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Emi Gal | @emigal | www.brainient.com
MAKING VIDEO ADVERTISINGMORE EFFECTIVE
Emi Gal | @emigal | www.brainient.com
WHO ARE WE?Founded in Romania in 2009HQ in London, R&D in BucharestRaised $2.6M in fundingCustomers in 6 markets
Emi Gal | @emigal | www.brainient.com
WHAT WE’VE LEARNT
Emi Gal | @emigal | www.brainient.com
1. VIDEO ADS WILL BECOME MORE RELEVANT
Old world:
TV:
18 - 30 Males
New world:Online, Mobile, Tablets, IPTV
Uniquely identifyeach impression
One generic ad
Personalise ads
assumption-basedbuying, every quarter
data-based buying,in real-time
Emi Gal | @emigal | www.brainient.com
2. VIDEO ADS WILL BECOME MORE INTERACTIVE.BRAINROLLS.
Emi Gal | @emigal | www.brainient.com
INTERACTIVE PRE-ROLLS GENERATE300% HIGHER CTRS THAN STANDARD PRE-ROLLS.
Emi Gal | @emigal | www.brainient.com
INTERACTIVITY IS EXPANDING TO SECOND SCREENS
Connected TV iPad
Emi Gal | @emigal | www.brainient.com
3. VIDEO WILL BE USED TO GENERATE SALES
Old world:
TV
Lean-back
New world:Online, Mobile, Tablets, IPTV
Lean-forward, engaged
Eye-balls & reach
Sales & Performance
Emi Gal | @emigal | www.brainient.com
ZAPPOS INCREASED SALES BY 30% JUST BYPUTTING VIDEOS ON THEIR PRODUCT PAGES.
Emi Gal | @emigal | www.brainient.com
PERSONALISED VIDEO RETARGETING GENERATES SALES.BRAINADS.
User
Emi Gal | @emigal | www.brainient.com
PERSONALISED VIDEO ADS IN REAL-TIME BASED ON DATA
Emi Gal | @emigal | www.brainient.com
BRAINADS GENERATES, ON AVERAGE, 3% CTRSAND 8% CLICK-TO-SALE CONVERSION RATES.
Emi Gal | @emigal | www.brainient.com
WRAPPING UP - WHAT WE SHOULD EXPECTFROM VIDEO ADVERTISING IN 2012
RELEVANCYtargeting and creative
INTERACTIVITYsecond screen
SALESpersonalised videoretargeting
Emi Gal | @emigal | www.brainient.com
ONE MORE THING.
WE’D LOVE TO HEAR ABOUT YOUR THOUGHTS ON VIDEO ADVERTISING.
Emi Gal | @emigal | www.brainient.com
THANKS!Have a brainy day.