Download pdf - Your Brand on Social Media

#SAPTechEd

Natascha Thomson

YOUR Personal Brand on Social Media

Do you Tweet, participate on

LinkedIn, SCN, FB, post videos,

write blogs, or are you planning to?

Either way, it's paramount that you

think about the personal brand you

are building through your online

presence - and this should not be

an afterthought.

Join to learn and discuss.

© 2011 SAP AG. All rights reserved. 3Confidential

Why Does Your Brand Matter?

We’re Fast Becoming A

Networked Society!

Your Network Is Your

Support System

Your Social Brand Is Your

Professional Identity

Brand “You” Is Starting To

Stretch Across Personal &

Business


People at SAP who have built a Social Brand

Timo Elliott

Business Intelligence

Oliver Bussmann

Being a CIO

James Farrar

SustainabilityChip Rodgers

SAP Community Network


Who Do You Want to Be?


Social Media: What it isn’t vs. What it is


Make a Name

for Yourself =

Build Your

Brand


You Can Use Social Media To…

Learn

Network

Spread The Company Mission

Be Helpful

Be A Thought Leader

Develop A Community

Get A Job...Or Help Others Get A Job

Build Relationships/Contacts


Good Content is the Best Recipe


Be Consistent


Be Yourself


Social Networking FearsThe What If’s?

What If I Say

Something

Wrong?

What If

Someone Hacks

My Identity?

What If I’m

Ignored?

What If I

Can’t Find

The Time?

What If I

Make A

Mistake?

What If I Get

Into An

Argument?


Social Networking FearsThe What If’s?

What If I Say

Something

Wrong?

What If

Someone Hacks

My Identity?

What If I’m

Ignored?

What If I

Can’t Find

The Time?

What If I

Make A

Mistake?

What If I Get

Into An

Argument?


Monitor

Here is a short list of tools to get you started (don’t be shy to use Google to find more):

Google your own name or set up Google Alerts Search for your name on Socialmention.com (in addition to a list of search results, you get stats on sentiment, top keywords, top users and hashtags) Put your Twitter handle into TweetReach.com and get metrics on your reach/impressions, retweets, mentions, top followers etc. Klout.com provides your influencer score. Take this with a grain of salt as it’s not a perfect science. It covers Twitter, FB and LinkedIn. Twitalyzer is a similar tool for Twitter only.Mr. Unfollowr tells you who has recently unfollowed you on Twitter (PS: There is also Mr. Follow, to find out who you should be following).

http://google.com/

http://www.socialmention.com/

http://www.tweetreach.com/

http://klout.com/

http://klout.com/

http://twitalyzer.com/

http://twitter.com/

http://twitter.com/


What Now?Steps You Can Take In Less Than 30 Minutes

Thank You!

@nathomson YouTube

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