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Richer Giving Experiences
Harnessing the Power of Online Fundraising
Seminar notes Richer Giving Programme.
Richer Giving Experiences
1. Everyday Hero Support tools.
Richer Giving Experiences
Help Line
Charity Login
http://charity.everydayhero.com.au/
Richer Giving Experiences
Richer Giving Experiences
Richer Giving Experiences
2. Richer Giving Programme
Richer Giving Experiences
3 simple coordinated steps
Richer Giving Experiences
Richer Giving Programme Objectives
1. Grow the number of fundraisers in an event.
2. Enrich your fundraisers experience.
3. Encourage fundraisers to reach their fundraising potential.
4. Acknowledge and thank your fundraiser’s sponsors.
5. Grow your donor base.
Richer Giving Experiences
Step 1. Acquisition. More Fundraisers
• E-comms to help you to recruit online fundraisers from your existingsupporter base, past online fundraisers (event participants) and newpeer-donors;
Richer Giving Experiences
Step 2. Activation. More engaged supporters.More funds raised.
• Saying thank you and providing a little advice goes a long way.
• Increase your fundraising revenue by motivating your fundraisers andconverting your inactive fundraisers.
• This is achieved through a mix of telephone and e-mail communications.
Richer Giving Experiences
Dear %%name%%
On behalf of the team at XYZ Charity we would like to thank you for entering the 2010 Sunday Mail SuncorpBridge to Brisbane and creating a fundraising page. We are grateful for your efforts and wanted you to know thatthe money you raise will help us <charity to insert copy about cause and where money will go>
SOME FUNDRAISING TIPSTo help you reach your fundraising target we thought we would share with you a few tips.
キ Share your fundraising page through facebook or twitter. (You can do this using the icons onyour page).
キ E-mail and remind anyone who has not sponsored you yet to donate.キ Refresh your fundraising page with new photos or a video. Update your blog and explain why
you are passionate about raising funds for your charity.キ Change your work or home e-mail signature to include your Hero Page URL.
If you have forgotten the URL of your fundraising page click here, or if you want to update your page click here.
Once again thank you so much for your efforts. Good luck.
XYZ Charity
From: XYZ CharitySubject Thank you for supporting XYZ Charity in this year’s Rebel Sport Perth City to Surf
Richer Giving Experiences
The power of your supporters social networks
• In the 2010 London Marathon 91% of all visitors to a fundraising pagefrom Facebook made a donation.
• Encouraging this use of these networks is really critical
Richer Giving Experiences
Dear %%name%%
On behalf of the team at XYZ Charity we would like to thank you for your wonderful efforts in this year’s SundayMail Suncorp Bridge to Brisbane. We are very grateful that you chose to fundraise for XYZ Charity and wantedyou to know that money you have raised will help us continue our <insert copy about cause and where moneywill go>
Your fundraising page will remain live for 30 days.Experience has shown us that many people will donate to you even after the event has finished. For that reasonyour page will remain live for another 30 days. It is also a good opportunity to update your page one last timeand thank your supporters. To update your page click here. If you have forgotten the URL of your page click here.
Once again thank you so much for your efforts, we hope to see you again next year!!!!
XYZ Charity
From: XYZ CharitySubject Thank you for your fantastic efforts in this year’s Rebel Sport Perth City to Surf
Richer Giving Experiences
Step 3. Conversion. Thank peer donors
• Thank your peer-donors (sponsors of fundraisers) and createcommunications to help migrate them to your cause as dedicatedsupporters.
Richer Giving Experiences
Use Donor Conversion to help you with this
Richer Giving Experiences
E-mail to opt-in peer donor database
Dear %%name%%
Thank you so much for supporting the fundraising efforts of <insert fundraiser name> in this year’s Sunday Mail Suncorp Bridge to Brisbane with a donation of <insertdonation amount> to XYZ Charity.
We just wanted to take this opportunity to let you know that your donation is greatly appreciated and will help us continue <insert text above programme>.
At the time of making a donation you were also issued with a tax deductible receipt by e-mail, which we know is easy to misplace. At the bottom of this e-mail is alink that will take you through to a secure landing page where you can print out another copy of your tax deductible receipt. We have also included a small video thatexplains a little more about the work we do and the people we help. We would be grateful if you took the time view it.
Once again thank you for your support, our work relies on the kindness and generosity of people like you
View Receipt
Richer Giving Experiences
Thank you for your supportSimon Lockyer about a month ago you made a donation toMichael Kearney’s Fundraising page for XYZ Charity.
Below is a copy of your receipt but first we’d like to thank you
Richer Giving Experiences
For more information or help please callEveryday Hero on 1300 798 768