Behavorial Economics

Behavioral EconomicsMay 25, 2016

SUZANNE SMITH, [email protected]

@socialtrendspotwww.socialimpactarchitects.com 2

What is

BEHAV ORAL ECONOMICS?


• Actual Humans• Flawed• Biased• Emotional• Lack self-

control• Social

animals

• Economists• Smart• Rational• Self-

interested• Utility

maximizers



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HR Manager,Fortune 500 Company

City ManagerMedium-Sized City

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Photo: Shared Justice





Measureable Goals

Clear Target Audience

Unforgettable Message

Right Channels


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Suzanne Smith, MBAFounder & Managing Director, Social Impact Architects

National Member• Senior Policy Advisor, Social Enterprise Alliance• Consultant Member, Society for Organizational Learning• Research Fellow, Center for the Advancement of Social

Entrepreneurship at Duke University (CASE)• Alumni Council, Fuqua School of Business at Duke University

Local Leader• Adjunct Professor – University of North Texas• Dallas, Texas – South Dallas/Fair Park Trust, Mayor’s Task Force

on Poverty, Dallas Business Club, Entrepreneurs for North Texas, Leadership Dallas, Leadership North Texas & Junior League

• Cincinnati, Ohio – Flywheel: Social Enterprise Hub

Awards & Honors• Dallas Regional Chamber, Young ATHENA Award, 2014• Huffington Post’s Top 10 Social Sector Blog, 2014• Dallas Business Journal’s 40 Under 40 Award, 2012• Next Generation Social Entrepreneurs Award, 2010

SocialImpactArchitects

@snstexas @socialtrendspot

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[email protected]

Economy & Finance

Behavorial Economics