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BACKSTAGE PASS OVERVIEW

BROOKE HOFFPAUIR & NIKKI BRUYERE

What is cbanc Network?

Collaborative Banking Network Users contribute all content, trade

documents and discuss topics such as exam peer trends and industry vendors.

A point system (cbanc points) incents users to ask, answer, & share information.

An average of 30 members join per day. More than 4,400 CU’s & Banks have joined. More than 10,000 members to date.

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What is cbanc’s Backstage Pass?

A way for vendors to: ◦ See questions about their company◦ View trending topics◦ See reviews about their company◦ Answer questions◦ Provide thought leadership content◦ View what people say about competitors (Note: You

can not view other vendor reviews)◦ Q2ebanking has access to Backstage Pass and all

of the above. We are also a site sponsor.

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Connect & Analyze

Real Time Intelligence

What is Backstage Pass NOT?

A place to pitch sales. cbanc users will rate the company poorly if we come off too sales focused and we will lose credibility.

This is not Client Zone.A place to answer every question. We should

only answer or comment on relevant questions.

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How Backstage Pass Benefits You

See what people are talking about – can even be specific to region, asset size, bank/CU.

View banker/credit union exam pain points Gain competitive intelligenceSee what people do/don’t like about our

products Follow questions about Q2

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Weekly Reports

Marketing will provide a weekly report (starting Monday) that includes: ◦ Trending Topics ◦ Questions about Q2◦ Q2 Reviews ◦ Q2 provided content◦ Q2 clients added to cbanc

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How Can You Contribute?

Help to respond to negative reviews◦ Marketing is working to identify subject matter

experts (SME’s).◦ Marketing will need to review responses

Responding to relevant questions **When you are asked to respond, it’s

important that it is timely.

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How to Engage Clients

Encourage Clients to join cbancEncourage happy clients to write reviews!

◦ We can offer clients cbanc points to write reviews about Q2. Let marketing know if you are interested.

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Questions?

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