What do you think
yourPurpose is?
What do you think
yourPurpose is?
“Our competitors are
Bumbling fools”“THE MARKET WASN’TREADY FOR US”
“IT’S NOT OUR FAULT”“WE DON’THAVE ANY
REAL COMPETITION”
“THE CLIENT DOESN’T
UNDERSTAND US”
What’s the realreason you
lostthat last big
client?
What’s the realreason you
lostthat last big
client?
Who’syourJones
?
Who’syourJones
?
9 1011
5 Steps
Past“done”
5 Steps
Past“done”
November 2010
February 2011
Rank your
clients
Rank your
clients
“A goal without a plan is only a wish.
In a 1979 survey of one thousand graduating Harvard students 84% of them had no particular defined goals, while 13% of them had goals, but did not right them down. Only 13% of the students had goals in writing. Ten years later, the same students were surveyed again. The 13% who had goals, but never wrote them down, earned, on average, twice as much as the students without any plan at all.
The 3% who had written goals earned, on average, ten times more than the other 97%.
2010
Go find
your“house
”
Go find
your“house
”
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