(OBJECTIVE)
“A COMPREHANSIVE STUDY ON SOAP INDUSTRY TO UPRAISE ZEPHYR BEAUTY SOAP IN THE
SOAP MARKET”M.B.A II
DEPATMENT OF MANAGEMENT STUDIES
UNDER GUIDENCE OF HASNAIN BASHIR
PROJECT
MEMBERS
FAISAL IQBAL (MBA-FA09-O38) UMER HAYAT
(MBA-FA-09-025)
AAMER ABBAS
(MBA-FA-09-054)
SALMAN AYUB
(MBA-FA-09035)
UMAR ABAID
(MBA-FA-09-026)
NAMING:
• “Zephyr” is an English word which means „breeze”.
• So as going logically breeze gives anybody a cool, refreshing, vitalizing effect so as our soap does!
Pakistan
• Aim to integrate Pakistani Soap Market
• Use of Zephyr Soap , to make this specific style become a new fashion.
Executive Summary
Marketing Operation Finance
ZEPHYR
Executive Summary
Marketing Operation Finance
VISION
MISSION
To be the leading The liquid soap in Pakistan distinguished by unique design and high quality.
Ensure that soap has it unique design with Pakistani elements.
Earn the maximum profit and provide good services to the consumers .
Also introduce new product and expand our business.
SWOT Analysis
Strengths
• Easy to available
• Product cover all range of ages
• High product quality
• Strong service mind of employee
Weaknesses
• More cost due to oil outsourcing:
• Low brand awareness•Price fluctuations in ingredients
Opportunities
• New product launching
• More Freely useable
• Technological
• Rich in quality and quantity
Threats
• High level of imitate other
soap in Pakistan
• Competitor launch same
product
• People spend less
Executive Summary
Marketing Operation Finance
UMER HAYAT
Competitors
Marketing Objective
Quality, innovation Design and Customer Services
To operate and manage the Relationship in Customers and buyers
Executive Summary
Marketing Operation Finance
Executive Summary
Marketing Operation Finance
40%
20%
15%
10%
5%
10%
Lux Safe Guard Dettol Capri Life Boy Others
Competitors Analysis
Marketing Mix
Product
High quality
Modern Style
For male and female
Fashion style for young and middle ages
comfortable for all usersSpecial flavors and fragrance
Executive Summary
Marketing Operation Finance
“The COOL or throughout the ages”
“The new chocolate flavored soap, mmmm good enough
to eat, but its for your skin !”
Zephyr Chocolate
Aamer Abbas
Marketing
Mix
Price
Medium price for normal size product.
High price for high caliber consumers.
Best price in market as compare to
competitor. The range of price 75 per 120 ml
Marketing Mix
Executive Summary
Marketing Operation Finance
Places
Kohinoor CENTER
Al Fathay
E-mart
Sb
Family mart
Hks
Matro, etc
Executive Summary
Marketing Operation Finance
Marketing Mix
Promotion
1. Special discount or give coupon during the
festivals and special days.
2. Free gift to whom buy our products over 1000
soap per one time.
3. Give a member card
over than 10,000 5% discount
over than 50,000 VIP card and 10%
4. Lucky draw gift.
Marketing Mix
Executive Summary
Marketing Operation Finance
Salman Ayub
Marketing
Strategy
Marketing Strategy
Q1 Q2 Q3 Q4
2009 2010
Apr May June July Aug Sep Oct Nov Dec Jan Feb Mar
Ads
Billboard
Newspaper
Magazine
Vehicle Ads
Internet
Radio
Event&Expo
Television
Advertising Promote event Event
Executive Summary
Marketing Operation Finance
Targeting
years old female
People conscious
about their skin
Middle to high income level
Students and office employees
Executive Summary
Marketing Operation Finance
People troubled
by acne
Executive Summary
Marketing Operation Finance
Organization Chart
Owners
Accounting
& Finance
RetailingPurchasingSales & Marketing
Warehouse Shop 2Shop 1
Manager 3 Manager 4Manager 2Manager 1
CEO
Value Chain Mgt
In Pakisatan Cities
Executive Summary
Marketing Operation Finance
Total Quality Mgt
Raw material
Procurement
Fashion design
Productionprocess
Finished product
Executive Summary
Marketing Operation Finance
Total Quality Mgt
1. Training employee
• How to best service to
customer
• Special Skill such as selling
skill, in different Pakistani
language
2. Product innovation
• Double check quality
• Innovative and fit with
Pakistan market
3. Cost quality
• Internal cost (logistic)
• External cost
(relationship with supplier
and customer
4. Customer satisfaction
• Provide excellence product
and service
Executive Summary
Marketing Operation Finance
Umar Abid
Govt
Regulation
Govt regulation and property right
The government strict on copyright
We will register a patent to prevent the imitators
Executive Summary
Marketing Operation Finance
Executive Summary
Marketing Operation Finance
Zephyr's Capital
Total Initial Capital 50,Mllion
Zephyr Capital 6 million
Finance by Long-term Debt 44 Million
Executive Summary
Marketing Operation Finance
Investment detail
No Detail (Amount)Rs
1 Capital 50 Million.
2 Land 8 Million
3 Building 5 Million
4 Machinery 20 Million
5 Furniture & Fixture 2 Million
6 Security Expense 5 Million
7 Marketing Expense (advertisement, distribution etc) 2 Million
8 Administration Expense 2 Million
9 Reserve Capital 6 Million
Total 50 Million
Cost of Soap (1000 soaps)In Rupees
Direct Material & Processing 28,000.00
Packaging 14,000.00Other Expenses 5500.00Advertising (20 %) 6900.00Margin (30%) 9508.00GST (18%) 7102.24Factory Rate 71010.24Factory Rate per Liquid Soap bottle 71010.48 = Rs71.01
1000
= Rs 71.01 per SoapRetailers Commission 10 %Maximum Retail Price per bottle 180ml (71.01 + 3.99) Rs75.00
Per unit Price
Conclusion
Zephyr Care‟s new product “Zephyr
Care” will definitely create a great
impact in the
environment
“The price our soap is low but high
quality as compared to the competitors
because we use latest technology and
efficient method to production this soap.
Due to these qualities the people buy our
soap more as compare to our competitors.
So our company earning a reasonable
profit through to “Zephyr soap”
Question & Answer