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Indiana University, T205
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07 - Media Economics
They’re after my brain & my wallet!
Class Business
AnnouncementsHenry Jenkins (Friday September 30,
12:30PM-1:45PM in RTV 180)#IUT205
Exam 1: 09/27Assignment 1: 10/13
Last time on T205
Pop Quiz Results
• Pop Quiz 01 – 108 or 88.5% Participants– 82 or 67.2% Perfect Scores
• Pop Quiz 02– 98 or 80.3% Participants– 40 or 32.8% Perfect Scores
Decrease in almost 35% in Perfect Scores
2%
How are mediums created?
Are there patterns?
Stages of Media Development
Innovation
Penetration
Peak
Decline
Adaption
?
Zombification?
CD
Media Economics
The Game
Game Characteristics
Media Industries Strategies
Consumer Strategies
Student Media
Perfect Storm consumers
High Level of Free Time +High Level Of Disposable Income +
Low Responsibilities +High Social Interaction
Media Economics Game
PlayersGoalRules
Players
Consumers
ResourcesGame Depends on Consumers
Illusion of ControlNo Social Structure
Can’t Leave The Game
Advertisers
Media Companies
MoneyMessage AudienceCosts Low
Pay For Talent
Media Employees
Talent Time
Goal
Maximize Value Exchange
Different players have different goals
UtilityEnjoyment
MoneyAttention
FameConnection
No LoserNo Winner
No Exit
Conflicting PlayersConflicting Goals
Rules
Resources +Willingness to play
Regulations?
Game Characteristics
Importance of valuing resources well
Indirect as well as direct support
Complex interdependency among players
NegotiationsHighly dynamicCross-purposesDifferent Markets
Nature of competition
Limited ResourcesProfits Attract CompetitionIndistinguishable Messages
Advertising as the engine
Media Industries Strategies
Maximize Profits
RORevenues & ROAssets
Increasing Revenue Streams
Minimizing Expenses
Constructing Audiences
Attracting People to Niches &
Conditioning Audiences
Reducing Risk
Consumer Strategies
Default Strategy
Media Literacy Strategy
Media Economics Game
PlayersGoalRules
Game Characteristics
Importance of valuing resources wellIndirect as well as direct support
Complex interdependency among playersNature of competition
Advertising as the engine
Media Industries Strategies
Maximizing ProfitsConstructing Audiences
Reducing Risk
Consumer Strategies
DefaultMedia Literacy
Current State of MediaCh. 8
