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Page 1: Your Social Media Brand

Personal Branding

Your Social Media Brand

Jason FallsYPAL & Social Media Club Louisville

Louisville, Ky.September 15, 2009

Page 2: Your Social Media Brand
Page 3: Your Social Media Brand

Helps You Get Jobs

Helps You Get Clients/Customers

Leads To Personal & Professional Opportunity

Protects Your Reputation

Page 4: Your Social Media Brand

How Do You Establish Yours?How Do You Establish Yours?

Discover Your Brand

What sets you apart?

What do you want to set you apart?

What will make you happy?

Page 5: Your Social Media Brand

Key Elements of Personal BrandingKey Elements of Personal Branding

A strong personal value statement

A plan to differentiate your brand from the competition

A powerful marketing strategy

Dan Schawbel, Me 2.0

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Activate Your BrandActivate Your Brand

Actions

Resume

Social Profiles

Images/Avatars

Videos

It All Leads To SERPs

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How To Grow Your BrandHow To Grow Your Brand

Be Bold

Be Nice

Be Real

Be Involved

Be Available

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ProofProof

First 5 Pages of Google

All but 5 entries on first 5 pages of Yahoo

Jason Falls – Politician in North Carolina

Jason Falls – Movie blogger

Damn Metallica bass player is clumsy

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Network On- and Off-LineNetwork On- and Off-Line

Fish Where The Fish AreBlogs of others in your field

Local voices in your space

Clients, Customers, Potential Employers

Never Underestimate The Value Of Face-To-FaceProfessional Organizations

Conferences

You’re Always “On”

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What’s The Negative?What’s The Negative?

Keep Your Ego In Check

Company vs. Personal Time

Company vs. Personal Benefit

There’s A Difference Between Empowerment And Power

Your Brand Isn’t The Only One

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Consider The CompanyConsider The Company

2009 Deloitte Survey

60% of executives say they have right to know

53% of employees say social networking not an employer’s concern.

30% never consider what their boss or customers might think before posting

74% believe activity make it easier to damage a company’s reputation

17% of executives have a program dedicated to monitoring and mitigating

24% have formal guidelines for the use of social media among their people.

Page 12: Your Social Media Brand

Your Next Job Is At StakeYour Next Job Is At Stake

2009 Jump Start Social Media Study

75% of hiring managers research job candidates on LinkedIn

48% look at Facebook pages

26% read candidate’s Twitter streams

66% start looking for candidates on LinkedIn

23% start looking for candidates on Facebook

16% start looking on Twitter

Page 13: Your Social Media Brand

Let’s ConnectLet’s Connect

Jason Falls

PrincipalSocial Media Explorer

Email: [email protected]

Twitter: @JasonFalls

Phone: 502.619.3285

Web: socialmediaexplorer.com

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Jason’s WallpaperJason’s Wallpaper