific,tangible actions
Simple actions
• befriending
• subscribing
• forwarding
• learning
Easy actions
• blogging
• signing petitions
• protesting
• wearing badge/shirt/wristband
Specific actions
• donating
• volunteering
• finding events to attend
• downloading and using online materials offline
• creating and uploading video/images
bridging the gap between “easy” and “specific”
Simple actions:
•befriending
•subscribing
•forwarding
•learning
Easy actions:
•blogging
•signing petitions
•emailing pollies or companies
•wearing badge/shirt
•learning more
Specific actions:
•donating
•volunteering
•downloading and using online materials offline
•creating and uploading multimedia
•finding events
would you like to be more involved?
people are motivated to get involved for many reasons
including: guilt, anger, empathy & personal
experience
what would you like to do?
people have different skills, availability,
access to resources, & levels of motivation
Online advocacy is very time-consuming but personal relationships are very valuable
Success Stories in Indigenous health: hard-copy booklet & online map
Sea of Hands campaign: physical installations & online application
# unique monthly visitors up 300% in first 9 months of ‘07
• passionate about the issue/s• passionate about online technology
www.antar.org.auwww.solidariti.com