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Mike Nall, CPA, CM&AA, CGMAFounderAlliance of Merger & Acquisition Advisors

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Executive Summary

MidMarket Alliance (MMA) is an interactive alliance of

independent professionals offering related business

performance improvement and value enhancement

advisory services to help companies maximize market

value prior to or after a transfer of assets.

Only one of every ten lower midmarket companies is

“market ready” to be acquired for the best price and

terms, MMA’s goal is to support the remaining 9 out of

10.

Sponsored by and in partnership with many other

industry leading professional associations and

educational institutions, membership is limited to the

most accomplished and dedicated professionals

credentialed with core disciplines including CPAs,

attorneys, wealth managers, growth consultants, exit

planners, and M&A advisors.

Formed in 1998, the Alliance of Merger &

Acquisition Advisors® (AM&AA) is an international

association of independent investors and advisors

who serve the educational

support needs of midmarket

These corporate financial

valuations, coordinating financing and providing a

range of other investment banking services

essential to successful M&A transactions.

The organization has a membership of over 1,000

professionals who represent corporate and

institutional sellers and buyers of businesses

ranging broadly from $5 million to $500 million in

transaction value and are among the most highly

recognized leaders in the industry.

and transactional

M&A professionals.

services include

MidMarketAlliance

Value Growth Community

Alliance of M&A Advisors

Transactional Community

Surprisingly these Professional Communities Rarely Interact

Marketplace Reality

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Executive Summary

THE ALLIANCEThe Alliance, the independent business investors and advisory experts of the AM&AA

provide capital and corporate financial transactional solutions. MMA members provide a

wide variety of other closely related business and personal advisory solutions. These

professional communities of collaborative professionals share knowledge, best practices,

and unprecedented access to large amounts of capital to maximize business value in the

global private company marketplace. This premier group of creative, client-centered

investors and advisors include a wide variety of interrelated professions including

accounting, law, and finance.

The Alliance’s website, MidMarketPlace.com, is a first of its kind center of excellence. This

‘ecosystem’ hub for the midmarket serves as the organization’s information resource,

community building and ecommerce platform; connecting clients and practitioners to

capital, specially curated information and the best learning and performance solutions to

maximize business value and facilitate advanced business planning and professional

collaboration. The Alliance acknowledges middle market thought leadership through

research, award recognition, conferences, regulatory advocacy, and internationally

recognized professional credentialing.

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Established 1998

Background InformationThe Alliance Milestones

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Background InformationThe Alliance Timeline

1998

AM&AA

established

1999 2004 2006 2007 2009 2010 2012 2014 2015

AM&AA acquired Middle

Market Investment Banking

Association (MMIBA), its

closest competitor

First regional

AM&AA chapter

established in

New York City

First AM&AA

chapter established

in Chicago

CM&AA

certification

launched

AM&AA inaugural

Winter & Summer

conferences

MidMarket

Alliance, PBC

Launched

Middle Market M&A:

Handbook for

Investment Banking

and Business

Consulting published

by Wiley

Middle Market

Thought Leader of

the Year program

launched

MMA

established

AM&AA advocacy helped

lead SEC to issue No-Action

Letter for M&A brokerage

activities

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Vision

Build the world’s 1st research,

development, and exchange center

of excellence for the private

company marketplace.

Mission

We connect companies and capital

with best solutions to maximize

business value.

Objective

We connect experts, knowledge, and

capital with the best learning and

performance solutions to maximize

private business value for public

good.

Executive Summary

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• Enables collaborationacross business units toensure consistency andintegration of strategy toactivities

• Provides for a “right-sized”

governance framework

• Establishes a clearinghousefor process, methodology,models, tools and technology

• Provides a clear mappingbetween business strategyand project-based initiatives

• Serves as an organizationalfocal point and singular voicefor a specific business strategyor function

• Provides training and

consultation functions for the

subject matter

• Development and monitoring

of success criteria for metrics

and systems of measurements

• Central repository for research

and study materials

What Is A “Center of Excellence”?

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Building the Right Team to Manage OperationsTeam Collaboration Is Fundamental To Success

@Britopian

CENTER OF

EXCELLENCE

INFORMATION

TECHNOLOGY

DIGITAL

MARKETING

CUSTOMER

SUPPORT

ANALYTICS

SOCIAL

MEDIA

INFORMATION TECHNOLOGYTechnology deployment and

integration

DIGITAL MARKETINGCampaign reporting & measurement

CUSTOMER SUPPORTSolving real-time customer service

issues

ANALYTICSCommand Center set up, operations

SOCIAL MEDIACommunity management and advocate

identification

#SocialCC

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The PlanA Virtual Private Company Marketplace

With the launch of The Alliance, we will establish a first of its kind ‘one stop advisory’ solution

through our Know Grow Go approach to maximizing business value, facilitating advanced business

planning and transferring assets.

The Alliance’s online marketplace, MidMarketPlace.com, will be established as a public-facing

website that will provide access to resources, software and tools while connecting buyers and sellers

to the large and highly fragmented group of qualified advisors in the private capital marketplace.

In addition, the website will feature a private transaction portal with back office support for

independent industry professionals, providing access to resources, know-how and relationships with

other qualified experts essential for complex client solutions.

This will become the information and transaction “highway” necessary to make the private capital

marketplace as efficient, liquid and trustworthy as its larger-scale global public counterparts

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Curated Industry Information

Education & Certification

Thought Leadership

Capital Growth Advisory

Community

Professional Collaboration

Transaction & Transfer Expertise

Capital Connections

Advocacy

Our Plan:

“Know….Grow…..Go! Global Private Company Marketplace

Now is the ideal time for The Alliance to establish this new center of excellence

featuring capital access and professional service for the private company marketplace

through its basic process: Know.Grow.Go!

KNOW GROW GO

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The Offer

We are adding equity partners providing up to $5.0 million in capital needed to further

develop significantly expand The Alliance.

This growth capital enables us to acquire additional executive talent and build the

new marketing, operational infrastructure, and technological framework needed

dramatically to expand the organization’s share of the very large global marketplace

for private companies.

Jeremiah Owyang

Imagine if collaboration was extended to:

•Co Funding

•Co Ideation

•Co Creation

•Co Distribution

•Co Marketing

•Co Selling

•Co Revenue

Web-based Systems for Collaboration

Capital, Resources, and Tools

Expert Advisors

Education

Information

OwnersAwareness

MidMarketplace.com

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Mike Nall, CPA, CM&AA, CGMAFounderAlliance of Merger & Acquisition Advisors