zcomm social media campaign
“@zcommunications”
Implemented, Researched & Designed by Mary Jane Boscia
The @zcommunications Campaign
• Since starting my internship at zcomm, I have created, maintained, and built up their Facebook, Twitter and Instagram pages.
• I regularly research, design and schedule each post.
• Posts include original and redistributed content.• Posts are consistent among all platforms.• Viewership and connectivity have grown
exponentially, and their social media presence has drastically grown since developing “@zcomm”
zcomm on Facebook“zcomm (zcommunications)”
• zcomm created their Facebook page in 2009. o 217 likeso 14 postso Reaching avg. of 34 peopleo Last post = May 12, 2015
• Since June 5, 2015o 406 postso 20 postso Reaching avg of 158 peopleo Posting at least 2x per week
zcomm on Twitter“@zcommunications”
• zcomm created their Twitter ino 4,187 tweetso 1,767 followingo 968 followerso Last tweet = April 2, 2015
• Since May 27, 2015 o 4,289 tweetso 1,911 followingo 1,053 followerso Tweeting at least 8x per week
zcomm on Instagram“@zcommunications”
• zcomm did not have an Instagram
• Since June 1, 2015o 10 postso 52 followerso 49 followingo Avg. of 14 likes o Posting at least 2x per weeko Several campaigns have been scheduled:
• Contests to win zcomm products • #Wheresthebuzz• #FindyourZ
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