A Tale of Two Businesses

1 PRINCIPLE OF ECONOMICS

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SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN

A Tale of Two Businesses

A Comparative Analysis of 2 Businesses of

Similar Industry in Different Geographical Locations

NAME : LEE PEI GIE ( 0315653 )

THAN LEK MEI ( 0315538 )

KHOO XIN YEE ( 0316180 )

COURSE : FNBE

MODULE : PRINCIPLE OF ECONOMICS [FNBE0135]

SESSION : FEBRUARY, 2014

LECTURER : MR. CHANG JAU HO

SUBMISSION DATE : 13TH JUNE 2014


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Table of Content

No. Content Page number

1. Introduction

3

2.

The Legacy

- Chong Kok Kopitiam

- Jonker 88

4 - 7

3. Brief Bio of the Businesses

- Chong Kok Kopitiam

- Jonker 88

8 - 14

4. Comparative Analysis of the Businesses’ Competitive Traits

15 - 19

5. Recommendation

20 - 21

6. Appendix

22 - 34

7. References

35


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Introduction There is a variation of market systems that exist in the real world. It is crucial for business

owners to understand what type of market systems they are operating in when making pricing

and production decisions, or when determining whether to enter or leave a particular industry. The aim of this assignment is to evaluate market forces and consumer behavior in similar

industry. Besides, it is also important to analyze and compare the different types of firm

competition in a market.

This report presents the economic behavior of two different businesses in food industry, which

are Jonker 88 ( Melacca ) and Chong Kok Kopitiam ( Klang Valley ). In regard with this, we also

compare the characteristics of different types of market competition between the said businesses.

The clearer information about the background of both coffee shops is followed by the analysis

regarding their competitive behaviors of the businesses and their respective markets. Finally,

ways to improve the competitiveness for each business are recommended.


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THE LEGACY


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HISTORY

Chong Kok Kopitiam, located in front of Klang KTM Trains Station has been running

since 1940 and it has been recognized for 70 years. Chong Kok Kopitiam is originated from 5 of

Hainan people. They were crewman coming from Hainan at that time. After that, they arrived at

Klang and worked together to open Chong Kok Kopitiam.

At 1970's, the first floor is utilized by a western restaurant, and the second floor used to

be a motel. But now both of them have run out of business. Only the ground floor is still running

on business, which is the kopitiam. They still keep the original building and environment to

ensure the experience of what it was like 70 years back then.

Chong Kok Kopitiam never changes over 70 years, customers still keep supporting them.

Customers can enjoy their charcoal baked toast with kaya, and original Hainan coffee, they are

popular in Chong Kok Kopitiam.


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HISTORY

JONKER88 PROFILE

Jonker Dessert 88, most popularly known as, Jonker88.com, is a cultural entity in form of museum café,

legally formed on 1997 in Malaysia. Jonker88.com is the subsidiary of Jia Seng Art Gallery which was

incorporated in year of 1986 in Melaka, Jonker Street, now known as Jalan Hang Jebat, headed by Jason

& Johnson Yoong, family team are Jenny and CS Yoong, all born in Melaka.

HISTORY OF JONKER88

This is the background and history of Jonker88, as museum café, first of its kind in this region, served

with cultural uniqueness of Melaka folk foods & beverages, popularly known in as inherited home-made

recipe , among those are the Menu of Jonker88: “Baba Chendol” which includes eight types of

ingredients. There is also the “Baba Durian Chendol”, which makes use of the King of Fruits. They also

have the “Baba Ice Kacang”, “Nyonya Asam Laksa”, “Baba Laksa”, “Baba Sea Food Laksa”, “Baba

Chicken Laksa”, “Baba Goreng-Goreng” and many more. This is a typical traditional living of Baba-

Nyonya. This is their fundamental mission to facilitate their world citizens who visited Melaka, can be

better served and memorized with local folk foods and cultural living style. This is what Jonker88 stands

for!


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JONKER88 - THE LIVING TREASURE OF MELACCA.

Jonker88 is culturally placed at the cultural corridor of the Stadyhuts, Clock Tower, St. Paul Hill, Heren

Street (Jalan Yun Cheng Lock) & Jalan Tokong (Cheng Hong Teng Temple), along the Melaka Riverside,

Sungei Melaka, where 15th century of Melaka Sultanate Era was established in 1400-1500, where Ming

Dynasty’s Admiral Cheng He’s treasure fleet landed at, also found the sites of Portuguese Occupation in

1511-1641 and Dutch Occupation in 1641-1796. This is the cultural corridor of the world’s civilizations

and great powers found, not less the British administration and neighbouring countries of Nusantara,

India, Middle East, China.

PARTNERS

Jonker88 is the smart partners of Nusantara Museum

and Maritime Archaeology Museum, institutional

member of United Nations Educational, Scientific and

Cultural Organization( UNESCO) -ICOM (International

Council of Museums, 29766). Their stakeholders of

world shared cultural heritage in Melaka, is

International Cultural Exchange Foundation, all are non

profit cultural organizations. Jonker 88, Jalan Jalan

Hang Jebat, in fact, is the legally registered office of

Maritime Archaeology Museum where MAM museum

was formed in 1998.


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Brief Bio of the

Businesses


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Chong Kok Kopitiam

Chong Kok Kopitiam, located in front of Klang KTM Trains Station has been running

since 1940 and it has been recognized for 70 years. Chong Kok Kopitiam is originated from 5 of

Hainan people. They were crewman coming from Hainan at that time. After that, they arrived at

Klang and worked together to open Chong Kok Kopitiam.

At 1970's, the first floor is utilized by a western restaurant, and the second floor used to

be a motel. But now both of them have run out of business. Only the ground floor is still running

on business, which is the kopitiam. They still keep the original building and environment to

ensure the experience of what it was like 70 years back then.

“My grandfather is the key founder of the business, we are the third generation that carry

on the business,” said the owner of the kopitiam, we called her ‘aunty’. According to her, hotel

service was provided in those early years, but the business was changed to coffee shop since it is

taken over by the third generation. Currently the business is managed by her and her sister,

where her sister works in morning shift, whilst she continues in afternoon shift.

The founder of the business was a member of Malayan Tobacco Company.


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Chong Kok Kopitiam never changes over 70 years. They are very popular with their

charcoal baked toast with kaya, and the original Hainan coffee. “Most of them will also come to

for our kampong style nasi lemak, which often finish selling in noon,” she continued. Other than

that they also sell a variety of snacks such as prawn fritters, fried bananas, cheese cake and half-

boiled egg. For her, mamak stalls nearby are not her big competitors because they have their own

way of style and food. While they are famous with their very own hainanese coffee, Indian shop

serves normal coffees. She said proudly, “Our coffee is definitely more quality because we have

our own recipe for the coffee powder. Compared with the other shops here, our coffee powder is

not ready made. We have some foreign customers who came back from Australia, England or the

United States of America. Sometimes they will bring their relatives or friends along back to our

shop to taste our coffee.” Besides, they make their own kaya as well, so that the breads taste

different from others. All those food are prepared by Muslims, so that everything is halal and can

be tried by everyone.

Every day, Chong Kok Kopitiam starts

operating at 6 a.m. in the morning. She claimed

that her kopitiam makes good income because it

is easily accessible, that is, a stone’s away from

the town’s train station and conveniently located

facing the main road, which makes it easy to find.

“Most of my customers are office people working

around and people who goes to work by KTM

Commuter train service. Therefore many people will stop by at our kopitiam since early in the

morning.” There are approximately 700-800 customers that visit Chong Kok Kopitiam per day

during weekdays and even weekends. “Some of the locals or foreigners will bring along their

family and relatives to have breakfast here, so the business will still operate well during

weekends or holidays,” she added.

KTM Commuter train station is just a walking

distance from Chong Kok Kopitiam.


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When asked what the motives for starting the business were, the owner explained, “As I

just told you, this business was not started by us but my grandfather, we are just carrying on the

business. Those days, this was a hotel business, so you can see that the name of the kopitiam is

still using the hotel’s name ’Zhong Guo Jiu Dian’ which literally means China Hotel in English.

We just maintain what my grandfather had done and never thought of changing the business. He

and his friends came from China and open a coffee shop business because it was the easiest

business that time.”

Having 11 Muslim employees in the shop, the owner told us that she never thought of

expansion as they just want to maintain the old-school kopitiam as a treasure trove of history and

allow customers to enjoy the good food from the golden old days. To step into Chong Kok

Kopitiam is definitely to take a trip back to 1940s Chinese community life.

While we were enjoying the authentic

marvelous kopitiam coffee, we can also feel the

truly multi racial harmony ambience in this

interesting nostalgic eatery in Malaysia. The shop

house was full of patrons but there was a small

town neighbourhood atmosphere that was

pleasant for city folks. Although the crowd was

mainly Chinese, there were enough Malays and

Indians to make it a truly Malaysian gathering place.

In the meantime, we can see the owner greeted her customers enthusiastically. She told

us, “Most of my customers are regular customers. I always welcome them cheerfully so that they

feel like they are at home here. Some of them can spend whole day here because they feel

comfortable with the people here, some oldies make friends here and chit-chatting like old

friends though they are from different races. This is what actually making us proud.”


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Jonker 88 ( Melacca )

Jonker Dessert 88, most popularly known as, Jonker88.com, is a cultural entity in form of

museum café, legally formed on 1997 in Malaysia. Jonker88.com is the subsidiary of Jia Seng

Art Gallery which was incorporated in the year of 1986 in Melaka, Jonker Street, now known as

Jalan Hang Jebat.

Jonker 88 has slowly been gaining a reputation as a museum café, first of its kind in

Melacca, served with cultural uniqueness of Melacca folk foods & beverages, popularly known

in their inherited home-made recipe. We do not doubt that for a bit. After dining in Jonker 88

café twice, we must say it is quite an experience. And for those who are searching for a culinary

experience like no other, look no further than Jonker 88 in Melacca.

“I started the museum business in 1986. Our shop provided only souvenir services for

tourists. I had renovated my shop with a lot of museum pieces displayed throughout the cafe.

Besides that, aged wooden display cabinets hold priceless antiques and memorabilia which are in

the front portion of the cafe. In 1997, my shop has started to provide food services which is two

in one museum café,” said Mr. Justin, the current owner of Jonker 88.” We then peered at the

memorabilia from decades ago that are tastefully laid throughout the place, and suddenly stunned

looking at the whole stack of money from different countries displayed. Justin then told us the

stamps, money and antiques displayed are intended to educate their visitors about the world

shared heritage of Melacca. He pointed at those displays and explained briefly about the history

of each of them.

Bank notes from all over the countries were displayed on the cabinet.


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When we asked further about the core idea of starting the café business, Mr. Justin

revealed that the museum business ( 1986 ) is founded by his father who is a native of Melacca

and indulged in collecting antiques. Nonetheless, Mr. Justin and his brother are the key founder

of food business ( 1997 ). In other words, they are the first generation of Yoong’s Family that

started this business. “All the secret recipes of these dishes are originated by us,” added Mr.

Justin.

What actually motivated Mr. Justin and his brother to come out with the idea of

transforming the museum business into two in one museum café?

“I reckoned that food is the main supplement for us, food is a necessity for all. Food

should not be a merchandise, to be bought and sold as jewels are bought and sold by

those who have the financial ability to buy. Food is a human necessity, just like water and

air, it should be available for anyone. I always think : the right to an adequate standard of

living should include adequate food. Food can be changed in various form, we can

change the original food into different flavor, style and so on. To me, food is unlimited

money! And this is how I start the café.”

Mr. Justin continued to recount the ‘story’ about his shop patiently, “Our customers came

from various countries such as Japan, Europe, Indonesia and Singapore other than local people.

Majority of my customers are foreigners. I can’t tell the exact number of customers that visit my

shop daily because it is unlimited and the customer flow is continuous from morning until the

shop is closed. What I can tell is that the business is significantly boosted during holiday seasons

of those countries respectively.”

It was very easy to spot this cafe because of the crowd in front of the restaurant.


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It did not surprise us, for in our head we have visualized the food served by Jonker 88 is

certainly extraordinary. This is probably due to the reviews we have seen on internet before we

stepped into the café acclaim that it is a must to try their desserts and laksa. This quaint café’s

main products are their Nyonya Laksa & Baba Laksa, and the mix of the two which is known as

Laksa Kahwin. Besides, they are well-known with their cendols, especially Durian Cendol. Mr.

Justin served us generously with several popular foods in his café. We started with Baba Laksa,

it is basically a noodle in sweet coconut milk soup, served with some cucumber and onion slices,

tofu pok and a spoonful of tuna. With the addition of tuna, Baba Laksa tasted like both curry mee

and laksa combined in a good way. Next, we tried its E.P.C ( Eight Precious Cendol ). We also

ordered Durian Cendol ourselves as acclaimed on internet. Both desserts consisted of Gula

Melaka (palm sugar) and Santan goodness which made the desserts truly remarkable! “Is it tasty?”

Mr. Justin asked us as merrily handed us another plate of rojak. “ That’s why I supposed that I do

not have any competitor in this area and I do not have to worry even there is another cendol shop

opened in front of my shop as their food are not original. In Jonker Street, if your business

imitates another shop’s products, your business usually wouldn’t last long.” He also told us that

the foods he sells are all halal and therefore they are all prepared by his Muslim employees.

We found that Mr. Justin is a friendly person. As we were enjoying the food served by

him, he greeted his customers and chit-chat with them. It undoubtedly causes the business

remains good as his old customers will always back to him.

When discussing about their recent developments

and accomplishments in these few years, Mr. Justin said

proudly that Jonker 88 has greatly promoted in Taiwan

recently, where every tour and travel agent from Taiwan

is compulsory to visit their shop when there are tours

arranged in Melacca. This is one of the reasons they have

more foreign customers than local customers. Jonker 88

has total of 12 employees now. Mr. Justin emphasized

that they do not have any plan for developments and

expansions. Their main focus is just to preserve the food

quality alone.

Certificate of Excellence certified by

Tripadvisor for Business.


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Comparative Analysis of the

Businesses’ Competitive Traits

Brief bios of each business’ top 3 competitors.

Jonker

88

-

Chong Kok Kopitiam

2) Restoran De Salma and 3) Restoran Bismillah are just normal mamak stalls.

Conclusion : Jonker 88 has no competitor. On the other hand, Chong Kok Kopitiam’s main

competitors are Seng Huat Restaurant and other mamak stalls.

Number of competitors.

Jonker 88

They suggest that they do not have competitors

because their foods are all original and no any

other can imitate and copy their food style.

Chong Kok Kopitiam

Even though selling different kind of foods, the

owner of Chong Kok Kopitiam still assumes

that mamak stalls and a Bak Kut Teh restaurant

around her shop are her business’s competitors.

So there are total of 3 main competitors for her

business.

Conclusion : Jonker 88 has less or no competitor. On the other hand, Chong Kok Kopitiam has

total of 3 main competitors, however there are still competitors around which are mostly mamak

stalls because it locates a stone’s throw away from Klang Indian Street.

1) Seng Huat Restaurant

Seng Huat Restaurant is well known as one of the

restaurant which offers the best among the best

Bak Kut Teh in Klang. It is located quite near to

the Klang KTM. So if you can find Klang’s KTM

station, it is located around the shop lots there. The

restaurant is also said to have 31 years of history

in Bak Kut Teh business and it is real long.


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Obstacles faced by new businesses who wish to enter the respective markets today.

Jonker 88

Creativity. Imitating other business’s

product is not going to help the new

businesses gain customers. They have

to think of new menu based on current

fads. Creativity can come in the form of

restaurant design, new dishes and

drinks, presentation, and variations on

service.

Chong Kok Kopitiam

Food Quality. New businesses that

deliver normal services or food quality

will not improve their popularity and

network effects. They are encouraged

to serve magnificent food with

‘signature’ flavours.

Accessibility. Choose a highly visible

location that has a suitable consumer

base nearby. For example, do not open

Strategies which are/were employed by the businesses to compete with their competitors.

Jonker 88

Good Food Quality. Jonker 88 focuses

on food quality preservation and

upgrading.

Menu Variation. Jonker 88 will

change their menu every year where

they will add more food variation year

by year.

Friendly Service. The owner of Joker

88 serves his customers enthusiastically

and even chit-chatting with them.

Chong Kok Kopitiam

Food Variation. When some other

restaurants sells only limited type of

foods, Chong Kok Kopitiam sells a

variety of food, most importantly, the

food are all halal which can be eaten by

all race of people.

Affordable Price. All prices for the

food at Chong Kok Kopitiam are

considered cheap and affordable. For

example, a set of baked toast or a cup

of hainanese coffee cost approximately

RM1.50 to RM2.00.

Prompt and Friendly Service. Chong

Kok Kopitiam offers quick service so

that the customers do not have to wait

too long, especially when they are in

rush.

Good ethical and friendly attitude can

be seen also from all the employees and

the owner as well.

Conclusion : As Jonker 88 has great network effects, it only apply few strategies to compete

with its rivals, which are good food quality and friendly service. On the other hand, Chong Kok

Kopitiam works more on strategies to compete with its competitors, such as food variation,

affordable price without compromise the food quality, prompt and friendly service. Both of the

café’s owners suggested that these strategies are effective.


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Preservation of Local Food.

Businesses that sell franchise or

western food in Jonker Street will end

up ceasing their businesses because the

tourists intend to try the local food that

they cannot have them in other places.

a family restaurant in an area full of

office complexes.

Conclusion : Obstacles faced by new businesses who wish to enter market like Jonker 88 are

creativity on food variation as well as preservation of local food. On the other hand, food quality

and accessibility are important aspects for new businesses who wish to enter market like Chong

Kok Kopitiam. Creativity and food quality are the main criteria that are more difficult to

overcome if the new businesses wish to make more profits.


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Comparative Analysis Summary Table

Competitive Traits Jonker 88

(Melaka-Based)

Chong Kok Kopitiam

(Klang Valley-Based)

1. Number of

Competitors

0 1-3

2. Barrier to Entry Very strong.

Jonker 88 has very strong

network effects. Its popularity

greatly increases through

television, newspapers,

magazines and social network.

Jonker 88’s also has a strong

brand identity which creates

loyalty, ‘locks in’ its existing

customers and deters entry.

Strong.

Chong Kok Kopitiam has

strong network effects. It

maintains its popularity

through newspapers,

magazines and social

network.

3. Differentiated or

Standardized Products

(if differentiated

provide 2 to 3

examples)

Differentiated products.

Laksa ( Baba Laksa, Nonya

Laksa, Laksa Kahwin, Baba

Sea-food Laksa and etc. )

Cendol ( Durian Cendol, Eight

Precious Cendol, Baba Cendol,

Mango Cendol and etc. )

Differentiated products.

Bun ( plain, wholemale or

wheat)

Bread ( with kaya or butter )

Standardized product

Hainanese coffee

4. Pricing Power (Price

Maker or Taker?

Why?)

Strong pricing power and power

maker.

Jonker 88 has very few or zero

competitor in its area because

it has strong barrier to entry.

Thus even Jonker 88 increases

Strong, but weaker pricing power

compared to Jonker 88. Price taker.

Chong Kok Kopitiam has

weaker barrier to entry. If it

increases its price, some of

the customers might still


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its food price, customers will

still back to it because they

already stick to its product

where there is no other cafe

that sell the same product as

theirs.

stick to it, but a few of them

might go for cheaper food in

Mamak stall.

5. Other

Characteristics

No close substitute product.

( There is no alternative

products offered by other cafes

or restaurants nearby. )

Jonker 88 does not need to do

advertising constantly because

it has strong network effects.

Has close substitute

product. ( Mamak stall

nearby sell nasi lemak or

coffee like Chong Kok

Kopitiam does. However

Chong Kok Kopitiam still

has its exclusive product

like Hainanese coffee and

self-made kaya, which

makes other restaurants

nearby incomparable. )

There is mutual dependence

between Chong Kok

Kopitiam and restaurants

nearby. By increasing its

products’ prices, they can be

overpricing themselves out

of the market in that area.

Thus it maintained its

products’ prices for the past

10 years.

Chong Kok kopitiam does

not need to do advertising

because it has rather strong

network effects.

6. Verdict Monopoly Oligopoly


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Recommendation

After visiting these restaurants, we suppose that both Jonker 88 and Chong Kok

Kopitiam’s businesses are doing well. However, indeed, nothing is prefect, and these two

businesses have their flaws too. Here are some recommendations from us which we think may

enable the businesses to increase their competitiveness.

Jonker 88

1) Always maintain the food quality.

On the first day of our interview at

Jonker 88, the food that was served

by the owner taste delightful.

However, on the second day we

went back for its food that we

expected it to have similar great

taste, it tasted differently already.

This was really disappointing us.

Here is an example. Gula

Melaka (palm sugar) and Santan were heavily drizzled on the E.P.C. ( Eight Precious Cendol )

however we think that too much Gula Melaka would spoil the cendol for its overpowering taste

and over sweetness. So we think they should maintain their cendol’s quality especially its taste

probably by fixing their amount of sugar. This criterion works similarly to other food as well.

This is important because if some customer from far come purposely for their food yet the food

taste different from what they expected on that specific day, if will somehow decrease their

popularity, we got to admit that network effects are powerful.

2) Provide sufficient seats.

We think that insufficient seat is also one of the

problems Jonker 88 should take in account. On the

day we have our interview session, we went to the

cafe earlier so we can directly had our seats there.

Dreadfully, there was a nice long queue when our


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interview session ended probably due to the self-service concept, where everyone had to pay and

wait for their food at the stall just like how we always order in Mc Donald or KFC franchise

restaurant. We observed that it was indeed extremely hard for the customers to get a seat in there

that they had to reserve a seat before ordering. In fact, some of them had to share table with

others or stood while eating but that was just what everyone did there. We think that it was quite

inconvenient because when the customers wanted to take a rest while enjoying the cooling iced

Baba Cendol after sweating and walking around the Melacca town centre, the insufficient seat

had definitely extinguished their hope or intention to have their meal at Jonker 88. So we

recommend that more seats are provided for the customers so that they can truly enjoy the

marvelous food.

Chong Kok Kopitiam

1) Concern the cleanliness of the restaurant.

Hygiene is the most important criteria of a business that runs food service, because it will affect

customers’ health as well. When we interviewed the business, frankly speak, we can see plenty

of cigarettes butts on the floor. It is recommended that ash tray should be prepared so the

smokers can throw their used cigarettes appropriately and thus make the restaurant look cleaner

which able to boost customers’ appetite to have their meal.

2) Renovate.

We understand that old coffee shop which has long history insist to preserve the old architecture

and their legacy. While old Chong Kok Kopitiam which still shows signs of life, we can clearly

see some disgusting stains on the wall which seem irremovable. These stains will certainly

decrease customers’ appetite to have their meal. Thus we suppose that they should renovate their

shop as how Jonker 88 did. They can revamp some part of the restaurant without disturbing the

historical environment of the place. Only then, it will have its own unique charm and indirectly

causing customers’ experience of having meal in Chong Kok Kopitiam more pleasurable.


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APPENDIX


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JONKER 88

Premise of Jonker 88.


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1 3

2 4

Signature food of Jonker 88.

1) Cendol ; 2) Baba Laksa ; 3) Nonya Laksa ; 4) Rojak


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Jonker 88 was a museum and therefore there are still some priceless antiques and memorabilia

throughout the café.

Jonker 88 com is also the subsidiary of Jia Seng Art Gallery.


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Facebook page of Jonker 88.

https://www.facebook.com/jonker88

Official website of Jonker 88

http://www.jonker88.com/




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There are also plenty of good reviews and

articles written by customers through blogs to

promote Jonker 88.

Jonker 88 is well-publicized through

news media such as newspaper,

magazines and television.


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Chong Kok Kopitiam

Premise of Chong Kok Kopitiam.


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The interior design of Chong Kok Kopitiam.


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Signature food of Chong Kok Kopitiam.

1. Hainanese coffee ; 2. Charcoal baked toast ; 3. Nasi lemak with sambal and sotong.


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Official website of Chong Kok Kopitiam

Some reviews from Chong Kok Kopitiam’s customers.


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Chong Kok Kopitiam is also well-publicized through newspapers.


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Group photo with businesses’ owners.

Photo with Jonker 88’s owner. ( Man in stripe shirt. )

Photo with Chong Kok Kopitiam’s owner. ( Woman in the middle. )


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Interview Questions

1) Number of branches and employees

2) Main products or services sold

3) Estimated current number of customers

4) When were the business started?

5) Who are the key founders?

6) What was the motive(s) for starting the business?

7) Recent development ( What has the business accomplished or what changes have occurred in

business over past 3 – 5 years? )

8) Who are your customers?

9) What is the business’ annual revenue figure?

10) Do you have many competitors? Who are they? Who are your top 3 competitors?

11) Is the business constantly facing competition from other competitors? What strategies have

they business used to compete with you?

12) How does your business compete with your competitors? What strategies are employed ( e.g,

pricing, advertising, product variety, etc. ) and how successful are they?

13) Generally, do you feel it is easy or hard to enter this market? Why?

14) What are the obstacles faced by new businesses who wish to enter this market today? Are

they easy to overcome? Why?

15) In the coming year, what would you like to achieve with your business?

16) If you could give one piece of advice to someone thinking about starting a business, what

would it be?


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References

1) http://www.jonker88.com/

2) http://www.kanashy.com/projects/chongkok/index.html

3) https://www.facebook.com/jonker88

4) http://www.youtube.com/watch?v=9lf-mVHwoA8

5) http://masak-masak.blogspot.com/2010/01/coffee-toast-eggs-nasi-lemak-chong-kok.html

6) http://thoughts-arena.blogspot.com/2011/07/chong-kok-kopitiam.html

7) http://www.dropsofcontentment.com/2012/03/food-jonker88-jonker-street-melaka.html

8) http://www.gomelaka.my/jonker-88/


http://www.kanashy.com/projects/chongkok/index.html


http://www.youtube.com/watch?v=9lf-mVHwoA8

http://masak-masak.blogspot.com/2010/01/coffee-toast-eggs-nasi-lemak-chong-kok.html

http://thoughts-arena.blogspot.com/2011/07/chong-kok-kopitiam.html

http://www.dropsofcontentment.com/2012/03/food-jonker88-jonker-street-melaka.html

http://www.gomelaka.my/jonker-88/

Economy & Finance

A Tale of Two Businesses