Your Franchise of Choice
Welcome
Market DiversificationPoolwerx has four main streams of income:
1. Mobile Servicing – Pool servicing, sales and installations in the domestic market.
2. Commercial Servicing – High volume, year round agreements with commercial businesses and real estates.
3. Retail Hub – Equipment, chemical and lifestyle product sales to DIY customers.
4. Online – 100% of the revenue from products sold online is passed on to the Franchise Partner, opening up new poolside opportunities.
1. Single-Mobile Owner-Operator
Build your domestic client base
Grow technical skills
Seek commercial real-estate
opportunities
2. Multi-Mobile
Employ trained technician/s
Build on your commercial client base
Expand into all corners of your
territory
3. Retail Hub with Mobile Reach
Establish or acquire a retail hub
Cross promote to mobile and
retail clients
New revenue from retail
lifestyle products
Bring family into the business
4. Multi-Unit Franchisee
Multiple mobile and retail hubs
Retail and technical staff
Multiple marketing areas
Four Growth Tiers in Five YearsPoolwerx encourages our Franchisees to grow and develop their business. Your role will evolve from mobile technician to a multi-hub Franchise.
Some may think I’m a little biased, but I would go as far to say that Poolwerx is the Franchise of choice – in fact I would stake my reputation on it! A confident statement yes, but we are Australasia’s largest pool and spa network with over 240 active Franchise marketing areas, 300 vans and more than 85 retail stores across Australia, New Zealand and more recently, the USA.
We have worked hard on our Franchise model to ensure that each one becomes a success in its own right. The information in this brochure touches on how we can help you to succeed as a Poolwerx Franchisee. So have a read through, let us impress you on paper, and then give us a call to discuss your next steps.
John O’Brien
Career PathsA Poolwerx Franchise is not just a job; it’s a career.
A sophisticated system that enables you to grow within a single marketing area or develop a million dollar business with multiple vehicles, retail stores and marketing areas.
A Complete Support StructurePoolwerx has established systems, training, support and supplier relationships designed to maximise the opportunity for Franchisees to build their own successful business.
Human Resources
Provision of
employment contracts,
job advertisements,
performance
management and more.
Advice on Industrial
Relations and Workplace
Health and Safety issues.
Operations
Poolwerx systems provide
a range of operational
manuals and tools
that facilitate continual
improvement and
efficiency.
Gain access to industry
leading information
management systems
and performance
benchmarks.
Commercial
An in-house team
responsible for building
national relationships
with commercial partners
across Real Estate, Pool
Builders, Insurance,
Strata/Bodies Corporate,
Hospitality and
Institutions.
Poolwerx is the preferred
supplier to many of these
sales verticals.
Marketing
Be part of major national
advertising campaigns
that are designed to
increase brand awareness
and consumer recall.
Gain access to a suite of
adverts, direct mail letters,
scripts and press release
templates.
IT
Whole of business IT
platform that is designed
for the unique elements of
the pool and spa industry
including water test data
integration and mobile
service routing.
Suppliers/Vendors
Strategic partnerships
and group buying power
with leading brands.
Access unique inventory
management programs
that are typically
unavailable to stand alone
operations.
Technical
Always someone to ask
for help and guidance
whether accessed via
an online forum or a call
to the award winning
Technical Support Team.
A robust Road to Market
program where all
products are tested under
tough conditions to ensure
we only sell the best
products to our clients.
High profile website with over 275,000 unique visitors
per annum
Access to unsecured finance with many major banks*
More than 21 years as a leading brand in the personal home service and retail categories
Over $2,000,000 advertising budget providing access to
unique in program sponsorships
Exclusive sponsorship with the Kids Alive Do The Five Program
Access to national clients with venues/facilities in
your territory
High margin Poolwerx branded product range
Strong brand recall, based on a trademarked name and
positioning that resonates with pool owners
Representation on pool and spa industry
association boards
High profile CEO within the business, Franchise and pool
industry media
Centrally managed client contact number with over
20,000 calls per annum
*Inc. Westpac/Bankwest
Brand Strengths
Ongoing Training, Coaching & Mentoring Year round access to an experienced technical resource, Business Development Managers and suppliers/vendors.
Access the collective experience of more than 100 Franchisees through technical forums.
Free access to Winter Workshop program focusing on advanced operations.
Online Training 24/7 for you and your staff.
Regimented annual business planning process, focused on finance, marketing & operations.
Quarterly one on one performance reviews with business development managers.
Monthly business meetings.
Annual convention.
You do not require prior experience in pool and spa management or retail to become a successful Poolwerx Franchisee.
Poolwerx “Pool School” is a comprehensive training program conducted for new Franchisees and staff to provide them with the necessary competencies and skills to operate their business.
Pool School is delivered through a mix of classroom
style and in-field training modules including credits towards Certificate III and Certificate IV in Pool and Spa Service.
Course modules cover technical and business operations, which are then consolidated by in-field training to provide an understanding of all concepts.
Additional training and certification can open up
other revenue opportunities.
No Experience Necessary
InvestmentA Poolwerx Franchise is a ‘turnkey’ investment, which includes training, set up and everything you need to commence trading from day one.
In Australia, a number of reputable financial institutions will lend up to 50% of your requirements on the strength of our brand alone.
Greenfield Marketing Area
You may enter the Poolwerx system at any one of our four business tiers.
Additional marketing areas are available for 50% of the then published Franchise fee.
Pay no further Franchise establishment fees as you build your fleet of vans or a retail hub inside your marketing area.
Royalty
Poolwerx has a structure that reduces as your turnover increases.
Family FriendlyA Poolwerx business is family friendly. Partner involvement can take place at various levels, ranging from part time assistance to full time involvement.
TestimonialIn 2004 we purchased our first Poolwerx Franchise. We looked at several other Franchises at the time.
We chose Poolwerx due to its support; training and reputation within the Franchise industry and to date have not been disappointed. We have found the network of support from not only the Poolwerx Support Centre but also our peers to be of the highest quality and has driven us to succeed in the Poolwerx Company.
We found the Poolwerx model to be unique in all the Franchises that we looked at with the four tiers to success model which has allowed us to work at our own pace and have the tools we needed in the growth of our business.
We have found our time at Poolwerx to be one of great personal achievement and growth and would recommend the business to both people new to business and those with business experience.
Regards,
Blake and Charmian Overduin
Your next step contact us today! Poolwerx Global Support Centre - Australia
10 Camford Street Milton, QLD [email protected]
For more information visit www.poolwerx.com
01 02 03 04Contactus
Franchise information
and due diligence (4 weeks)
Business setup and
finance(4 weeks)
Pool School 4 times per year
(4 weeks)
Our community of
Franchise Partners
and their staff,
Franchise support
team, suppliers/
vendors, clients and
all our families.
Our people are our
first priority, our
concern and our
greatest strength.
Add positive energy
to the brand, Share,
support, be resilient
and consistent. Take
responsibility, be
accountable, learn
from mistakes and be
part of the solution.
Look forward and
not back.
Strive to improve
in everything we
do so that we are
always refining our
professionalism, our
brand and ourselves.
It goes to our
innovativeness and
initiative. We strive to
be the best.
Acting with integrity
in our dealings and
showing respect to
each other, property
and the brand.
It’s about being
honest, direct and
trustworthy.
As a family of
entrepreneurial small
business people,
we need to find the
courage to succeed,
to overcome
adversity and to
constantly rekindle
the passion.
Make things happen.
AUS 1800 245 447 NZ 0800 888 031 USA 707 364 1435
Our Awards Top 9 ROI 2006 & 08 – Australian Financial Review Franchisor of the Year 2002 & 04 – Franchise Council of Australia Fast Franchises 2004 - 12 – Business Review Weekly Best State Pool Store 2002, 04, 05, 06, 07 & 08 – SPASA Best State Pool Technician 2004, 05, 06, 08 & 10 – SPASA Franchise Council of Australia Multi-Unit Franchisee - 2012, 2013 & 2015