BERICH CORPORATION

BERICH INTRO19/05/2011

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Content

• Overview• Products• Phase 1• Statistics

BERICH CORPORATION

OVERVIEW

Overview

• Web portal

– Targets: individuals non-professional in finance

Personal

finance

Auto-Consultin

g

OnlineCommuni

ty

OnlineEducatio

n

Overview

• Vision 2015– Advisory systems trusted and used by the most users in

Vietnam– The largest and the most useful communities for individual

investors in Vietnam

• Core values– Simple– Convenient– Integrity– Effective

BERICH CORPORATION

PRODUCTS

Products

• Phase 1 (2011-2012)– BeRich Stock Advisor – BeRich Stock Community– BeRich Saving

Products

• Phase 2 (2013-2014)– Auto-consulting products:• bond, gold, foreign currency, • real estate, • pre-startup… -> overview layer

– Online community and education products: • article system, • games, TV show…

Products

• Phase 3 (2015)– Fund (individual customers)– Go global (Asian)– Go offline (education)

BERICH CORPORATION

PHASE 1

Phase 1

BeRich Stock Advisor

• Cash• Time• Favourite industries

User

BeRich

Saving

Spending

management

Warning

unusual

expenses

Spending

auto-consult

ing

…

BeRich Stock Community

• Predict stocks• Comments & blogs

Member

Phase 1

• BeRich Stock Advisor – Demonstration (Vietnamese)

• BeRich Stock Community– Demonstration (Vietnamese)

• BeRich Saving– Demonstration (Vietnamese)

Phase 1

Timeline Actions

March & April: Launch BeRich Stock Advisor & a feature of BeRich Saving as added value

28/03/2011 Launch #1: Invited guests

09/04/2011 Launch #2: Social networks

27/04/2011 Launch #3: Forum seeding

June: Launch BeRich Stock Community & BeRich Saving

June SEO

July Media

BERICH CORPORATION

STATISTICS

Statistics

09/04 – 19/05/2011 (just introduced website via FB Page)

– Google Analytics• 1877 visits – 895 visitors• 9407 pageviews – 5.01 pages/visit – 229 pageviews/day• 6:31 average time on site

– Database: 87 users (interested in BR Stock Advisor)• 45% male 25-34• 28% male 18-24

– Facebook insight• 40% male 25-34• 34% male 18-24

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